If your goal is to drive more traffic to your website, you want to be sure that your SEO efforts are paying off. While there are many ways to track traffic, conversions, and the like, tracking your rankings for your focus keywords is a great way to see how your website measures up to […]
The doctor is in and it’s time for a checkup. An SEO checkup, that is. No matter how well optimized your website is, there’s still likely to be some issues that need to be addressed. These can include technical SEO issues, slow page speed, duplicate content, broken links, or anything else that […]
Your website is one of your business’s most important assets. It showcases what you do and what you believe in, it brings in new customers who may have never found you otherwise, and it helps your business grow 24/7. Jump straight to: How to Audit a Website with Raven Tools But if your website has […]
We all want links. You want them, and your clients definitely want them. They make our websites more visible by helping them climb up the SERPS, and ideally, send qualified traffic. Unfortunately, link building is hard as hell. There are no two ways about. But alas, we have to have them, our livelihood depends on […]
You work hard to produce great content, but does your content work hard for your business in return? The only way to know for sure is to track the relevant metrics. By focusing on the numbers, you’ll get a good idea where your content shines and where you might need to tweak your strategy for […]
We have had a little over 1500 Raven users respond to our survey about a potential new (old?) feature; SERP Tracking. We wanted to share the results with everyone because the people have spoken, and Raven listened. We’ve included 7 Survey Questions Should Raven Bring Serp Rank Tracking Back? How many keywords would you track per […]
Being able to transform your client’s business can seem like magic. “One man’s magic is another man’s engineering” – Robert Heinlein Why You Should Change Your Keyword Research Focus From Volume To Revenue The truth is that when you’re keyword volume data and ranking data, regardless of whether it comes from search console or a […]
One of the greatest benefits of SEO is the residual, targeted traffic to your website through search engines. But if you don’t yet understand the beauty of backlinks, you’re missing a huge opportunity. Not only do backlinks help you rank, but you can start using them to get traffic before you even hit the […]
The journey to SEO varies from person to person. Some were lawyers, others owned a business, but for me, my specific journey began with web development. I think a web developer foundation of knowledge is extremely helpful for SEO, and its helped me establish my 4 pillar SEO methodology. Before I get into that, I’ll […]
If the evolution of search isn’t exciting, then I’m not sure what is! Remember when our resources for finding answers to questions were the library card catalog, encyclopedias, and the yellow pages? Sheesh. Thankfully, with the advent of the internet, options for finding answers to questions now include desktop search, mobile search, and voice search. […]
Not all content writing is created equal. In fact, there are several types of content that all have unique benefits for your brand presence. The better you understand how and when to use each content writing style, the better the ROI you’re going to get from your content. Why is that? “The Rule of 7”, […]
After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It’s as fun as data entry. But there’s a danger in this thinking. Done right, reporting isn’t just a mundane task. It’s an extremely powerful marketing strategy. Marketing […]
When Rank Brain was announced to the world in late 2015, it was confirmed to be one of the top 3 most important factors that determine page rank. Andrey Lipattsev, a Search Quality Senior Strategist at Google confirmed in a Q&A that backlinks were also in the top position. As most of you can guess, […]
We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our study analyzing on-page SEO issues. On-Page SEO is the code and words within your website that affect how well your pages rank in search results. Between early 2013 and mid-2015, marketers deployed Raven’s […]
So, it’s been over a year since Google announced they changed the way local results are produced, yet I keep seeing SEOs from all around the world asking the same question over and over again – “which methods are available to check local SERPS?” Perhaps this article will shed some light on the issue so […]
Let’s say you have a website, or you’re simply interested in e-commerce and marketing. No matter what your situation is we’re going to suppose that you sell products, blog posts each week and create campaigns to make your customers happy. However, you follow the analytics and realize that something is going wrong with your website. […]
After you’ve worked hard ideating, researching, content writing, and designing your content marketing campaign, the next logical step is to promote your work and get your piece of content in front of your target audience. The time spent strategizing and creating your content should be equally matched when executing your digital PR strategy. Before you […]
Update 10/28/2018: The API for Google Search Console that powers our Search Analytics tools has been updated to include up to 16 months worth of data! This change has now filtered through our API protocol and you can access that same range of data within Raven too! It’s never easy to stay on top of […]
Data-driven content is one of the most effective forms of earning links. The reasons are simple: There is no shortage of interesting insights to find It’s tough to copy – nobody cares about the second person to come up with an insight Writing a 2,000 word article and begging for links ain’t what it used […]
Ever wonder what a negative SEO attack looks like? Perhaps you’re seeing some strange new links, and wonder if you, in fact, are under attack? Over the past few years, I’ve seen a number of clients come under attack from negative SEO tactics…with varying results. Read on as we tear into a few of them […]
