If the evolution of search isn’t exciting, then I’m not sure what is! Remember when our resources for finding answers to questions were the library card catalog, encyclopedias, and the yellow pages? Sheesh. Thankfully, with the advent of the internet, options for finding answers to questions now include desktop search, mobile search, and voice search. […]
Not all content writing is created equal. In fact, there are several types of content that all have unique benefits for your brand presence. The better you understand how and when to use each content writing style, the better the ROI you’re going to get from your content. Why is that? “The Rule of 7”, […]
After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It’s as fun as data entry. But there’s a danger in this thinking. Done right, reporting isn’t just a mundane task. It’s an extremely powerful marketing strategy. Marketing […]
When Rank Brain was announced to the world in late 2015, it was confirmed to be one of the top 3 most important factors that determine page rank. Andrey Lipattsev, a Search Quality Senior Strategist at Google confirmed in a Q&A that backlinks were also in the top position. As most of you can guess, […]
We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our study analyzing on-page SEO issues. On-Page SEO is the code and words within your website that affect how well your pages rank in search results. Between early 2013 and mid-2015, marketers deployed Raven’s […]
So, it’s been over a year since Google announced they changed the way local results are produced, yet I keep seeing SEOs from all around the world asking the same question over and over again – “which methods are available to check local SERPS?” Perhaps this article will shed some light on the issue so […]
Let’s say you have a website, or you’re simply interested in e-commerce and marketing. No matter what your situation is we’re going to suppose that you sell products, blog posts each week and create campaigns to make your customers happy. However, you follow the analytics and realize that something is going wrong with your website. […]
After you’ve worked hard ideating, researching, content writing, and designing your content marketing campaign, the next logical step is to promote your work and get your piece of content in front of your target audience. The time spent strategizing and creating your content should be equally matched when executing your digital PR strategy. Before you […]
Update 10/28/2018: The API for Google Search Console that powers our Search Analytics tools has been updated to include up to 16 months worth of data! This change has now filtered through our API protocol and you can access that same range of data within Raven too! It’s never easy to stay on top of […]
Data-driven content is one of the most effective forms of earning links. The reasons are simple: There is no shortage of interesting insights to find It’s tough to copy – nobody cares about the second person to come up with an insight Writing a 2,000 word article and begging for links ain’t what it used […]
Ever wonder what a negative SEO attack looks like? Perhaps you’re seeing some strange new links, and wonder if you, in fact, are under attack? Over the past few years, I’ve seen a number of clients come under attack from negative SEO tactics…with varying results. Read on as we tear into a few of them […]
You’ve done your research. You performed the audits. But have you established a strategy for your content marketing? Search engine optimized content is one of the main drivers of organic growth for websites and its the key to generating tens of thousands of dollars in site traffic through the expert use of content. But, you’re […]
How do you choose your SEO Campaign strategy? Where do you begin? Which keywords should you choose? What happens if you choose the wrong keywords and your campaign gains 0 traction? Every search engine optimizer is flooded with a range of some doubt to a LOT of doubt as they begin each campaign. Its part […]
This article aims to help people optimize their current content and improve the quality of their content. Too often companies shell out money to create more and more content while failing to use what they already have. After decades of the “content is king” hype most businesses by now have some kind of content. I […]
How do you explain your job to your grandmother, your dentist, or to a class of 8th graders on career day? That was the basic idea behind this past week’s #SEOChat a weekly tweetchat hosted by Alicia K. Anderson. Here’s the list of the SEOs from all over the world who gathered on Twitter to […]
Marketing Checklist Navigation Map: Your Revenue Model Distributors and Vendors Service Differentiation Cloud Skills Acquisition of Decision Makers Lead Magnets Content Strategy Content Topics Outreach As infrastructure migrates to the cloud, the modern cloud startup needs to differentiate itself from the pack with a clear unique selling proposition and a solid inbound marketing strategy. Use […]
Killer content ensures your articles will get shared, talked about, and in turn linked. The more links you generate, the higher your content gets ranked, and the more money you (or client) earns. Any piece of content you produce should help readers accomplish a specific goal. Imagine if your client was an employee recruiting firm. […]
Whether you are an experienced Twitter user or a newbie, Twitter chats are a useful feature many users are missing out on. These chats provide benefits to both individuals and companies, yet many either forget or simply don’t know about them. Perhaps this is because they are a bit tricky to understand, especially the first […]
Why do some articles garner tons of links, while others are basically ignored? It’s a question most serious content creators and SEO strategists ask themselves. While we know, directionally, that better content usually gets more links, the concept is nebulous. What the hell is 10x content? And actually, do we even know that 10x content […]
SERP tracking has been an integral part of just about every SEO marketing campaign for over a decade now. We’ve written previous articles that provide some keyword opportunities for SERP tracking but as we all know, the state of the SERPs changes all the time, and the way we track the SERP changes with it. […]
