The past several months we’ve asked our customers a lot of questions (perhaps you were one of them). We also studied which features they use the most, and took note of the ones they use the least. After we crunched and analyzed all of the data, the results showed us a clear path for changes […]
AMP We’ve turned the Web into a UX mess. Our sites are slow and they’re loaded with crappy ads that are desperate to get our attention. Google finally took notice and now they’re punishing us for it. That punishment has come in the form of Accelerated Mobile Pages, aka AMP. AMP requires webmasters to make […]
Intellitonic’s 3 principal members had extensive experience with marketing reporting tools when they formed in 2016. That experience led them straight to Raven Tools for even their earliest reports where they brought together marketing data from many different sources with insightful annotations and ideas for continuous improvements. They found that Raven Tools could provide their […]
Majestic recently updated their algorithm to display 301 redirects for referring domains. Raven has also updated the Backlink Explorer to support displaying this new data. To view it, check the table display options for Indirect Target URL and Indirect Target Type. The table results will then display the new data columns. I wanted to learn more […]
I’m currently working with the TapClicks marketing team to create the Ultimate Content Marketing Guide. It’s an ambitious project and we just published the first section on Social Media. One of the objectives of the project is to repurpose the longform content into different mediums and formats. For example, we plan to create presentations, videos […]
Two Wheels Marketing has used Raven Tools since 2010 through a couple version of the Raven reports, changes in available metrics, and also through their own internal changes in focus. Company Two Wheels Marketing is a boutique digital marketing agency based in Columbus, Ohio. They focus primarily on SEO, PPC, and social media marketing for […]
I’m happy to announce that you can now report on Campaign, Ad Set, and Ad-level data for all of your Facebook Ads campaigns within Raven. Campaign: This is the level of data you could see previously in Raven Tools. Because we’ve added other levels of metrics, the Campaign view is now on its own tab. […]
Using heading tags in your on-site content is a part of SEO best practices, but sometimes we forget how they affect on-page SEO. Heading tags are the <h1> or <h2> markup around titles and subtitles found in the source code of your content. Heading tags clarify the content hierarchy and help readers make quick decisions […]
If you’re planning to do a link building campaign, you should perform a technical SEO site audit first. Doing so will ensure that there aren’t any serious issues with indexation, crawlability or link structure. In fact, there are 5 key areas you should focus on. Highlight technical issues Establish baseline metrics Analyze your backlink profile […]
To most people outside of the digital marketing industry, web design is still mostly a mystery. To further muddy the waters, many people think web design is subjective, and that as long as the client likes it, then it must be good. Even though that’s false for a myriad of reasons, which we won’t cover […]