In 2014, 92% of marketers said social media was important to their business and brand, and 95% of marketers that use social media six hours or more per week say it has created more exposure for their brand. It’s not surprising then that 63% of CMOs want to increase the ROI on their social media […]
Educating clients effectively is essential not only to justifying your work, but also to keeping client expectations in check. Apply these psychological principles to build deep knowledge rather than talking in circles.
An e-commerce client may be better served if you fix on-site SEO issues and conversion problems before investing more heavily in content, social or PPC. Use this guide to create an introductory SEO e-commerce website audit that will show clients why investing in search visibility is a vital first step to any integrated online marketing campaign.
The goal of marketing is to reach your target audience at the right time. Social media marketers have to consider the short attention span of their followers and diminishing shelf life of their message. This is why repetition gives their carefully crafted message the best chance of survival. But what content should be repeated and how often?
AdWords caused quite a few PPC folks to rejoice a couple weeks ago when they announced the roll-out of what they’re calling “Call Only Campaigns.” If you’re not familiar with these yet, they’re a great option for lead-gen or call-heavy accounts. Let’s look at what they are, and how to spot if it’s worth testing on any of your accounts.