Why do some articles garner tons of links, while others are basically ignored? It’s a question most serious content creators and SEO strategists ask themselves. While we know, directionally, that better content usually gets more links, the concept is nebulous. What the hell is 10x content? And actually, do we even know that 10x content […]
SERP tracking has been an integral part of just about every SEO marketing campaign for over a decade now. We’ve written previous articles that provide some keyword opportunities for SERP tracking but as we all know, the state of the SERPs changes all the time, and the way we track the SERP changes with it. […]
While most SEO experts agree that content is an important part of SEO strategy, there seem to be varying definitions for what “great” means, and even mixed ideas about how important it actually is. Further, people can have very different strategies for writing “SEO-friendly” content. Some focus on users. Others focus on Google. Some have […]
What are twitter 👩🔬 SEO Experiments? 👩🔬 SEO experiments are small, straightforward weekly tests and/or aggregation of interesting data that aim to develop a deeper understanding of search engines (particularly Google). Occasionally (okay, most times) SEO experiments involve breaking best practices to simply understand what happens. This often inspires a greater appreciation for why best practices exists, […]
As a freelancer or solo consultant, one of the most stressful things you will deal with is billing and cash flow. After all, doing great work itself doesn’t pay the bills. And even if you are charging fantastic rates that should have you sleeping on Benjamins, you’re not going to be successful if you’re not […]
Product pages are some of the most valuable pages of your website as their performance has a direct impact on your company’s bottom line. They are also probably the hardest pages to build links to. So when you’re rebranding a product, you want to make sure you retain as much search equity as possible.
It was probably Rand Fishkin at Moz who has coined the term link magnets for linkable assets that earn links and engagement like no other. I finally appreciated the term and its meaning – especially in contrast to link bait. I continued to use the term but it wasn’t until Brian Dean of Backlinko explained it. […]
The SERPs have grown leaps and bounds over the past decade. Increased PPC presence, voice search, hyper-local targeting, and machine learning are just some of the trends of the SERP’s today, and Google continues to add more and more features that provide businesses with new opportunities to become visible. With all of these changes […]
Raven Tools is your all-in-one SEO and marketing reporting tool. We offer a ton of features, and it can take a little bit of time to understand what everything does. In this guide, we’ll break down each feature of the tool into manageable pieces so you will be able to navigate the tool with greater […]
Spoiler alert: yes, you can optimize for “zero results” but you have to abandon your legacy “search engine optimization” mindset to achieve that. What happens when there are no results left? You can’t rank anymore but you can make people ask Google for you your brand and your products when using a holistic popularization approach. […]
