Let’s say you have a website, or you’re simply interested in e-commerce and marketing. No matter what your situation is we’re going to suppose that you sell products, blog posts each week and create campaigns to make your customers happy. However, you follow the analytics and realize that something is going wrong with your website. […]
How do you explain your job to your grandmother, your dentist, or to a class of 8th graders on career day? That was the basic idea behind this past week’s #SEOChat a weekly tweetchat hosted by Alicia K. Anderson. Here’s the list of the SEOs from all over the world who gathered on Twitter to […]
Marketing Checklist Navigation Map: Your Revenue Model Distributors and Vendors Service Differentiation Cloud Skills Acquisition of Decision Makers Lead Magnets Content Strategy Content Topics Outreach As infrastructure migrates to the cloud, the modern cloud startup needs to differentiate itself from the pack with a clear unique selling proposition and a solid inbound marketing strategy. Use […]
So, you’re finally finished creating your new website? Getting ready to send it out in the world? To help you get through this daunting project here is ‘The Ultimate New Website Launch’ checklist. This list presumes that you have a basic understanding of coding and SEO. There are notes to point you in the right direction, […]
Marketing. Everyone knows they have to do it, but how? There are great stories about DIYers who started with nothing but an idea and built a business from Facebook up, but is that feasible for everyone? Hardly. A good marketing plan takes time, money, expertise, and sometimes the humility to say, “I can’t do this […]
Graphs can be fun, they can be colorful, and they can help you tell a story. Done properly, charts and graphs make it easy for your customers to visualize what you are trying to say. When reporting to clients, it’s important that you make the facts easy to understand. The text and any graphics you […]
Have your Black Friday or Cyber Monday sale all ready to go? In the midst of all the brainstorming, research, creating content, timing, and logistics… don’t forget about reporting. Make sure all your work translates into money. Of all the metrics you can collect during a sale, roughly measuring something like brand awareness can be straight forward. […]
Due to Google’s overwhelming popularity, it can seem like there are no real competitors to their products. However, sometimes it’s good to test the waters with other products to see if you like using them better. Don’t get us wrong — we love Google, but we also love choice. After a good bit of research, we think we’ve found the best Google product alternatives out there.
The hyped headlines churned out by media outlets haven’t been able to agree on what podcasting’s path to popularity has been. But one thing is completely clear: podcasting is definitely a big deal right now. Serial, which debuted last October and has been called podcasting’s first real hit, introduced many to the medium. New shows […]
School may be out for summer, but the professional online marketer never stops learning. With millions of websites (yes, millions!) hoping to grab your attention with the promise of teaching you about online marketing, it’s nearly impossible to separate the wheat from the chaff. Well, I’ve done the homework for you. I used my link […]
Good marketing, fun as it is, can be a time suck. Keywords don’t research themselves and links don’t magically pour in to every blog post. So when you come across a few time-saving ways to do more with less, you have to take advantage of it. Marketing automation, IFTTT, VAs and smart email management have […]
We’ve culled through dozens of marketing podcasts to find the best of the best. You will kickstart a marketing mindset when you absorb the wealth of information available from numerous industry luminaries.
How often do you hear someone making fun of their clients? It irks me. I don’t hear it every day, but I do hear it. Usually, it’s related to a client not understanding some technology. I’ll be the first to admit I’ve been guilty of earning a quick laugh at a client’s expense, but please call me […]
Last month, we looked at how to impress the heck out of a potential client by building a sexy marketing report. This month, we’re going to make sure there’s nothing boring about the updates your clients receive from you. In contrast to the information-heavy marketing proposal that is meant to win a potential client over […]
Sometimes a prospect’s website needs a lot of work and it’s obvious. So how do you break the news without being harsh? Some prospects know they are behind the times while others don’t. So tack is important until you understand what a prospect already knows about the performance of his website. The trick is to use […]
In a previous article mentioning Market Motive, I wrote that I’d be happy to write a review if granted access. Well, Market Motive took me up on that offer and gave me free access to their service for a full month. This was soon after they launched and the quality of their program has only […]
We recently landed a client who thanked us immediately after we closed the deal. Clients don’t usually thank us at this stage of the process; expressing thanks is a rare commodity in most businesses where people pay for a service. What surprised me was what she thanked us for. “Thanks for not confusing us with […]
Have you ever read an email that goes on forever that could have been one sentence? If the information you impart isn’t timely and actionable, then it’s just noise. The Internet has conditioned us to expect things quickly. The more we use Google for instant answers, the more impatient we become when information isn’t readily available. Our […]
Marketing proposal reports are meant to dazzle a client, persuade them to use your services, and make a lasting impression.
Few places on the Internet feel like you’re walking into a room where experts are ready with the answer to your exact question.