The Raven Blog

guide to ppc infographic
By Travis Phipps

April, 2015

Launch Your Ecommerce PPC Campaign To the Stars

We all know how important search rankings are. If you’re ready to buy something online, it makes sense to start with a Google search. And 91.5% of all Google traffic is coming from the first page, according to a 2013 study from Chitika. Getting onto that first page can make or break your business, and it’s not surprising […]


shark attack
By Nathan T. Baker

April, 2015

A Marketer’s Survival Guide To Social Networks Killing Features

If providing social media marketing services is a slice of what your agency does for clients, you know social networks are ever evolving. When features you’re using for marketing are killed on social networks, it can be jarring. Here are a couple examples of what I’m talking about. Declining Facebook Organic Reach An analysis from Ogilvy & Mather […]


twitter superfans
By Nathan T. Baker

April, 2015

Extend Your Marketing With the Force of Twitter Superfans

When a Twitter superfan gushes about your brand on Twitter, it’s a good thing. But there’s a way to extend this messaging that attracts even more fans and customers. Hint: This tactic is more powerful than clicking retweet.


marketing reports should be one page
By Nathan T. Baker

April, 2015

Why All Marketing Reports Should Be One Page Long

Have you ever read an email that goes on forever that could have been one sentence? If the information you impart isn’t timely and actionable, then it’s just noise. The Internet has conditioned us to expect things quickly. The more we use Google for instant answers, the more impatient we become when information isn’t readily available. Our […]


Iceberg with YouTube Logo
By Kate Dore

April, 2015

See Data for Every YouTube Video in Your Channel

It’s no secret we’re big YouTube fans at Raven. For years, we’ve kept our channel freshly loaded with playlists of online trainings, tutorials, customer reviews, interviews and more. It’s become an integral part of our content marketing strategy, as well as a method for communicating with and educating our customers. Despite the growing push for […]


finding marketing opportunities
By Nathan T. Baker

April, 2015

How To Discover Marketing Opportunities for Any Website

A client or prospect isn’t interested in paying you if you can’t tell them what specific marketing efforts will help them make money.


crumpled paper
By Trevin Shirey

April, 2015

How To Generate Content Ideas When You’re Under Pressure To Produce

As marketers, we often focus on the technical side of things – optimization, promotion and conversion. But without quality content, even the best marketing strategies can fall flat. So how can you be sure that your articles, blog posts and other content interests your audience and makes them want to share? It all starts long […]


keyword opportunities
By Nathan T. Baker

April, 2015

How to Discover Keyword Opportunities in 3 Simple Steps

Here’s the quick way to pinpoint keywords opportunities when you need the data fast.


Beautiful Marketing Proposals are Built with Raven
By Holly Kinney

April, 2015

Beautiful Marketing Proposals Aren’t Born, They’re Built

Marketing proposal reports are meant to dazzle a client, persuade them to use your services, and make a lasting impression.


Top upvote websites for marketers
By Nathan T. Baker

April, 2015

Accelerate Your Marketing with These Top 4 Upvote Websites

Few places on the Internet feel like you’re walking into a room where experts are ready with the answer to your exact question.


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