The Raven Blog

export a marketing report to pdf
By Nathan T. Baker

November, 2014

How To Create PDF Marketing Reports Fast

Different clients understand your value in different ways. Some folks just need to hear from you over the phone and they are sold on your vision for making them more money. Some folks need written proof on a schedule. One client might say, “Hey what’s the exact number of sessions from this spike I see […]


Geek Powered Studios Team
By Nicolette Beard

October, 2014

Data Driven Agency Geeks Out With Raven

When Guillermo Ortiz first founded Geek Powered Studios, there were myriad of Internet marketing software apps available to use. Ultimately, he chose Raven Tools for its scalable pricing and time-saving dashboard features. Four years later, Geek Powered Studios is now poised to scale with the tool. When asked what set Raven apart from other SEO management software, […]


twitter superfans
By Nathan T. Baker

October, 2014

You Asked For New Reporting Updates: We Listened

A few weeks ago, we released new reports and a new dashboard in Raven. You can now build online marketing reports in minutes that looks gorgeous on any screen size. Raven’s Chief Product Officer Jon Henshaw showed off new reports in a recent online class if you want a tour. Here’s everything you need to know about […]


Squirrel Stretching
By Arundhati Sriraman

October, 2014

9 Tips To Stretch a Small PPC Budget

Paid search can be particularly challenging when you’re working on a campaign with a limited budget. Although the popular perception is that you need a larger PPC budget to succeed, we’ve seen that running a smaller, tightly-controlled campaign of even $100 per day can sometime yield better results, especially if you’re in a market with […]


Man Kicking Ball Against Autumn Sky
By Nicolette Beard

October, 2014

3 Technical SEO Wins for Brand New Clients

In most parts of the United States, cooler, autumn weather is upon us. For many in the online marketing world, it’s a time to reflect on the past nine months of work and start thinking about your 2015 to-do list. One of the must items on this list is to perform an annual website audit, especially for […]


Annoyed Computer User
By Tadeusz Szewczyk

October, 2014

How to Get More Mail Subscribers Without Trashing the User Experience

Annoying pop-ups may result in more subscribers but they also ostracize many other visitors. Luckily you don’t have to resort to cheap workarounds when you design your site in a conversion-oriented manner from the start. Getting subscribers doesn’t have to be about annoying people. Building your audience doesn’t work by force. Building a store in […]


Cat Cookies
By Nicolette Beard

October, 2014

Beyond Cookie Cutter Social Media Metrics

It’s an old saw in business: you can’t manage what you don’t measure, but it bears repeating, especially when it comes to social media analytics. It’s just too easy to get caught up in the social aspect of online networking and forget the marketing and measurement side of the equation. At the bare minimum, you […]


Hit the Target - Bullseye
By Nicolette Beard

September, 2014

How To Convince Clients There’s Value in SEO

With hundreds of ranking variables, it may seem like an impossible task to communicate the value of SEO to clients, even though Raven makes it easier. While performing technical SEO can be challenging, the value of on-page SEO is easily demonstrated with tools like Site Auditor and Site Performance. What is difficult is a search algorithm, but, in […]


Raven interactive marketing reports
By Arienne Holland

September, 2014

New Feature: Custom, Interactive, Beautiful Online Marketing Reports

What would you do with more time? Imagine that you finish work an hour early today. Done — no lingering tasks. Will you cook supper instead of grabbing fast food? Take the dogs for a walk? Go to bed early? Extra time is precious. It’s a gift that Raven strives to give busy marketers every day. That’s why […]


using just mobile and not desktop
By Nathan T. Baker

September, 2014

Why All Marketers Should Only Use Mobile Devices For a Weekend

I’m going to ask you to do something that might sound scary. I want you to turn off your computer for the whole weekend. Turning off your computer could actually make you money. No, it’s not because you’ll be more rested. The catch is that you can still use your smart phone or tablet. So […]


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