Raven Tools is your all-in-one SEO and marketing reporting tool. We offer a ton of features, and it can take a little bit of time to understand what everything does. In this guide, we’ll break down each feature of the tool into manageable pieces so you will be able to navigate the tool with greater […]
Making More Sense While Making More Space We last updated our UI/UX in February and have been taking notes from our users on our default navigation layout thinking how it could be improved. We started by doing some A/B testing and proved through testing that our navigation had some more room for improvement. BTW: We […]
“I didn’t know Raven Tools could do that!” While we’re hard at work on making SEO easier for freelancers, agencies and in-house marketers with some new data sources and improved tools I thought it’d be useful to help surface the most useful tools and capabilities within our marketing platform that may surprise even long term […]
The past several months we’ve asked our customers a lot of questions (perhaps you were one of them). We also studied which features they use the most, and took note of the ones they use the least. After we crunched and analyzed all of the data, the results showed us a clear path for changes […]
Majestic recently updated their algorithm to display 301 redirects for referring domains. Raven has also updated the Backlink Explorer to support displaying this new data. To view it, check the table display options for Indirect Target URL and Indirect Target Type. The table results will then display the new data columns. I wanted to learn more […]
How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? If you and your client have a different definition of what success looks like, you’ll both see very different things in that same report. Take the time to make sure your reporting is powerful […]
It’s never easy to stay on top of Google’s algorithm changes. Luckily, Google Search Console (AKA Webmaster Tools) gives us a look at how they see our sites. As marketers, we need to see how users are finding and engaging with our sites through organic searches. And at Raven, we’re always looking for more ways […]
Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. For example, what if your goal were to acquire new business? Try creating a prospect report […]
At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.
Here at Raven we pride ourselves on listening to you and giving you the tools you need to give your clients the best possible reports. As Jon said in his Status Report, we spent a significant portion of the last couple of months gauging our customers’ needs through data analysis and direct feedback. One of the most exciting results of this has been a simple but powerful tool: the Data Import Tool.