When Rank Brain was announced to the world in late 2015, it was confirmed to be one of the top 3 most important factors that determine page rank. Andrey Lipattsev, a Search Quality Senior Strategist at Google confirmed in a Q&A that backlinks were also in the top position. As most of you can guess, […]
We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our study analyzing on-page SEO issues. On-Page SEO is the code and words within your website that affect how well your pages rank in search results. Between early 2013 and mid-2015, marketers deployed Raven’s […]
So, it’s been over a year since Google announced they changed the way local results are produced, yet I keep seeing SEOs from all around the world asking the same question over and over again – “which methods are available to check local SERPS?” Perhaps this article will shed some light on the issue so […]
Ever wonder what a negative SEO attack looks like? Perhaps you’re seeing some strange new links, and wonder if you, in fact, are under attack? Over the past few years, I’ve seen a number of clients come under attack from negative SEO tactics…with varying results. Read on as we tear into a few of them […]
You’ve done your research. You performed the audits. But have you established a strategy for your content marketing? Search engine optimized content is one of the main drivers of organic growth for websites and its the key to generating tens of thousands of dollars in site traffic through the expert use of content. But, you’re […]
How do you choose your SEO Campaign strategy? Where do you begin? Which keywords should you choose? What happens if you choose the wrong keywords and your campaign gains 0 traction? Every search engine optimizer is flooded with a range of some doubt to a LOT of doubt as they begin each campaign. Its part […]
This article aims to help people optimize their current content and improve the quality of their content. Too often companies shell out money to create more and more content while failing to use what they already have. After decades of the “content is king” hype most businesses by now have some kind of content. I […]
Why do some articles garner tons of links, while others are basically ignored? It’s a question most serious content creators and SEO strategists ask themselves. While we know, directionally, that better content usually gets more links, the concept is nebulous. What the hell is 10x content? And actually, do we even know that 10x content […]
SERP tracking has been an integral part of just about every SEO marketing campaign for over a decade now. We’ve written previous articles that provide some keyword opportunities for SERP tracking but as we all know, the state of the SERPs changes all the time, and the way we track the SERP changes with it. […]
It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments, it was clear that Google continues to be a lightning rod for the search industry. It’s easy to misinterpret […]
