The Raven Blog

Attack of the Referrer Spam
By Jon Henshaw

February, 2015

How To Stop Referrer Spam

Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site. Why is Referrer Spam a Problem? Aside from junking up your site […]


Bird Droppings
By Nicolette Beard

January, 2015

SEO is Not To Blame for Your Crap Content

During a hiring phase in November, I interviewed one social media candidate who was an active blogger. I asked him how he optimized his blog for search engines, because a key social media skill is in understanding the interplay between search and social. He told me: I don’t do SEO. I don’t want to risk […]


Cyndi Lauper Digital Portrait
By Kate Dore

January, 2015

How Millennials Can Prove Their Social Media Skills

As a young marketing professional, you’re probably hustling to impress your employers by sharing brilliant ideas, working hard to execute them, and proving your strategies convert. In an industry that’s changing incessantly, you’re faced with the challenge of proving yourself daily. It’s essential to stay on top of social media marketing and the latest trends or risk […]


Penalty Box
By Nicolette Beard

January, 2015

How To Escape the Google Penalty Box

If you’re new to the Raven blog, then you may be new to our online training classes also. I’ve conducted two so far (you can find them here and here) and have been amazed at not only how many people stay for the Q&A, but also the questions people ask through our Help Desk following these […]


Baby goats
By Nicolette Beard

January, 2015

7 Link-Building Predictions for 2015

According to Chinese astrology, every year is associated with an animal with lucky numbers, colors and flowers accompanying the animal for any given year. The year 2015 is the Year of the Goat, and its lucky number is seven. So, in honor of the still newish new year, I’ve compiled seven link-building predictions to guide […]


Confusion
By Kate Dore

January, 2015

Does Social Media Impact SEO?

Photo Credit: Matthias Ripp via Compfight cc Ever since Matt Cutts, head honcho of Google’s Web spam team, announced one year ago this month that Facebook and Twitter signals are not part of the search engine’s ranking algorithm, digital marketers have publicly expressed a collective “WTF?” regarding social media’s impact on driving organic SEO. While […]


Must have WordPress Plugins
By Jon Henshaw

January, 2015

8 Must Have WordPress Plugins

When it comes to WordPress, I like to use as few plugins as possible. As WordPress has improved, I’ve been able to drop many of the plugins I’ve used. However, the number of plugins I continue to use and recommend has actually stayed about the same. That’s because each new year brings new vulnerabilities and […]


Social Media Tree
By Nicolette Beard

January, 2015

Taking Social Media By Storm

When I lived in Southwest Florida, a company named Storm Force sponsored a number of concerts and events during “season.” With that area being prone to hurricanes, their name was apt. While Middle Tennessee has never seen a hurricane, we are prone to tornadoes. And, while Raven HQ has never been hit by a tornado, we have […]


Undercover Boss Logo
By Nicolette Beard

December, 2014

How 1,400 Franchisees Measure Success With Raven

In-house team increases leads 12.38% in just two months Five of The Dwyer Group brands – Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric and Mr. Rooter – have been awarded Entrepreneur magazine’s “Franchise 500” status. In fact, Dina Dwyer-Owens, chairwoman and former CEO, was featured on Undercover Boss in 2012. With nearly 1,400 franchisees, […]


Boxer in the Ring
By Arundhati Sriraman

December, 2014

6 Winning PPC Tactics

Pay-per-click (PPC) advertising is challenging for beginners and can still be capricious for veterans of the trade. Naturally, an abundance of resources, PPC tips, and guides have been written to aid the hopeful PPC disciple on their path to mastery. In this piece, I’ll take a look at the pros and cons of six PPC tactics so you can […]


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