The Raven Blog

Google Shopping Campaigns
By Lance Conzett

August, 2014

Shop ‘Til You Drop: Google Shopping Campaign Data Now Available in Raven

You asked for it and we’ve delivered: Google Shopping campaigns are now supported in Raven’s Google AdWords tool. You can find this in your account by navigating to PPC > AdWords Metrics and seeking out the Shopping section. All of your active Google Shopping campaigns will show up in this listing and, as with just about […]


HTTPS Web Security
By Nicolette Beard

August, 2014

Help Your Clients Understand the Real Value of HTTPS

Just yesterday morning, hackers compromised the computer systems of a major contractor responsible for providing background checks for the U.S. government. (Source: CNN) And, in light of this week’s other enormous security breach by a Russian gang, first reported in The New York Times, we thought it was important for you to be able to explain […]


Jon
By Nathan T. Baker

August, 2014

Never Post to the Wrong Social Media Account Again

If you handle social media marketing for multiple clients, not posting to the wrong account is a foundational skill, right up there with spelling. So, when you get it wrong, you could be in for a long day. Unfortunately it’s easier than ever to forget you’re in the wrong account since social networking services are now gateways to other services. […]


Inbound Marketing Is Dead
By Jason Biddle

August, 2014

Who is Sick of Inbound Marketing?

Editor’s note: On occasion, I stumble upon a post that so engages me I actually read it all the way through. Contrary to expert opinion, people still read Web copy word for word. Below is one example. This post caught my attention because two of our cofounders talked about “inbound marketing” here and here before it became […]


Client-Agency Relationship Like Shifting Sand
By Nicolette Beard

July, 2014

How To Nuture Client-Agency Relationships

Can you imagine getting dumped after 91 years with someone? Without so much as a telephone call? That’s what happened to Publicis Groupe, the agency that General Motors had used for nearly a century before abandoning it in 2010. And guess what? Now, merely four years later, GM isn’t happy with their new agency. Talk about fragile […]


New Marketing Reports
By Jon Henshaw

July, 2014

Sneak Peek: Raven To Launch New Reporting Engine

A lot has changed since we first launched our reporting engine seven years ago. Mobile has taken over most of our lives, and we’ve come to expect a lot more from our online reporting software. While Raven’s reporting engine has served our customers well, we realized it was once again time to exceed expectations. We set […]


Raven's Status Update Wizard
By Nicolette Beard

July, 2014

New Feature: Find Out What the Wizards at Raven are Solving

If you’ve ever attended one of our online marketing training classes, then you may recall hearing a trainer refer to our behind-the-scenes wizardry. Today, we’re giving you a look behind the curtain with two new pages. Raven Software Updates We just launched a changelog for software updates. Changelog is one of those words used in IT […]


Click Consult UK Team Photo
By Nicolette Beard

July, 2014

Agency Team Finds Raven Indispensable!

Not every company can boast customers who want to shout their praises. Raven’s been fortunate. It seems as though every month we get emails from customers asking how they can be featured on our website or in our newsletter. Click Consult, a U.K.-based digital agency, is one such customer. They’ve been using Raven for nine […]


Metaphor for Blog Tag Clutter
By Nicolette Beard

July, 2014

What’s the Right Way To Use Tags on Blog Posts?

When it comes to organizing your blog content, there’s a lot of confusion about the best way to use tags. Some follow the “kitchen sink” theory and load up their blog posts with tags; others use tags sparingly or not at all. There is a right way to use tags, but it does require planning. When […]


Rabbit Hole
By Trevin Shirey

July, 2014

Down Google’s Disavow Rabbit Hole

The SEO industry clearly has more than 9 lives. For every linkbait piece proclaiming the death of SEO, there’s a retort published on a marketing blog. Society can’t quite decide if SEO still has a pulse or not. As long as search exists, I don’t see SEO going away. SEO isn’t something that dies; it […]


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