The SERPs have grown leaps and bounds over the past decade. Increased PPC presence, voice search, hyper-local targeting, and machine learning are just some of the trends of the SERP’s today, and Google continues to add more and more features that provide businesses with new opportunities to become visible. With all of these changes […]
So, you’re finally finished creating your new website? Getting ready to send it out in the world? To help you get through this daunting project here is ‘The Ultimate New Website Launch’ checklist. This list presumes that you have a basic understanding of coding and SEO. There are notes to point you in the right direction, […]
Raven Tools is an all-in-one marketing tool designed to provide you with all the knowledge you need to keep one step ahead of your competition. We capture all of your data in one place and allow you to integrate your campaigns with sites like Facebook, YouTube, Twitter, Google Analytics, Google Search Console, and more. We also facilitate measurements of the efforts of […]
Making More Sense While Making More Space We last updated our UI/UX in February and have been taking notes from our users on our default navigation layout thinking how it could be improved. We started by doing some A/B testing and proved through testing that our navigation had some more room for improvement. BTW: We […]
Connecting The Dots: Custom Conversions Added To Facebook Reports It’s been on a lot of tickets and feature requests for our Raven users, and we’re happy to announce that we now have Facebook Custom Conversion reporting options added to our Facebook Ad reports. Due to limitations on the API, the date range available for this […]
Spoiler alert: yes, you can optimize for “zero results” but you have to abandon your legacy “search engine optimization” mindset to achieve that. What happens when there are no results left? You can’t rank anymore but you can make people ask Google for you your brand and your products when using a holistic popularization approach. […]
With all of the notifications flying left and right about privacy notifications and “data retention” policies you might not have noticed that Google Analytics the alert that “Any user and event data that is older than your retention setting will be marked for permanent deletion, and will no longer be accessible in Google Analytics.” What? […]
Links and content. We know these are the two driving factors behind search rankings and visibility. There have been numerous studies on the subject, and a Google employee even flat out said this is the case. Because of the importance of content and links, most site owners focus the majority of their optimization efforts on […]
Have you ever made something that worked well, but afterwards you knew it could be made even better? That was the situation we were in with the Site Auditor. Aside from our Report Builder, the Site Auditor has been the most popular tool in our Marketing Platform, and we wanted to make it better – […]
By now you’ve probably seen the statistics: the Web is full of advice to create long-form content. Long form content seemingly performs better in search and on social media according to correlation studies. On the other hand you could publish 10 short posts in the same time you write one huge essay. Also sometimes a […]
