Have your Black Friday or Cyber Monday sale all ready to go? In the midst of all the brainstorming, research, creating content, timing, and logistics… don’t forget about reporting. Make sure all your work translates into money. Of all the metrics you can collect during a sale, roughly measuring something like brand awareness can be straight forward. […]
Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. We’ve previously written on minimalist marketing reports, but this article will give a more detailed reporting […]
No corner of the Internet advances faster than social media. Your Facebook photos could start reaching half the people they once did. Your Twitter favorites could turn into likes overnight. Some changes don’t affect your business much, while others can have a huge impact. Because of this constant change, it can be daunting when setting up a brand on social media. This is especially […]
We didn’t have a solid answer before we ran some numbers for our 2015 study about on-page SEO issues. Thousands of marketers use Site Auditor to find duplicate content and other SEO issues. Here’s what we discovered about the average website crawl.
At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.
Due to Google’s overwhelming popularity, it can seem like there are no real competitors to their products. However, sometimes it’s good to test the waters with other products to see if you like using them better. Don’t get us wrong — we love Google, but we also love choice. After a good bit of research, we think we’ve found the best Google product alternatives out there.
Here at Raven we pride ourselves on listening to you and giving you the tools you need to give your clients the best possible reports. As Jon said in his Status Report, we spent a significant portion of the last couple of months gauging our customers’ needs through data analysis and direct feedback. One of the most exciting results of this has been a simple but powerful tool: the Data Import Tool.
SEO strategies and tactics have changed over the years as search engines like Google continue to tweak their search algorithms. However, what hasn’t changed is the need to fix and optimize sites.
The hyped headlines churned out by media outlets haven’t been able to agree on what podcasting’s path to popularity has been. But one thing is completely clear: podcasting is definitely a big deal right now. Serial, which debuted last October and has been called podcasting’s first real hit, introduced many to the medium. New shows […]
School may be out for summer, but the professional online marketer never stops learning. With millions of websites (yes, millions!) hoping to grab your attention with the promise of teaching you about online marketing, it’s nearly impossible to separate the wheat from the chaff. Well, I’ve done the homework for you. I used my link […]
Good marketing, fun as it is, can be a time suck. Keywords don’t research themselves and links don’t magically pour in to every blog post. So when you come across a few time-saving ways to do more with less, you have to take advantage of it. Marketing automation, IFTTT, VAs and smart email management have […]
We’ve culled through dozens of marketing podcasts to find the best of the best. You will kickstart a marketing mindset when you absorb the wealth of information available from numerous industry luminaries.
“The Internet of Things” has become “The Internet of Google™ Things.” Google has gone from being the friendly concierge of the information superhighway to becoming the manufacturer of the car you use on an actual highway. Google’s focus on “expanding the pie” by growing the number of people interacting with the web has helped launch […]
No longer posting on your company blog can happen innocently enough. You probably decided to skip a day or a week because of all your other work deadlines. Before you knew it, months had gone by without a post. Now, you’re wondering if you should resume posting or not, or whether just to kill your […]
With 1,000 clients, it was difficult for this digital marketing agency to be in touch regularly with all of them. Raven allows them to be proactive and never worry about reporting again.
We will walk you through a three-step process that can greatly speed up and improve your keyword research by eliminating a lot of the guesswork.
A lot of people do not pay attention to Bing SEO or ranking factors and purely focus on trying to rank in Google and nothing else. However, over the last couple of years, Bing’s market share has been slowly increasing as Microsoft challenges Google in the search arena. The Big Bing Has Already Happened Mozilla […]
Marketers instinctively realize that referrals and word of mouth and are important to growing a business and a brand. There’s evidence to back this instinct up: a three-year study of German bank accounts found that referrals are both more loyal and more valuable customers. Certain brands are so successful at this that they inspire levels of […]
How often do you hear someone making fun of their clients? It irks me. I don’t hear it every day, but I do hear it. Usually, it’s related to a client not understanding some technology. I’ll be the first to admit I’ve been guilty of earning a quick laugh at a client’s expense, but please call me […]