The Raven Blog

small-business-seo-lead
By Trevin Shirey

May, 2015

Making the Most Out of Small SEO Projects

If you’ve worked in the SEO business for any length of time, chances are good you’ve found out how different SEO looks depending on the industry served, campaigns, and budgets. Whether you are an SEO at an agency or an independent consultant, learning how to deliver awesome work for small business clients with small budgets […]


minimalist marketing report
By Nathan T. Baker

May, 2015

Create a Minimalist Marketing Report That Runs Itself

At the heart of any minimalist design is reducing what you don’t need, so that what remains is the most essential. Are the marketing reports you create essential to your clients?


This Side Up - New Zealand Digital Agency Team
By Nicolette Beard

May, 2015

New Zealand Agency Retains Clients With Raven

Photo courtesy of This Side Up There’s no question that Raven has helped this New Zealand digital agency improve their internal workflow which has resulted in greater productivity. That time-saving has translated to happy clients. “Raven has played a definite role in the retention of some clients as it helps us stay on top of […]


Businessman Pleading
By Nicolette Beard

May, 2015

3 SEO Tactics Search Engines Are Begging You To Use

I had the privilege of speaking recently at the Marketing United conference organized by our Nashville neighbors, Emma. It’s no small feat putting on an event of any kind, but the first one is always the hardest—and the scariest. The Emma Army was in full force, and it showed. The event was one of the […]


marketing metrics
By James Parnwell

May, 2015

Stop Spewing Jargon and Report on Growth

We recently landed a client who thanked us immediately after we closed the deal. Clients don’t usually thank us at this stage of the process; expressing thanks is a rare commodity in most businesses where people pay for a service. What surprised me was what she thanked us for. “Thanks for not confusing us with […]


lady on phone
By Nathan T. Baker

May, 2015

Pinpoint a Client’s Mobile Page Speed Issues in Minutes

Page speed had always been a huge deal, even before Google dropped the Mobilegeddon bomb, the unofficial name for Google’s latest algorithm change that gives a slight edge in rankings to mobile-ready websites. If your website doesn’t load quickly, you’re losing eyeballs and money. On all platforms. Period. We’ve always known this. “This is just one of […]


guide to ppc infographic
By Travis Phipps

April, 2015

Launch Your Ecommerce PPC Campaign To the Stars

We all know how important search rankings are. If you’re ready to buy something online, it makes sense to start with a Google search. And 91.5% of all Google traffic is coming from the first page, according to a 2013 study from Chitika. Getting onto that first page can make or break your business, and it’s not surprising […]


shark attack
By Nathan T. Baker

April, 2015

A Marketer’s Survival Guide To Social Networks Killing Features

If providing social media marketing services is a slice of what your agency does for clients, you know social networks are ever evolving. When features you’re using for marketing are killed on social networks, it can be jarring. Here are a couple examples of what I’m talking about. Declining Facebook Organic Reach An analysis from Ogilvy & Mather […]


twitter superfans
By Nathan T. Baker

April, 2015

Extend Your Marketing With the Force of Twitter Superfans

When a Twitter superfan gushes about your brand on Twitter, it’s a good thing. But there’s a way to extend this messaging that attracts even more fans and customers. Hint: This tactic is more powerful than clicking retweet.


marketing reports should be one page
By Nathan T. Baker

April, 2015

Why All Marketing Reports Should Be One Page Long

Have you ever read an email that goes on forever that could have been one sentence? If the information you impart isn’t timely and actionable, then it’s just noise. The Internet has conditioned us to expect things quickly. The more we use Google for instant answers, the more impatient we become when information isn’t readily available. Our […]


email plane
email plane

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