The Raven Blog

How to Become an SEO
By Nathan T. Baker

June, 2015

How to Become an SEO: 40+ Experts Reveal Their Best Advice

It can be hard to explain what SEO is, let alone articulate exactly how one becomes a great SEO. It requires knowing who to trust, creating strategies that work for unique clients, mastering SEO tools, honing technical skills, and a lot of patience. Luckily, the SEO community is incredibly generous with their knowledge. I recently stumbled […]


worst website ever
By Nathan T. Baker

May, 2015

How to Tell Prospects Their Website is Terrible

Sometimes a prospect’s website needs a lot of work and it’s obvious. So how do you break the news without being harsh? Some prospects know they are behind the times while others don’t. So tack is important until you understand what a prospect already knows about the performance of his website. The trick is to use […]


eyeglass
By Dennis Seymour

May, 2015

The Only SEO Checklist You’ll Ever Need

If you’ve been scouring the Web for the ultimate SEO checklist, look no further. This infographic is so good, we wanted to share it with our readers.


clocks representing time saving metaphor
By Nicolette Beard

May, 2015

What Does True Time Savings Mean to Your Agency?

Photo Credit: Hernan Piñera via Compfight cc While Raven Tools delivers 30+ online marketing tools, some agencies find one area they use Raven for exclusively, achieving great results. That’s the case with Phoenix-based Vertical Measures. Their SEO team uses Link Manager to create a customized link strategy for their clients. The ability to report quickly […]


market motive training
By Jon Henshaw

May, 2015

Market Motive: Online Marketing Training at its Best

Editor’s note: A small business owner who doesn’t have the resources to hire a lot of talent found great value in Market Motive. His recent comment on this older post prompted me to make sure it was current. He especially liked that he was able to work the classes around his crazy schedule. If you lack […]


small-business-seo-lead
By Trevin Shirey

May, 2015

Making the Most Out of Small SEO Projects

If you’ve worked in the SEO business for any length of time, chances are good you’ve found out how different SEO looks depending on the industry served, campaigns, and budgets. Whether you are an SEO at an agency or an independent consultant, learning how to deliver awesome work for small business clients with small budgets […]


minimalist marketing report
By Nathan T. Baker

May, 2015

Create a Minimalist Marketing Report That Runs Itself

At the heart of any minimalist design is reducing what you don’t need, so that what remains is the most essential. Are the marketing reports you create essential to your clients?


This Side Up - New Zealand Digital Agency Team
By Nicolette Beard

May, 2015

New Zealand Agency Retains Clients With Raven

Photo courtesy of This Side Up There’s no question that Raven has helped this New Zealand digital agency improve their internal workflow which has resulted in greater productivity. That time-saving has translated to happy clients. “Raven has played a definite role in the retention of some clients as it helps us stay on top of […]


Businessman Pleading
By Nicolette Beard

May, 2015

3 SEO Tactics Search Engines Are Begging You To Use

I had the privilege of speaking recently at the Marketing United conference organized by our Nashville neighbors, Emma. It’s no small feat putting on an event of any kind, but the first one is always the hardest—and the scariest. The Emma Army was in full force, and it showed. The event was one of the […]


marketing metrics
By James Parnwell

May, 2015

Stop Spewing Jargon and Report on Growth

We recently landed a client who thanked us immediately after we closed the deal. Clients don’t usually thank us at this stage of the process; expressing thanks is a rare commodity in most businesses where people pay for a service. What surprised me was what she thanked us for. “Thanks for not confusing us with […]


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