The Raven Blog

New Marketing Reports
By Jon Henshaw

July, 2014

Sneak Peek: Raven To Launch New Reporting Engine

A lot has changed since we first launched our reporting engine seven years ago. Mobile has taken over most of our lives, and we’ve come to expect a lot more from our online reporting software. While Raven’s reporting engine has served our customers well, we realized it was once again time to exceed expectations. We set […]


Raven's Status Update Wizard
By Nicolette Beard

July, 2014

New Feature: Find Out What the Wizards at Raven are Solving

If you’ve ever attended one of our online marketing training classes, then you may recall hearing a trainer refer to our behind-the-scenes wizardry. Today, we’re giving you a look behind the curtain with two new pages. Raven Software Updates We just launched a changelog for software updates. Changelog is one of those words used in IT […]


Click Consult UK Team Photo
By Nicolette Beard

July, 2014

Agency Team Finds Raven Indispensable!

Not every company can boast customers who want to shout their praises. Raven’s been fortunate. It seems as though every month we get emails from customers asking how they can be featured on our website or in our newsletter. Click Consult, a U.K.-based digital agency, is one such customer. They’ve been using Raven for nine […]


Metaphor for Blog Tag Clutter
By Nicolette Beard

July, 2014

What’s the Right Way To Use Tags on Blog Posts?

When it comes to organizing your blog content, there’s a lot of confusion about the best way to use tags. Some follow the “kitchen sink” theory and load up their blog posts with tags; others use tags sparingly or not at all. There is a right way to use tags, but it does require planning. When […]


Rabbit Hole
By Trevin Shirey

July, 2014

Down Google’s Disavow Rabbit Hole

The SEO industry clearly has more than 9 lives. For every linkbait piece proclaiming the death of SEO, there’s a retort published on a marketing blog. Society can’t quite decide if SEO still has a pulse or not. As long as search exists, I don’t see SEO going away. SEO isn’t something that dies; it […]


Engaged Reader
By Jon Henshaw

July, 2014

The Best Way To Measure Reader Engagement

For most content and affiliate marketers, simply getting traffic to their site is not good enough. In fact, if users don’t engage with their content, then that traffic is essentially useless. The definition of engagement has changed slightly over the years. Early measurements of engagement focused on Bounce Rate and Pages per Session. However, those […]


marketing data sources for reporting
By Nathan T. Baker

July, 2014

Moz and Majestic Make Beautiful Babies Together

Beautiful people make beautiful babies. In the same way, a data mashup can be a beautiful thing when great data comes together from two sources. In Raven software, you’ll find data mashups around every corner, so we’re familiar with what makes a great one. First, a data mashup is great when there are high quality data sources […]


Link Building for Inbound Traffic
By Nicolette Beard

July, 2014

Link Building Tips To Amplify Your SEO

Raven’s link building tool has been a staple for SEOs and online marketers for years. I want to make the distinction between on-page SEO and off-page SEO because I think there’s a lot of confusion about what constitutes search engine optimization and would like to broaden the use of the term. Then we can talk about a few […]


Google Analytics eCommerce Data
By Raven Tools

July, 2014

Video: Google Analytics eCommerce Data Mini-Tutorial

Where do I find my eCommerce data in Raven’s Google Analytics section? Go to the Campaign menu, and navigate to Google Analytics. Within Google Analytics, you will see tables. Of these tables, you can choose Table Content. Once you choose eCommerce, then the data in that table will be based on any eCommerce you have synced up within […]


Google Analytics Advanced Segments
By Heather Haley

July, 2014

Video: Google Analytics Advanced Segments Mini-Tutorial

Can I implement Advanced Segments from Google Analytics in Raven? As a matter of fact, yes you can! Go to the Campaign menu, and navigate to Google Analytics. You’ll see a side menu within Google Analytics. Advanced Segments has its own drop down menu. GALaunch Videos-AdvSeg-Final The data in Advanced Segments are automatically populated from within Google Analytics. […]


email plane
email plane

© 2007-2016 Raven Internet Marketing Tools. All Rights Reserved.