If you want to dominate the search engines, you’re going to have to get really good at link building. Consider each link back to your site a professional endorsement for Google to take into account when determining your rank. In that case, Google’s logic here is simple: with so many of your competitors getting quality […]
Your website is one of your business’s most important assets. It showcases what you do and what you believe in, it brings in new customers who may have never found you otherwise, and it helps your business grow 24/7. Jump straight to: How to Audit a Website with Raven Tools But if your website has […]
One of the greatest benefits of SEO is the residual, targeted traffic to your website through search engines. But if you don’t yet understand the beauty of backlinks, you’re missing a huge opportunity. Not only do backlinks help you rank, but you can start using them to get traffic before you even hit […]
Update 10/28/2018: The API for Google Search Console that powers our Search Analytics tools has been updated to include up to 16 months worth of data! This change has now filtered through our API protocol and you can access that same range of data within Raven too! It’s never easy to stay on top of […]
Raven Tools is your all-in-one SEO and marketing reporting tool. We offer a ton of features, and it can take a little bit of time to understand what everything does. In this guide, we’ll break down each feature of the tool into manageable pieces so you will be able to navigate the tool with greater […]
Making More Sense While Making More Space We last updated our UI/UX in February and have been taking notes from our users on our default navigation layout thinking how it could be improved. We started by doing some A/B testing and proved through testing that our navigation had some more room for improvement. BTW: We […]
“I didn’t know Raven Tools could do that!” While we’re hard at work on making SEO easier for freelancers, agencies and in-house marketers with some new data sources and improved tools I thought it’d be useful to help surface the most useful tools and capabilities within our marketing platform that may surprise even long term […]
The past several months we’ve asked our customers a lot of questions (perhaps you were one of them). We also studied which features they use the most, and took note of the ones they use the least. After we crunched and analyzed all of the data, the results showed us a clear path for changes […]
Majestic recently updated their algorithm to display 301 redirects for referring domains. Raven has also updated the Backlink Explorer to support displaying this new data. To view it, check the table display options for Indirect Target URL and Indirect Target Type. The table results will then display the new data columns. I wanted to learn more […]
How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? What if you made a marketing report that only had one page? If you and your client have a different definition of what success looks like, you’ll both see very different things in that […]
Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. We’ve previously written on minimalist marketing reports, but this article will give a more detailed reporting […]
At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.
Here at Raven we pride ourselves on listening to you and giving you the tools you need to give your clients the best possible reports. As Jon said in his Status Report, we spent a significant portion of the last couple of months gauging our customers’ needs through data analysis and direct feedback. One of the most exciting results of this has been a simple but powerful tool: the Data Import Tool.
With 1,000 clients, it was difficult for this digital marketing agency to be in touch regularly with all of them. Raven allows them to be proactive and never worry about reporting again.
Page speed had always been a huge deal, even before Google dropped the Mobilegeddon bomb, the unofficial name for Google’s latest algorithm change that gives a slight edge in rankings to mobile-ready websites. If your website doesn’t load quickly, you’re losing eyeballs and money. On all platforms. Period. We’ve always known this. “This is just one of […]
It’s no secret we’re big YouTube fans at Raven. For years, we’ve kept our channel freshly loaded with playlists of online trainings, tutorials, customer reviews, interviews and more. It’s become an integral part of our content marketing strategy, as well as a method for communicating with and educating our customers. Despite the growing push for […]
Different clients understand your value in different ways. Some folks just need to hear from you over the phone and they are sold on your vision for making them more money. Some folks need written proof on a schedule. One client might say, “Hey what’s the exact number of sessions from this spike I see […]
What would you do with more time? Imagine that you finish work an hour early today. Done — no lingering tasks. Will you cook supper instead of grabbing fast food? Take the dogs for a walk? Go to bed early? Extra time is precious. It’s a gift that Raven strives to give busy marketers every day. That’s why […]
Not every company can boast customers who want to shout their praises. Raven’s been fortunate. It seems as though every month we get emails from customers asking how they can be featured on our website or in our newsletter. Click Consult, a U.K.-based digital agency, is one such customer. They’ve been using Raven for nine […]
Beautiful people make beautiful babies. In the same way, a data mashup can be a beautiful thing when great data comes together from two sources. In Raven software, you’ll find data mashups around every corner, so we’re familiar with what makes a great one. First, a data mashup is great when there are high quality data sources […]