The Raven Blog

Annoyed Computer User
By Tadeusz Szewczyk

October, 2014

How to Get More Mail Subscribers Without Trashing the User Experience

Annoying pop-ups may result in more subscribers but they also ostracize many other visitors. Luckily you don’t have to resort to cheap workarounds when you design your site in a conversion-oriented manner from the start. Getting subscribers doesn’t have to be about annoying people. Building your audience doesn’t work by force. Building a store in […]


Cat Cookies
By Nicolette Beard

October, 2014

Beyond Cookie Cutter Social Media Metrics

It’s an old saw in business: you can’t manage what you don’t measure, but it bears repeating, especially when it comes to social media analytics. It’s just too easy to get caught up in the social aspect of online networking and forget the marketing and measurement side of the equation. At the bare minimum, you […]


Hit the Target - Bullseye
By Nicolette Beard

September, 2014

How To Convince Clients There’s Value in SEO

With hundreds of ranking variables, it may seem like an impossible task to communicate the value of SEO to clients, even though Raven makes it easier. While performing technical SEO can be challenging, the value of on-page SEO is easily demonstrated with tools like Site Auditor and Site Performance. What is difficult is a search algorithm, but, in […]


Raven interactive marketing reports
By Arienne Holland

September, 2014

New Feature: Custom, Interactive, Beautiful Online Marketing Reports

What would you do with more time? Imagine that you finish work an hour early today. Done — no lingering tasks. Will you cook supper instead of grabbing fast food? Take the dogs for a walk? Go to bed early? Extra time is precious. It’s a gift that Raven strives to give busy marketers every day. That’s why […]


using just mobile and not desktop
By Nathan T. Baker

September, 2014

Why All Marketers Should Only Use Mobile Devices For a Weekend

I’m going to ask you to do something that might sound scary. I want you to turn off your computer for the whole weekend. Turning off your computer could actually make you money. No, it’s not because you’ll be more rested. The catch is that you can still use your smart phone or tablet. So […]


Raven Tools Hosts Girl Geek Dinner
By Nicolette Beard

September, 2014

Raven Hosts Girl Geek Dinner

When I first arrived at Raven and was told that we were planning a girl geek dinner, I thought my manager meant the ladies at Raven were going out for a night on the town. Sounded like fun. I now know that the geek dinners to which Arienne Holland referred are arranged by a Nashville-based organization founded in 2013 […]


HTML graffiti
By Nicolette Beard

September, 2014

When To Optimize Alt and Title Text for Images

Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text and Description. Honestly, I frequently use the same words for the […]


Social Media Accounts Represents Alt Attribute for this Image
By Nathan T. Baker

September, 2014

9 Don’ts When Changing Your Social Media Username

Changing your social media username is a big deal, especially if it’s part of a rebrand. Give the process proper respect and don’t make these rookie mistakes. Otherwise, you could be on Mashable for the wrong reasons (like when Netflix’s Qwikster brand was represented by a pot-smoking Elmo). Lesson: Be sure to check out what accounts […]


Shorten URL
By Jon Henshaw

September, 2014

How To Create Your Own URL Shortener With YOURLS

Earlier this year, I wrote about why link shorteners matter for content marketing. In the article, I mentioned how there’s no longer a need to shorten links for social networks like Twitter, but there’s still a need to shorten them in order to get campaign insights using Campaign Variables. The most widely used URL shortener […]


dear-john
By Holly Kinney

September, 2014

How Soon Will a Woman Dump Your Website?

At Raven, we are seriously customer focused. And as the new Customer Loyalty Specialist, I have spent the last few months immersed in the fascinating world of customer loyalty. In the course of my research, I found a paper in the Journal of Marketing that illustrates significant differences between how men and women interact with brands. “Are […]


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