The Raven Blog

finding marketing opportunities
By Nathan T. Baker

April, 2015

How To Discover Marketing Opportunities for Any Website

A client or prospect isn’t interested in paying you if you can’t tell them what specific marketing efforts will help them make money.


crumpled paper
By Trevin Shirey

April, 2015

How To Generate Content Ideas When You’re Under Pressure To Produce

As marketers, we often focus on the technical side of things – optimization, promotion and conversion. But without quality content, even the best marketing strategies can fall flat. So how can you be sure that your articles, blog posts and other content interests your audience and makes them want to share? It all starts long […]


keyword opportunities
By Nathan T. Baker

April, 2015

How to Discover Keyword Opportunities in 3 Simple Steps

Here’s the quick way to pinpoint keywords opportunities when you need the data fast.


Beautiful Marketing Proposals are Built with Raven
By Holly Kinney

April, 2015

Beautiful Marketing Proposals Aren’t Born, They’re Built

Marketing proposal reports are meant to dazzle a client, persuade them to use your services, and make a lasting impression.


Top upvote websites for marketers
By Nathan T. Baker

April, 2015

Accelerate Your Marketing with These Top 4 Upvote Websites

Few places on the Internet feel like you’re walking into a room where experts are ready with the answer to your exact question.


social media roi cartoon
By Pratik Dholakiya

April, 2015

How To Attack Social Media ROI Like a Pro

In 2014, 92% of marketers said social media was important to their business and brand, and 95% of marketers that use social media six hours or more per week say it has created more exposure for their brand. It’s not surprising then that 63% of CMOs want to increase the ROI on their social media […]


Educate Clients in the Zone of Proximal Development
By Nathan T. Baker

April, 2015

The Psychology Behind Educating Clients

Educating clients effectively is essential not only to justifying your work, but also to keeping client expectations in check. Apply these psychological principles to build deep knowledge rather than talking in circles.


data mining
By Mike Krass

March, 2015

How To Mine Data for SEO Insights

During a recent Google Analytics meetup our company hosted, we were asked a great question: How do you analyze your clients’ SEO data?


psychology behind brain
By Nathan T. Baker

March, 2015

The Psychology Behind Completing Marketing Goals

Executing great digital marketing can be a juggling act. You have to prioritize the work, communicate your strategy, and fight through distractions to make it happen.

Use these psychological insights to become more effective at knocking out your marketing goals. The change may just be noticeable enough to impress clients, your boss, or yourself.


Shopping Cart
By Nathan T. Baker

March, 2015

An SEO E-Commerce Audit That Wins Clients

An e-commerce client may be better served if you fix on-site SEO issues and conversion problems before investing more heavily in content, social or PPC. Use this guide to create an introductory SEO e-commerce website audit that will show clients why investing in search visibility is a vital first step to any integrated online marketing campaign.


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