Page speed had always been a huge deal, even before Google dropped the Mobilegeddon bomb, the unofficial name for Google’s latest algorithm change that gives a slight edge in rankings to mobile-ready websites. If your website doesn’t load quickly, you’re losing eyeballs and money. On all platforms. Period. We’ve always known this. “This is just one of […]
If providing social media marketing services is a slice of what your agency does for clients, you know social networks are ever evolving. When features you’re using for marketing are killed on social networks, it can be jarring. Here are a couple examples of what I’m talking about. Declining Facebook Organic Reach An analysis from Ogilvy & Mather […]
Have you ever read an email that goes on forever that could have been one sentence? If the information you impart isn’t timely and actionable, then it’s just noise. The Internet has conditioned us to expect things quickly. The more we use Google for instant answers, the more impatient we become when information isn’t readily available. Our […]
It’s no secret we’re big YouTube fans at Raven. For years, we’ve kept our channel freshly loaded with playlists of online trainings, tutorials, customer reviews, interviews and more. It’s become an integral part of our content marketing strategy, as well as a method for communicating with and educating our customers. Despite the growing push for […]
As marketers, we often focus on the technical side of things – optimization, promotion and conversion. But without quality content, even the best marketing strategies can fall flat. So how can you be sure that your articles, blog posts and other content interests your audience and makes them want to share? It all starts long […]
Here’s the quick way to pinpoint keywords opportunities when you need the data fast.
Marketing proposal reports are meant to dazzle a client, persuade them to use your services, and make a lasting impression.
Few places on the Internet feel like you’re walking into a room where experts are ready with the answer to your exact question.
In 2014, 92% of marketers said social media was important to their business and brand, and 95% of marketers that use social media six hours or more per week say it has created more exposure for their brand. It’s not surprising then that 63% of CMOs want to increase the ROI on their social media […]
Educating clients effectively is essential not only to justifying your work, but also to keeping client expectations in check. Apply these psychological principles to build deep knowledge rather than talking in circles.