If you login to the Marketing Platform right now and go to the Reporting section, things are going to look slightly different. First, we’ve renamed the Report Builder to WYSIWYG Reports. Second, if you became a customer within the last couple of years, you will now see our previous reporting tool called the Report Wizard. […]
How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? If you and your client have a different definition of what success looks like, you’ll both see very different things in that same report. Take the time to make sure your reporting is powerful […]
Bing Ads is a Big Deal Advertising on Bing Ads is sometimes an afterthought because of the massive reach of Google AdWords. But Google’s dominance in the U.S. search network is increasingly being challenged by Bing. Bing claims to reach a U.S. search audience of 31 percent for all search powered by Bing (Microsoft sites, Yahoo sites, […]
We’ve had several busy months at Raven headquarters. The fact that this is our first changelog update, and we now have two separate products, may give you a sense of the amount of work that is being done behind the scenes. First, let me explain this new product. Standalone Site Auditor 1. We built a new standalone […]
This year we’re putting the Lean Startup approach into full effect and it will be on full display when we launch our new standalone Site Auditor in a couple of months. However, it can also be seen now through updates we’ve been making to the current suite. For example, in the past few months we’ve released […]
It’s never easy to stay on top of Google’s algorithm changes. Luckily, Google Search Console (AKA Webmaster Tools) gives us a look at how they see our sites. As marketers, we need to see how users are finding and engaging with our sites through organic searches. And at Raven, we’re always looking for more ways […]
Site Auditor’s Upgrade Makes You a Superhero SEO Site Auditor has been a major focus at Raven, and for good reason. Site Auditor has crawled and recrawled hundreds of millions of pages and has discovered billions of SEO issues. These kinds of numbers deserve attention. So, we’re happy to announce that Raven has rebuilt Site Auditor’s crawlers […]
Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. For example, what if your goal were to acquire new business? Try creating a prospect report […]
At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.
Here at Raven we pride ourselves on listening to you and giving you the tools you need to give your clients the best possible reports. As Jon said in his Status Report, we spent a significant portion of the last couple of months gauging our customers’ needs through data analysis and direct feedback. One of the most exciting results of this has been a simple but powerful tool: the Data Import Tool.