If you’ve worked in the SEO business for any length of time, chances are good you’ve found out how different SEO looks depending on the industry served, campaigns, and budgets. Whether you are an SEO at an agency or an independent consultant, learning how to deliver awesome work for small business clients with small budgets […]
I had the privilege of speaking recently at the Marketing United conference organized by our Nashville neighbors, Emma. It’s no small feat putting on an event of any kind, but the first one is always the hardest—and the scariest. The Emma Army was in full force, and it showed. The event was one of the […]
We recently landed a client who thanked us immediately after we closed the deal. Clients don’t usually thank us at this stage of the process; expressing thanks is a rare commodity in most businesses where people pay for a service. What surprised me was what she thanked us for. “Thanks for not confusing us with […]
Page speed had always been a huge deal, even before Google dropped the Mobilegeddon bomb, the unofficial name for Google’s latest algorithm change that gives a slight edge in rankings to mobile-ready websites. If your website doesn’t load quickly, you’re losing eyeballs and money. On all platforms. Period. We’ve always known this. “This is just one of […]
If providing social media marketing services is a slice of what your agency does for clients, you know social networks are ever evolving. When features you’re using for marketing are killed on social networks, it can be jarring. Here are a couple examples of what I’m talking about. Declining Facebook Organic Reach An analysis from Ogilvy & Mather […]
Have you ever read an email that goes on forever that could have been one sentence? If the information you impart isn’t timely and actionable, then it’s just noise. The Internet has conditioned us to expect things quickly. The more we use Google for instant answers, the more impatient we become when information isn’t readily available. Our […]
It’s no secret we’re big YouTube fans at Raven. For years, we’ve kept our channel freshly loaded with playlists of online trainings, tutorials, customer reviews, interviews and more. It’s become an integral part of our content marketing strategy, as well as a method for communicating with and educating our customers. Despite the growing push for […]
As marketers, we often focus on the technical side of things – optimization, promotion and conversion. But without quality content, even the best marketing strategies can fall flat. So how can you be sure that your articles, blog posts and other content interests your audience and makes them want to share? It all starts long […]
Here’s the quick way to pinpoint keywords opportunities when you need the data fast.
Marketing proposal reports are meant to dazzle a client, persuade them to use your services, and make a lasting impression.