The Raven Blog

Google Analytics Goals
By Heather Haley

June, 2014

Video: Google Analytics Goals Mini-Tutorial

Does Raven provide data on my Google Analytics Goals? As a matter of fact, it does! Go into the Campaign menu > Google Analytics, then click on Goals within the Google Analytics section. You will see a line graph where you can view Goal Completions as well as your Goal Completions compared to the previous period of […]


Google Analytics - Events
By Heather Haley

June, 2014

Video: Google Analytics Events Mini-Tutorial

How does Raven show me information on my Events? I’m glad you asked. If you go into the Campaign section of the side menu, then go into Google Analytics, you’ll see the Events section. Click there. GALaunchVideo-Events-Final The first option is to look at the Events Overview, which is an overview of all the traffic […]


Google Analytics Traffic To All Content - Mini Tutorial
By Heather Haley

June, 2014

Video: Google Analytics Traffic To All Content Mini-Tutorial

Can Raven tell me what content on my website gets the most traffic? Yes it can! If you go into the Campaign menu, Google Analytics, then choose content. You’ll see three options. First is All Pages. In the All Pages section, you can see the traffic patterns for all the pages on your website. GALaunchVideos-Content-Final […]


Google Analytics Campaigns
By Heather Haley

June, 2014

Google Analytics Campaigns Mini-Tutorial

Can Raven give me information about my campaigns in Google Analytics? Yes it can! Go into the Campaign section of the side menu and click on Google Analytics. Then navigate to Campaigns in the secondary menu. GALaunchVideos-Campaigns-Final If you’ve used the Google Analytics URL builder to create campaigns within your website, you can track the […]


Links Pass Sniff Test
By Nicolette Beard

When Is It Okay To Link to Other Websites?

People who surf the Web all day love shortcuts and efficiencies. When you’re writing an online article, it seems obvious to link out to websites that your readers might want to check out. You’re just making it convenient for them, right? That might be what you think, especially if you’re new to online marketing. Many […]


Google Analytics All Traffic Mini Tutorial
By Heather Haley

June, 2014

Video: Google Analytics Traffic Reporting Mini-Tutorial

Can I get traffic and referral data in Raven’s Google Analytics section? Yes you can! By going into Google Analytics > All Traffic, you’ll see exactly that. GA-AllTraffic-Referrals-Final Data is stored based on where all the traffic to your website is coming from. As you look at the table, you’ll notice our new color-coding; red represents […]


Google Analytics Reporting in Raven
By Heather Haley

June, 2014

Video: Google Analytics Reporting Mini-Tutorial

Is all of the data available in Raven’s Google Analytics section reportable? Yes it is! Anything you see in the Google Analytics section is easily reportable by going into the Reports Section > Report Wizard. New Raven Google Analytics Overview Choose to create a new report. Then choose from the modules on the left which […]


Perfecting Social Media Skills
By Nicolette Beard

7 Social Media Skills Great Candidates Can’t Fake

Who reading this remembers CompuServe, AOL and the Bulletin Board Systems (BBSs)? These 70s-, 80s- and 90s-era online meeting places allowed users to communicate through a central messaging system and post messages to other users. In many ways, American Online was the Internet before the Internet, with its member-created communities. Businesses new to social media management may think social […]


Google Analytics Reports - Table Dimensions
By Heather Haley

June, 2014

Video: Google Analytics New Table Dimensions

What are the new table dimensions in Raven’s Google Analytics integration? I’m so happy you asked. When you go into the Google Analytics section in Raven, you will see that every section has a line graph with a table below. We now gives you a lot more options as to what dimensions you can have within this […]


New Google Analytics Overview
By Heather Haley

June, 2014

Video: Google Analytics Overview Mini-Tutorial

Why should you use Raven’s Google Analytics integration instead of going into Google Analytics itself? There are a few reasons. New Raven Google Analytics Overview First off, we went in and made sure that all of the language in our integration matched the new language in Google Analytics. So now you have “Sessions” and “Sources” […]


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