Page speed had always been a huge deal, even before Google dropped the Mobilegeddon bomb, the unofficial name for Google’s latest algorithm change that gives a slight edge in rankings to mobile-ready websites. If your website doesn’t load quickly, you’re losing eyeballs and money. On all platforms. Period. We’ve always known this. “This is just one of […]
If providing social media marketing services is a slice of what your agency does for clients, you know social networks are ever evolving. When features you’re using for marketing are killed on social networks, it can be jarring. Here are a couple examples of what I’m talking about. Declining Facebook Organic Reach An analysis from Ogilvy & Mather […]
Have you ever read an email that goes on forever that could have been one sentence? If the information you impart isn’t timely and actionable, then it’s just noise. The Internet has conditioned us to expect things quickly. The more we use Google for instant answers, the more impatient we become when information isn’t readily available. Our […]
It’s no secret we’re big YouTube fans at Raven. For years, we’ve kept our channel freshly loaded with playlists of online trainings, tutorials, customer reviews, interviews and more. It’s become an integral part of our content marketing strategy, as well as a method for communicating with and educating our customers. Despite the growing push for […]
As marketers, we often focus on the technical side of things – optimization, promotion and conversion. But without quality content, even the best marketing strategies can fall flat. So how can you be sure that your articles, blog posts and other content interests your audience and makes them want to share? It all starts long […]
Here’s the quick way to pinpoint keywords opportunities when you need the data fast.
Marketing proposal reports are meant to dazzle a client, persuade them to use your services, and make a lasting impression.
Few places on the Internet feel like you’re walking into a room where experts are ready with the answer to your exact question.
In 2014, 92% of marketers said social media was important to their business and brand, and 95% of marketers that use social media six hours or more per week say it has created more exposure for their brand. It’s not surprising then that 63% of CMOs want to increase the ROI on their social media […]
Educating clients effectively is essential not only to justifying your work, but also to keeping client expectations in check. Apply these psychological principles to build deep knowledge rather than talking in circles.
During a recent Google Analytics meetup our company hosted, we were asked a great question: How do you analyze your clients’ SEO data?
Executing great digital marketing can be a juggling act. You have to prioritize the work, communicate your strategy, and fight through distractions to make it happen.
Use these psychological insights to become more effective at knocking out your marketing goals. The change may just be noticeable enough to impress clients, your boss, or yourself.
An e-commerce client may be better served if you fix on-site SEO issues and conversion problems before investing more heavily in content, social or PPC. Use this guide to create an introductory SEO e-commerce website audit that will show clients why investing in search visibility is a vital first step to any integrated online marketing campaign.
The goal of marketing is to reach your target audience at the right time. Social media marketers have to consider the short attention span of their followers and diminishing shelf life of their message. This is why repetition gives their carefully crafted message the best chance of survival. But what content should be repeated and how often?
AdWords caused quite a few PPC folks to rejoice a couple weeks ago when they announced the roll-out of what they’re calling “Call Only Campaigns.” If you’re not familiar with these yet, they’re a great option for lead-gen or call-heavy accounts. Let’s look at what they are, and how to spot if it’s worth testing on any of your accounts.
Raven’s Site Auditor now supports canonicalization! The new canonical tag support works in conjunction with our preexisting duplicate content check. Learn how our tool analyzes pages for duplicate content and how the new feature enhances those results.
Confused about what constitutes duplicate content? Worried about re-posting your own content on LinkedIn or another website? How, exactly, could duplicate content issues affect your SEO? Find out.
I love to overcomplicate link building. I’ll start out trying to earn a few new links to a site and six hours later I have a 23,346 row Excel file open, 52 Ahrefs tabs open, three empty coffee cups and a half-written link prospecting formula jotted down on a post-it note. It’s like the SEO version of The Hangover.
Sherlock Holmes doesn’t have a super power, but he does extraordinary things. His secret weapon is deductive reasoning. As a marketer, when you’re analyzing and reporting on website traffic, you’ll sometimes come across drops or dips you can’t explain. To explain a website traffic drop to a client, you’ll need to put on your detective hat. As you eliminate possibilities, what remains is a growing amount of certainty. Use this guide as a reference.
Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It’s essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven’s President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop’s article, part of their SEO Experts series.