As a freelancer or solo consultant, one of the most stressful things you will deal with is billing and cash flow. After all, doing great work itself doesn’t pay the bills. And even if you are charging fantastic rates that should have you sleeping on Benjamins, you’re not going to be successful if you’re not […]
Product pages are some of the most valuable pages of your website as their performance has a direct impact on your company’s bottom line. They are also probably the hardest pages to build links to. So when you’re rebranding a product, you want to make sure you retain as much search equity as possible.
It was probably Rand Fishkin at Moz who has coined the term link magnets for linkable assets that earn links and engagement like no other. I finally appreciated the term and its meaning – especially in contrast to link bait. I continued to use the term but it wasn’t until Brian Dean of Backlinko explained it. […]
The SERPs have grown leaps and bounds over the past decade. Increased PPC presence, voice search, hyper-local targeting, and machine learning are just some of the trends of the SERP’s today, and Google continues to add more and more features that provide businesses with new opportunities to become visible. With all of these changes […]
So, you’re finally finished creating your new website? Getting ready to send it out in the world? To help you get through this daunting project here is ‘The Ultimate New Website Launch’ checklist. This list presumes that you have a basic understanding of coding and SEO. There are notes to point you in the right direction, […]
Raven Tools is an all-in-one marketing tool designed to provide you with all the knowledge you need to keep one step ahead of your competition. We capture all of your data in one place and allow you to integrate your campaigns with sites like Facebook, YouTube, Twitter, Google Analytics, Google Search Console, and more. We also facilitate measurements of the efforts of […]
Making More Sense While Making More Space We last updated our UI/UX in February and have been taking notes from our users on our default navigation layout thinking how it could be improved. We started by doing some A/B testing and proved through testing that our navigation had some more room for improvement. BTW: We […]
Connecting The Dots: Custom Conversions Added To Facebook Reports It’s been on a lot of tickets and feature requests for our Raven users, and we’re happy to announce that we now have Facebook Custom Conversion reporting options added to our Facebook Ad reports. Due to limitations on the API, the date range available for this […]
Spoiler alert: yes, you can optimize for “zero results” but you have to abandon your legacy “search engine optimization” mindset to achieve that. What happens when there are no results left? You can’t rank anymore but you can make people ask Google for you your brand and your products when using a holistic popularization approach. […]
With all of the notifications flying left and right about privacy notifications and “data retention” policies you might not have noticed that Google Analytics the alert that “Any user and event data that is older than your retention setting will be marked for permanent deletion, and will no longer be accessible in Google Analytics.” What? […]
