The Raven Blog

Links add monetary value
By Trevin Shirey

March, 2015

How To Build Links That Add Value

I love to overcomplicate link building. I’ll start out trying to earn a few new links to a site and six hours later I have a 23,346 row Excel file open, 52 Ahrefs tabs open, three empty coffee cups and a half-written link prospecting formula jotted down on a post-it note. It’s like the SEO version of The Hangover.


sherlock-traffic-cover-resized
By Nathan T. Baker

March, 2015

How To Solve a Website Traffic Decline Like Sherlock

Sherlock Holmes doesn’t have a super power, but he does extraordinary things. His secret weapon is deductive reasoning. As a marketer, when you’re analyzing and reporting on website traffic, you’ll sometimes come across drops or dips you can’t explain. To explain a website traffic drop to a client, you’ll need to put on your detective hat. As you eliminate possibilities, what remains is a growing amount of certainty. Use this guide as a reference.


shopping cart painting
By Jon Henshaw

March, 2015

Tips for Getting E-commerce SEO Right

Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It’s essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven’s President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop’s article, part of their SEO Experts series.


reports that work
By Nathan T. Baker

February, 2015

3 Marketing Agency Reports That Impress Clients

At Raven we practically breathe reporting. Marketers use Raven to craft more than 70,000 reports every month, so we get a huge look at how marketing agencies across the world communicate with their clients. Our customer education team answers thousands of reporting questions. And our internal marketing team uses Raven to analyze and report on the success […]


content auditor temlpate
By Pam Neely

February, 2015

Improve Your Content’s Impact With This Content Audit Template

Here’s a common situation: You’re creating lots of content. You pour your heart and soul into creating stuff you think your audience will find extremely useful. So… how is that content working out for you? Content audits are a perfect way to help you understand what’s working—and what you can improve—to get the results you […]


abstract street scene
By Nicolette Beard

February, 2015

Embrace the New Reality of Link Building

It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments, it was clear that Google continues to be a lightening rod for the search industry. It’s easy to misinterpret […]


Pivot
By Trevin Shirey

February, 2015

Using Your Worst Nightmare To Fuel Growth

There’s a scene in The Sopranos where an up-and-coming rap artist, named Marvin, makes one of the strangest marketing decisions in TV history. He decides to spend $7,000 to get shot. Yes, $7,000 not on social media or a radio spot but on one bullet to the “fleshy part of the thigh.” After seeing fellow […]


Kangaroo
By Nicolette Beard

February, 2015

Save Time AND Land More Clients

Many of Raven’s customers rely on our online marketing tools to showcase results after they’ve landed a new client. This Australian agency uses Raven to demonstrate their value before a sale. “Being able to show clients the reports and what they look like before a sale is awesome. Being able to benchmark and show results after […]


playing cards
By Peter Tanham

February, 2015

One Simple Trick To Generate Countless Content Ideas

Generating ideas for content is hard. Actually, scratch that. Generating ideas for content is easy. Generating ideas for great content is hard. And writing great content is even harder. A few years ago I discovered a simple technique that helped generate a constant stream of new ideas. Ideas that were almost guaranteed to be popular […]


Toy Army Men
By Kate Dore

February, 2015

The Secret Weapon in a Smart Marketer’s Arsenal

It’s hard not to notice video’s growing importance as a tool in every smart marketer’s arsenal. This past fall, Facebook began urging publishers to upload video content directly to their platform, and these users have been enjoying the rewards of increased reach and engagement ever since. Last week, Twitter announced that users now have the […]


email plane
email plane

© 2007-2016 Raven Internet Marketing Tools. All Rights Reserved.