Social Media

what is dark social
By Kate Dore

April, 2016

Dark Social: Report on the Social Traffic Hiding from Google Analytics

The first time I heard the term “dark social,” I immediately envisioned some wizard sitting cross-legged in a tapestry cloaked bedroom, surrounded by slow-burning candles, a cloud of incense smoke, with different sized crystals. It turns out dark social has nothing to do with magic, but it can cause a real headache for social media […]

social media checklist
By Nathan T. Baker

November, 2015

The Ultimate Social Media Checklist: Never Forget an Important Step

No corner of the Internet advances faster than social media. Your Facebook photos could start reaching half the people they once did. Your Twitter favorites could turn into likes overnight. Some changes don’t affect your business much, while others can have a huge impact. Because of this constant change, it can be daunting when setting up a brand on social media. This is especially […]

statue of Buddha
By Nicolette Beard

June, 2015

Finding Social Media Marketing Zen

Social media simplicity — it’s attainable, with a little help from Raven. Here’s how one agency found social media marketing Zen.

shark attack
By Nathan T. Baker

April, 2015

A Marketer’s Survival Guide To Social Networks Killing Features

If providing social media marketing services is a slice of what your agency does for clients, you know social networks are ever evolving. When features you’re using for marketing are killed on social networks, it can be jarring. Here are a couple examples of what I’m talking about. Declining Facebook Organic Reach An analysis from Ogilvy & Mather […]

twitter superfans
By Nathan T. Baker

April, 2015

Extend Your Marketing With the Force of Twitter Superfans

When a Twitter superfan gushes about your brand on Twitter, it’s a good thing. But there’s a way to extend this messaging that attracts even more fans and customers. Hint: This tactic is more powerful than clicking retweet.

social media roi cartoon
By Pratik Dholakiya

April, 2015

How To Attack Social Media ROI Like a Pro

In 2014, 92% of marketers said social media was important to their business and brand, and 95% of marketers that use social media six hours or more per week say it has created more exposure for their brand. It’s not surprising then that 63% of CMOs want to increase the ROI on their social media […]

By Kate Dore

March, 2015

The Compounding Returns of Social Media Sharing

The goal of marketing is to reach your target audience at the right time. Social media marketers have to consider the short attention span of their followers and diminishing shelf life of their message. This is why repetition gives their carefully crafted message the best chance of survival. But what content should be repeated and how often?

Toy Army Men
By Kate Dore

February, 2015

The Secret Weapon in a Smart Marketer’s Arsenal

It’s hard not to notice video’s growing importance as a tool in every smart marketer’s arsenal. This past fall, Facebook began urging publishers to upload video content directly to their platform, and these users have been enjoying the rewards of increased reach and engagement ever since. Last week, Twitter announced that users now have the […]

Cyndi Lauper Digital Portrait
By Kate Dore

January, 2015

How Millennials Can Prove Their Social Media Skills

As a young marketing professional, you’re probably hustling to impress your employers by sharing brilliant ideas, working hard to execute them, and proving your strategies convert. In an industry that’s changing incessantly, you’re faced with the challenge of proving yourself daily. It’s essential to stay on top of social media marketing and the latest trends or risk […]

Colorful Postal Boxes
By Ivan Serrano

December, 2014

Using Google Plus Post Ads To Promote Content

Did you know Google+ now allows users to promote their content through Google+ Post ads? If not, you’re missing out on a huge opportunity to build brand awareness through Google+. Earlier in 2014, Google+ rolled out Google+ Post ads. Basically, Google+ Post ads run through the Google Display ad network and allow users to promote […]

email plane
email plane

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