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What do you like best?
Across several agencies, I've used Raven primarily for reporting. The ability of the platform to pull in key data points seamlessly and with ease. A close second is the domain research which always helps me with planning for next steps and opportunities to present to clients.
What do you dislike?
The reports that are produced are great but there are limitations to the way the graphs are presented and limits the ability to customize the reports.
Recommendations to others considering the product
Everyone finds a different primary use for tools like Raven, but if you use tools like Moz, Majestic, and/or Ahrefs to mine data and research, Raven combines much of these solutions into a platform that is ideal for SEOs, SEMs, and marketers that need an all in one solution for research, planning, and reporting.
What business problems are you solving with the product? What benefits have you realized?
Raven Tools allows me to illustrate the successes our SEM efforts have produced while also illustrating the data in meaningful ways. Along with reports, the tools in the suite give me easy ways of evaluating websites, backlinks, positions, and areas for improvement in SEO, content, web, and PPC.
What do you like best?
Raven Tools excellent tool set and plain label/own branding features have helped me manage SEO and digital marketing campaigns for clients and owned/partner sites for both paid and organic campaigns. Great data connections including Google Analytics, Search Centrol, Twitter, Facebook, Linkedin and Youtube, mailchimp and more.. the ability to pull the data and create great looking and useful dashboards and fine reports to gain insights for action, including automating reports and sharing with clients and co-workers... the on going product updates to improve the life of us digital marketers.
What do you dislike?
Like all SAAS platforms their is leaning curve, so maybe the training/learn videos could do with an update... that would help with on-boarding new team members..and outsource people..
Recommendations to others considering the product
Give it a try.. in my view the best value for money SEO digital marketing tool on the market..
What business problems are you solving with the product? What benefits have you realized?
Reporting success to clients and gaining insights for action that move campaigns forward and result in happy clients.. by putting money in their pocket and ours...
