The Raven Blog

social-amplification-feature
By Kate Dore

March, 2015

The Compounding Returns of Social Media Sharing

The goal of marketing is to reach your target audience at the right time. Social media marketers have to consider the short attention span of their followers and diminishing shelf life of their message. This is why repetition gives their carefully crafted message the best chance of survival. But what content should be repeated and how often?


ppc mobile image
By Susan Wenograd

March, 2015

Getting Started With AdWords Call-Only Campaigns

AdWords caused quite a few PPC folks to rejoice a couple weeks ago when they announced the roll-out of what they’re calling “Call Only Campaigns.” If you’re not familiar with these yet, they’re a great option for lead-gen or call-heavy accounts. Let’s look at what they are, and how to spot if it’s worth testing on any of your accounts.


I will not copy
By Jon Henshaw

March, 2015

Detecting Duplicate Content with Raven Just Got Easier

Raven’s Site Auditor now supports canonicalization! The new canonical tag support works in conjunction with our preexisting duplicate content check. Learn how our tool analyzes pages for duplicate content and how the new feature enhances those results.


versus istockphoto
By Nicolette Beard

March, 2015

10 Duplicate Content Scenarios and How To Solve Them

Confused about what constitutes duplicate content? Worried about re-posting your own content on LinkedIn or another website? How, exactly, could duplicate content issues affect your SEO? Find out.


Links add monetary value
By Trevin Shirey

March, 2015

How To Build Links That Add Value

I love to overcomplicate link building. I’ll start out trying to earn a few new links to a site and six hours later I have a 23,346 row Excel file open, 52 Ahrefs tabs open, three empty coffee cups and a half-written link prospecting formula jotted down on a post-it note. It’s like the SEO version of The Hangover.


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By Nathan T. Baker

March, 2015

How To Solve a Website Traffic Decline Like Sherlock

Sherlock Holmes doesn’t have a super power, but he does extraordinary things. His secret weapon is deductive reasoning. As a marketer, when you’re analyzing and reporting on website traffic, you’ll sometimes come across drops or dips you can’t explain. To explain a website traffic drop to a client, you’ll need to put on your detective hat. As you eliminate possibilities, what remains is a growing amount of certainty. Use this guide as a reference.


shopping cart painting
By Jon Henshaw

March, 2015

Tips for Getting E-commerce SEO Right

Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It’s essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven’s President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop’s article, part of their SEO Experts series.


reports that work
By Nathan T. Baker

February, 2015

3 Marketing Agency Reports That Impress Clients

At Raven we practically breathe reporting. Marketers use Raven to craft more than 70,000 reports every month, so we get a huge look at how marketing agencies across the world communicate with their clients. Our customer education team answers thousands of reporting questions. And our internal marketing team uses Raven to analyze and report on the success […]


content auditor temlpate
By Pam Neely

February, 2015

Improve Your Content’s Impact With This Content Audit Template

Here’s a common situation: You’re creating lots of content. You pour your heart and soul into creating stuff you think your audience will find extremely useful. So… how is that content working out for you? Content audits are a perfect way to help you understand what’s working—and what you can improve—to get the results you […]


abstract street scene
By Nicolette Beard

February, 2015

Embrace the New Reality of Link Building

It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments, it was clear that Google continues to be a lightening rod for the search industry. It’s easy to misinterpret […]


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