The Raven Blog

Google Analytics All Traffic Mini Tutorial
By Heather Haley

June, 2014

Video: Google Analytics Traffic Reporting Mini-Tutorial

Can I get traffic and referral data in Raven’s Google Analytics section? Yes you can! By going into Google Analytics > All Traffic, you’ll see exactly that. GA-AllTraffic-Referrals-Final Data is stored based on where all the traffic to your website is coming from. As you look at the table, you’ll notice our new color-coding; red represents […]


Google Analytics Reporting in Raven
By Heather Haley

June, 2014

Video: Google Analytics Reporting Mini-Tutorial

Is all of the data available in Raven’s Google Analytics section reportable? Yes it is! Anything you see in the Google Analytics section is easily reportable by going into the Reports Section > Report Wizard. New Raven Google Analytics Overview Choose to create a new report. Then choose from the modules on the left which […]


Perfecting Social Media Skills
By Nicolette Beard

7 Social Media Skills Great Candidates Can’t Fake

Who reading this remembers CompuServe, AOL and the Bulletin Board Systems (BBSs)? These 70s-, 80s- and 90s-era online meeting places allowed users to communicate through a central messaging system and post messages to other users. In many ways, American Online was the Internet before the Internet, with its member-created communities. Businesses new to social media management may think social […]


Google Analytics Reports - Table Dimensions
By Heather Haley

June, 2014

Video: Google Analytics New Table Dimensions

What are the new table dimensions in Raven’s Google Analytics integration? I’m so happy you asked. When you go into the Google Analytics section in Raven, you will see that every section has a line graph with a table below. We now gives you a lot more options as to what dimensions you can have within this […]


New Google Analytics Overview
By Heather Haley

June, 2014

Video: Google Analytics Overview Mini-Tutorial

Why should you use Raven’s Google Analytics integration instead of going into Google Analytics itself? There are a few reasons. New Raven Google Analytics Overview First off, we went in and made sure that all of the language in our integration matched the new language in Google Analytics. So now you have “Sessions” and “Sources” […]


Google Analytics Reports Launch Plan
By Nicolette Beard

Lessons from Raven’s Google Analytics Marketing: Part 1

One of the greatest challenges for businesses is to identify practical, yet tactical steps to take to achieve their website’s business objectives. I believe digital marketers have become more aware of the importance of measurement but deciding on the right marketing activities that match their business objective can become a challenge. In most marketing departments, there’s no […]


Outworn Rusty Online Marketing Tools
By Nicolette Beard

June, 2014

Are You Finding Your Online Marketing Tools Lacking?

You may have heard the phrase, “The tools you use are only as good as the person using them.” But what if the opposite is true? That was the dilemma that SEO 24/7 Ltd. faced when they discovered the online marketing tools they had been using were outworn, dated and therefore, unreliable. They used it to […]


New GA Reporting Options
By Jon Henshaw

June, 2014

Bam! Better Google Analytics Reports Just Launched in Raven

It’s live! No more waiting for Raven to update our Google Analytics reports with the data you want most. Based on customer feedback, we reorganized and added more than a dozen new metrics and views to make your reports really sing. Two key new menus make it much easier to find the data you need: Table Content chooser (a.k.a […]


Four Types of Stand Out Flagship Content
By Tadeusz Szewczyk

June, 2014

Four Types of Stand Out Flagship Content

Recently I revisited the concept of flagship content which I have successfully implemented numerous times in the past. Back then, though, it was a bit fuzzy. I created it more intuitively without analyzing how I did it exactly. Last week I had to explain it again to a consulting client, so I came up with an easy to […]


GooGoo Cluster Boxes
By Arienne Holland

June, 2014

Raven Puts the GooGoo in Google Analytics Reporting

Update Wednesday, June 11, 2014, 2:15 p.m.: The updated Google Analytics reports are now live in Raven. Check out what’s new and improved below, enter our GooGoo contest, then go play in your Raven account! Ever had a GooGoo Cluster? It’s a milk chocolate, caramel, peanut and marshmallow nougat confection that tastes like… well, that tastes like the […]


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