School may be out for summer, but the professional online marketer never stops learning. With millions of websites (yes, millions!) hoping to grab your attention with the promise of teaching you about online marketing, it’s nearly impossible to separate the wheat from the chaff. Well, I’ve done the homework for you. I used my link […]
Good marketing, fun as it is, can be a time suck. Keywords don’t research themselves and links don’t magically pour in to every blog post. So when you come across a few time-saving ways to do more with less, you have to take advantage of it. Marketing automation, IFTTT, VAs and smart email management have […]
We’ve culled through dozens of marketing podcasts to find the best of the best. You will kickstart a marketing mindset when you absorb the wealth of information available from numerous industry luminaries.
“The Internet of Things” has become “The Internet of Google™ Things.” Google has gone from being the friendly concierge of the information superhighway to becoming the manufacturer of the car you use on an actual highway. Google’s focus on “expanding the pie” by growing the number of people interacting with the web has helped launch […]
No longer posting on your company blog can happen innocently enough. You probably decided to skip a day or a week because of all your other work deadlines. Before you knew it, months had gone by without a post. Now, you’re wondering if you should resume posting or not, or whether just to kill your […]
With 1,000 clients, it was difficult for this digital marketing agency to be in touch regularly with all of them. Raven allows them to be proactive and never worry about reporting again.
We will walk you through a three-step process that can greatly speed up and improve your keyword research by eliminating a lot of the guesswork.
A lot of people do not pay attention to Bing SEO or ranking factors and purely focus on trying to rank in Google and nothing else. However, over the last couple of years, Bing’s market share has been slowly increasing as Microsoft challenges Google in the search arena. The Big Bing Has Already Happened Mozilla […]
Marketers instinctively realize that referrals and word of mouth and are important to growing a business and a brand. There’s evidence to back this instinct up: a three-year study of German bank accounts found that referrals are both more loyal and more valuable customers. Certain brands are so successful at this that they inspire levels of […]
How often do you hear someone making fun of their clients? It irks me. I don’t hear it every day, but I do hear it. Usually, it’s related to a client not understanding some technology. I’ll be the first to admit I’ve been guilty of earning a quick laugh at a client’s expense, but please call me […]