The Raven Blog

Pivot
By Trevin Shirey

February, 2015

Using Your Worst Nightmare To Fuel Growth

There’s a scene in The Sopranos where an up-and-coming rap artist, named Marvin, makes one of the strangest marketing decisions in TV history. He decides to spend $7,000 to get shot. Yes, $7,000 not on social media or a radio spot but on one bullet to the “fleshy part of the thigh.” After seeing fellow […]


Kangaroo
By Nicolette Beard

February, 2015

Save Time AND Land More Clients

Many of Raven’s customers rely on our online marketing tools to showcase results after they’ve landed a new client. This Australian agency uses Raven to demonstrate their value before a sale. “Being able to show clients the reports and what they look like before a sale is awesome. Being able to benchmark and show results after […]


playing cards
By Peter Tanham

February, 2015

One Simple Trick To Generate Countless Content Ideas

Generating ideas for content is hard. Actually, scratch that. Generating ideas for content is easy. Generating ideas for great content is hard. And writing great content is even harder. A few years ago I discovered a simple technique that helped generate a constant stream of new ideas. Ideas that were almost guaranteed to be popular […]


Toy Army Men
By Kate Dore

February, 2015

The Secret Weapon in a Smart Marketer’s Arsenal

It’s hard not to notice video’s growing importance as a tool in every smart marketer’s arsenal. This past fall, Facebook began urging publishers to upload video content directly to their platform, and these users have been enjoying the rewards of increased reach and engagement ever since. Last week, Twitter announced that users now have the […]


Peanut butter and jelly sandwich
By Nicolette Beard

February, 2015

PPC and SEO Go Together Like Peanut Butter and Jelly

For years, I thought of myself as an SEO purist. Maybe it was a control issue. I thrived on my ability to influence search results based on my awareness of user behavior, how and where to place a link for maximum benefit and even how to create a unique query space, just to see if […]


Attack of the Referrer Spam
By Jon Henshaw

February, 2015

How To Stop Referrer Spam

Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site. Why is Referrer Spam a Problem? Aside from junking up your site […]


Bird Droppings
By Nicolette Beard

January, 2015

SEO is Not To Blame for Your Crap Content

During a hiring phase in November, I interviewed one social media candidate who was an active blogger. I asked him how he optimized his blog for search engines, because a key social media skill is in understanding the interplay between search and social. He told me: I don’t do SEO. I don’t want to risk […]


Cyndi Lauper Digital Portrait
By Kate Dore

January, 2015

How Millennials Can Prove Their Social Media Skills

As a young marketing professional, you’re probably hustling to impress your employers by sharing brilliant ideas, working hard to execute them, and proving your strategies convert. In an industry that’s changing incessantly, you’re faced with the challenge of proving yourself daily. It’s essential to stay on top of social media marketing and the latest trends or risk […]


Penalty Box
By Nicolette Beard

January, 2015

How To Escape the Google Penalty Box

If you’re new to the Raven blog, then you may be new to our online training classes also. I’ve conducted two so far (you can find them here and here) and have been amazed at not only how many people stay for the Q&A, but also the questions people ask through our Help Desk following these […]


Baby goats
By Nicolette Beard

January, 2015

7 Link-Building Predictions for 2015

According to Chinese astrology, every year is associated with an animal with lucky numbers, colors and flowers accompanying the animal for any given year. The year 2015 is the Year of the Goat, and its lucky number is seven. So, in honor of the still newish new year, I’ve compiled seven link-building predictions to guide […]


email plane
email plane

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