How do you explain your job to your grandmother, your dentist, or to a class of 8th graders on career day? That was the basic idea behind this past week’s #SEOChat a weekly tweetchat hosted by Alicia K. Anderson. Here’s the list of the SEOs from all over the world who gathered on Twitter to […]
Marketing Checklist Navigation Map: Your Revenue Model Distributors and Vendors Service Differentiation Cloud Skills Acquisition of Decision Makers Lead Magnets Content Strategy Content Topics Outreach As infrastructure migrates to the cloud, the modern cloud startup needs to differentiate itself from the pack with a clear unique selling proposition and a solid inbound marketing strategy. Use […]
Killer content ensures your articles will get shared, talked about, and in turn linked. The more links you generate, the higher your content gets ranked, and the more money you (or client) earns. Any piece of content you produce should help readers accomplish a specific goal. Imagine if your client was an employee recruiting firm. […]
Whether you are an experienced Twitter user or a newbie, Twitter chats are a useful feature many users are missing out on. These chats provide benefits to both individuals and companies, yet many either forget or simply don’t know about them. Perhaps this is because they are a bit tricky to understand, especially the first […]
Why do some articles garner tons of links, while others are basically ignored? It’s a question most serious content creators and SEO strategists ask themselves. While we know, directionally, that better content usually gets more links, the concept is nebulous. What the hell is 10x content? And actually, do we even know that 10x content […]
SERP tracking has been an integral part of just about every SEO marketing campaign for over a decade now. We’ve written previous articles that provide some keyword opportunities for SERP tracking but as we all know, the state of the SERPs changes all the time, and the way we track the SERP changes with it. […]
While most SEO experts agree that content is an important part of SEO strategy, there seem to be varying definitions for what “great” means, and even mixed ideas about how important it actually is. Further, people can have very different strategies for writing “SEO-friendly” content. Some focus on users. Others focus on Google. Some have […]
What are twitter 👩🔬 SEO Experiments? 👩🔬 SEO experiments are small, straightforward weekly tests and/or aggregation of interesting data that aim to develop a deeper understanding of search engines (particularly Google). Occasionally (okay, most times) SEO experiments involve breaking best practices to simply understand what happens. This often inspires a greater appreciation for why best practices exists, […]
Capybara SEO has been using Raven Tools for over 2 years, trusting in the software capabilities for reporting and auditing. The online tool is an important part of a full set of online tools that the company uses to streamline the work and effectively manage a group of around 15 collaborators, from office or home, […]
As a freelancer or solo consultant, one of the most stressful things you will deal with is billing and cash flow. After all, doing great work itself doesn’t pay the bills. And even if you are charging fantastic rates that should have you sleeping on Benjamins, you’re not going to be successful if you’re not […]
