Raven Tools

minimalist marketing reports
By Nathan T. Baker

July, 2016

How to Create a Minimalist Marketing Report

How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? If you and your client have a different definition of what success looks like, you’ll both see very different things in that same report. Take the time to make sure your reporting is powerful […]


Raven Bing Ads Arrives in Raven Reports
By Nathan T. Baker

June, 2016

Bing Ads Arrives in Raven Reports

Bing Ads is a Big Deal Advertising on Bing Ads is sometimes an afterthought because of the massive reach of Google AdWords. But Google’s dominance in the U.S. search network is increasingly being challenged by Bing. Bing claims to reach a U.S. search audience of 31 percent for all search powered by Bing (Microsoft sites, Yahoo sites, […]


video series on launching new product
By Tamara Scott

June, 2016

Video Series: The Ups and Downs of Building an SEO Product from Scratch

You may have noticed we’re launching a completely new product. Over the last several months Raven co-founder Jon Henshaw has been pointing the camera at our process. Here’s the story of launching our free, standalone Site Auditor tool product from scratch. Product Launch 1. Introduction 2. Why? 3. Software Engineer Status Update 4. Picking the Best Technology […]


New Raven Tools Features
By Nathan T. Baker

May, 2016

What’s New in Raven? Well Another Whole Product For One

We’ve had several busy months at Raven headquarters. The fact that this is our first changelog update, and we now have two separate products, may give you a sense of the amount of work that is being done behind the scenes. First, let me explain this new product. Standalone Site Auditor 1. We built a new standalone […]


AuthorityLabs Reporting in Raven
By Nathan T. Baker

February, 2016

Import AuthorityLabs Rankings into Raven Reports

This year we’re putting the Lean Startup approach into full effect and it will be on full display when we launch our new standalone Site Auditor in a couple of months. However, it can also be seen now through updates we’ve been making to the current suite. For example, in the past few months we’ve released […]


search analytics reports
By Kate Dore

December, 2015

Google Search Analytics Reporting Tool Now Available in Raven

It’s never easy to stay on top of Google’s algorithm changes. Luckily, Google Search Console (AKA Webmaster Tools) gives us a look at how they see our sites. As marketers, we need to see how users are finding and engaging with our sites through organic searches. And at Raven, we’re always looking for more ways […]


Site Auditor Crawl Rate
By Tamara Scott

November, 2015

Raven’s SEO Website Auditor Now Crawls Up to 10,000 Pages Per Site

Site Auditor’s Upgrade Makes You a Superhero SEO Site Auditor has been a major focus at Raven, and for good reason. Site Auditor has crawled and recrawled hundreds of millions of pages and has discovered billions of SEO issues. These kinds of numbers deserve attention. So, we’re happy to announce that Raven has rebuilt Site Auditor’s crawlers […]


prospect marketing report
By Lance Conzett

November, 2015

How to Create a Gorgeous Marketing Report for a Prospect in 15 Minutes

Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. For example, what if your goal were to acquire new business? Try creating a prospect report […]


Scary Boss
By Nathan T. Baker

October, 2015

The 4 Scariest Places Your Boss Could Show Up

This Halloween, our team had a thought exercise. What if one of our bosses wasn’t their normal, awesome self? What if Jon Henshaw ate some mysterious Halloween candy and transformed into the scariest boss ever? In that scenario, he might make unreasonable demands, or not respect traditional boundaries. This Halloween, we give you a look into this dystopian, alternate universe. […]


clients see marketing as magic
By Lance Conzett

October, 2015

How to Report on Conversions: A Step-By-Step Guide

At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.


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