Links and content. We know these are the two driving factors behind search rankings and visibility. There have been numerous studies on the subject, and a Google employee even flat out said this is the case. Because of the importance of content and links, most site owners focus the majority of their optimization efforts on […]
Have you ever made something that worked well, but afterwards you knew it could be made even better? That was the situation we were in with the Site Auditor. Aside from our Report Builder, the Site Auditor has been the most popular tool in our Marketing Platform, and we wanted to make it better – […]
By now you’ve probably seen the statistics: the Web is full of advice to create long-form content. Long form content seemingly performs better in search and on social media according to correlation studies. On the other hand you could publish 10 short posts in the same time you write one huge essay. Also sometimes a […]
As link building evolves, it seems like it’s more and more about relationships. Getting access to a new audience is just as important as links and rankings, and relationships are what open the door for you to meet that potential new and qualified fan base. Gah! If you are automating your link outreach, you’re doing […]
Alice: How long is forever? White Rabbit: Sometimes, just one second. — Lewis Carroll, Alice’s Adventures in Wonderland (and anyone who has ever waited more than one second for a page to load ಥ_ಥ) As an SEO, chances are you’re going to come across web performance initiatives (after all Google did call speed out as […]
“I didn’t know Raven Tools could do that!” While we’re hard at work on making SEO easier for freelancers, agencies and in-house marketers with some new data sources and improved tools I thought it’d be useful to help surface the most useful tools and capabilities within our marketing platform that may surprise even long term […]
So, you’re finally finished creating your new website? Getting ready to send it out in the world? To help you get through this daunting project here is ‘The Ultimate New Website Launch’ checklist. This list presumes that you have a basic understanding of coding and SEO. There are notes to point you in the right direction, […]
The past several months we’ve asked our customers a lot of questions (perhaps you were one of them). We also studied which features they use the most, and took note of the ones they use the least. After we crunched and analyzed all of the data, the results showed us a clear path for changes […]
AMP We’ve turned the Web into a UX mess. Our sites are slow and they’re loaded with crappy ads that are desperate to get our attention. Google finally took notice and now they’re punishing us for it. That punishment has come in the form of Accelerated Mobile Pages, aka AMP. AMP requires webmasters to make […]
Intellitonic’s 3 principal members had extensive experience with marketing reporting tools when they formed in 2016. That experience led them straight to Raven Tools for even their earliest reports where they brought together marketing data from many different sources with insightful annotations and ideas for continuous improvements. They found that Raven Tools could provide their […]
