The Raven Blog

Curated Content
By Nicolette Beard

December, 2014

Is Content Curation Dead?

Content curation has been around a long time. The best curated content relies on the editorial oversight of a subject matter expert (SME). This person (or team) has the ability to sift through reams of resources to find that one hidden gem which, when added to the compilation, will educate, inform, inspire and, maybe, even […]


Flock of Ravens
By Jon Henshaw

December, 2014

Expect a New Kind of Raven in 2015

It’s hard to believe another year has gone by here at Raven. Raven is now 8-years-old, which I believe in Internet years is somewhere between 62 to 81. Before I jump into what to expect from Raven in 2015, I want to recap the productive year we had in 2014. A look back at Raven […]


Colorful Postal Boxes
By Ivan Serrano

December, 2014

Using Google Plus Post Ads To Promote Content

Did you know Google+ now allows users to promote their content through Google+ Post ads? If not, you’re missing out on a huge opportunity to build brand awareness through Google+. Earlier in 2014, Google+ rolled out Google+ Post ads. Basically, Google+ Post ads run through the Google Display ad network and allow users to promote […]


Hamburger Buns
By Casey Meehan

December, 2014

8 Ways to Bake Newsworthiness Into a B2B Business

Building a newsworthy business is the best thing a business owner can do. Baking newsworthiness into your business lines up a whole slew of benefits that do everything from mobilizing your potential customers to boosting your SEO. Being newsworthy inherently means your business is almost always on someone’s mind, and as such your business is […]


publishers-love-istock
By Arienne Holland

November, 2014

How To Create Content Publishers Love: A Q&A With Kelsey Libert

No matter what you call it — link building, content promotion, blogger outreach, relationship building, content outreach — getting online publishers to pay attention to your pitches is harder than ever. Kelsey Libert knows exactly what types of content online publishers want most. We ask her advice for executing content campaigns that succeed.


export a marketing report to pdf
By Nathan T. Baker

November, 2014

How To Create PDF Marketing Reports Fast

Different clients understand your value in different ways. Some folks just need to hear from you over the phone and they are sold on your vision for making them more money. Some folks need written proof on a schedule. One client might say, “Hey what’s the exact number of sessions from this spike I see […]


Geek Powered Studios Team
By Nicolette Beard

October, 2014

Data Driven Agency Geeks Out With Raven

When Guillermo Ortiz first founded Geek Powered Studios, there were myriad of Internet marketing software apps available to use. Ultimately, he chose Raven Tools for its scalable pricing and time-saving dashboard features. Four years later, Geek Powered Studios is now poised to scale with the tool. When asked what set Raven apart from other SEO management software, […]


twitter superfans
By Nathan T. Baker

October, 2014

You Asked For New Reporting Updates: We Listened

A few weeks ago, we released new reports and a new dashboard in Raven. You can now build online marketing reports in minutes that looks gorgeous on any screen size. Raven’s Chief Product Officer Jon Henshaw showed off new reports in a recent online class if you want a tour. Here’s everything you need to know about […]


Squirrel Stretching
By Arundhati Sriraman

October, 2014

9 Tips To Stretch a Small PPC Budget

Paid search can be particularly challenging when you’re working on a campaign with a limited budget. Although the popular perception is that you need a larger PPC budget to succeed, we’ve seen that running a smaller, tightly-controlled campaign of even $100 per day can sometime yield better results, especially if you’re in a market with […]


Man Kicking Ball Against Autumn Sky
By Nicolette Beard

October, 2014

3 Technical SEO Wins for Brand New Clients

In most parts of the United States, cooler, autumn weather is upon us. For many in the online marketing world, it’s a time to reflect on the past nine months of work and start thinking about your 2015 to-do list. One of the must items on this list is to perform an annual website audit, especially for […]


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