This year we’re putting the Lean Startup approach into full effect and it will be on full display when we launch our new standalone Site Auditor in a couple of months. However, it can also be seen now through updates we’ve been making to the current suite. For example, in the past few months we’ve released […]
It’s never easy to stay on top of Google’s algorithm changes. Luckily, Google Search Console (AKA Webmaster Tools) gives us a look at how they see our sites. As marketers, we need to see how users are finding and engaging with our sites through organic searches. And at Raven, we’re always looking for more ways […]
Site Auditor’s Upgrade Makes You a Superhero SEO Site Auditor has been a major focus at Raven, and for good reason. Site Auditor has crawled and recrawled hundreds of millions of pages and has discovered billions of SEO issues. These kinds of numbers deserve attention. So, we’re happy to announce that Raven has rebuilt Site Auditor’s crawlers […]
Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. For example, what if your goal were to acquire new business? Try creating a prospect report […]
This Halloween, our team had a thought exercise. What if one of our bosses wasn’t their normal, awesome self? What if Jon Henshaw ate some mysterious Halloween candy and transformed into the scariest boss ever? In that scenario, he might make unreasonable demands, or not respect traditional boundaries. This Halloween, we give you a look into this dystopian, alternate universe. […]
At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.
In early 2015, Raven formed its first official User Experience (UX) department. R&D (research and development) has always been a part of Raven’s process but, for the first time ever, we are putting forth a concentrated effort into understanding the needs of our evolving customer base.
Here at Raven we pride ourselves on listening to you and giving you the tools you need to give your clients the best possible reports. As Jon said in his Status Report, we spent a significant portion of the last couple of months gauging our customers’ needs through data analysis and direct feedback. One of the most exciting results of this has been a simple but powerful tool: the Data Import Tool.
On the outside, it probably looks like it’s been a quiet year for Raven. However, internally the opposite has been true. At the beginning of 2015 we made some radical, long-term changes. The most significant change had to do with how we create and maintain Raven. The methodology we were using up to that point […]
SEO 24/7 incorporated Raven tools into their reporting arsenal to gain automated reports that are easy to use and accurate. “The biggest selling point was the assurance of accurate reporting.” Aaron Crewe, Managing Director, U.K.-based agency, SEO 24/7 SEO 24/7 was having problems with the often unreliable and inaccurate marketing reports they were receiving from […]