Sherlock Holmes doesn’t have a super power, but he does extraordinary things. His secret weapon is deductive reasoning. As a marketer, when you’re analyzing and reporting on website traffic, you’ll sometimes come across drops or dips you can’t explain. To explain a website traffic drop to a client, you’ll need to put on your detective hat. As you eliminate possibilities, what remains is a growing amount of certainty. Use this guide as a reference.
Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It’s essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven’s President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop’s article, part of their SEO Experts series.
At Raven we practically breathe reporting. Marketers use Raven to craft more than 70,000 reports every month, so we get a huge look at how marketing agencies across the world communicate with their clients. Our customer education team answers thousands of reporting questions. And our internal marketing team uses Raven to analyze and report on […]
Here’s a common situation: You’re creating lots of content. You pour your heart and soul into creating stuff you think your audience will find extremely useful. So… how is that content working out for you? Content audits are a perfect way to help you understand what’s working—and what you can improve—to get the results you […]
It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments, it was clear that Google continues to be a lightening rod for the search industry. It’s easy to misinterpret […]
There’s a scene in The Sopranos where an up-and-coming rap artist, named Marvin, makes one of the strangest marketing decisions in TV history. He decides to spend $7,000 to get shot. Yes, $7,000 not on social media or a radio spot but on one bullet to the “fleshy part of the thigh.” After seeing fellow […]
Generating ideas for content is hard. Actually, scratch that. Generating ideas for content is easy. Generating ideas for great content is hard. And writing great content is even harder. A few years ago I discovered a simple technique that helped generate a constant stream of new ideas. Ideas that were almost guaranteed to be popular […]
It’s hard not to notice video’s growing importance as a tool in every smart marketer’s arsenal. This past fall, Facebook began urging publishers to upload video content directly to their platform, and these users have been enjoying the rewards of increased reach and engagement ever since. Last week, Twitter announced that users now have the […]
For years, I thought of myself as an SEO purist. Maybe it was a control issue. I thrived on my ability to influence search results based on my awareness of user behavior, how and where to place a link for maximum benefit and even how to create a unique query space, just to see if […]
Update – January 12, 2017: There’s a new post about how to remove Google Analytics referral spam that addresses new types of spam and includes resources for stopping it. Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is […]