The Raven Blog

minimalist marketing reports
By Nathan T. Baker

July, 2016

How to Create a Minimalist Marketing Report

How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? If you and your client have a different definition of what success looks like, you’ll both see very different things in that same report. Take the time to make sure your reporting is powerful […]


Getting Started With Affiliate Links
By Kate Dore

June, 2016

Things To Know Before Adding Affiliate Links To Your Website

Most of us don’t start blogging with the goal of making money. It’s a chance to share your expertise, sharpen your skills, or build authority within your niche. But the hours of writing, editing, promotion, and website maintenance add up quickly. It’s normal to start wondering if it’s possible to cover your costs or even […]


Raven Bing Ads Arrives in Raven Reports
By Nathan T. Baker

June, 2016

Bing Ads Arrives in Raven Reports

Bing Ads is a Big Deal Advertising on Bing Ads is sometimes an afterthought because of the massive reach of Google AdWords. But Google’s dominance in the U.S. search network is increasingly being challenged by Bing. Bing claims to reach a U.S. search audience of 31 percent for all search powered by Bing (Microsoft sites, Yahoo sites, […]


video series on launching new product
By Tamara Scott

June, 2016

Video Series: The Ups and Downs of Building an SEO Product from Scratch

You may have noticed we’re launching a completely new product. Over the last several months Raven co-founder Jon Henshaw has been pointing the camera at our process. Here’s the story of launching our free, standalone Site Auditor tool product from scratch. Product Launch 1. Introduction 2. Why? 3. Software Engineer Status Update 4. Picking the Best Technology […]


New Raven Tools Features
By Nathan T. Baker

May, 2016

What’s New in Raven? Well Another Whole Product For One

We’ve had several busy months at Raven headquarters. The fact that this is our first changelog update, and we now have two separate products, may give you a sense of the amount of work that is being done behind the scenes. First, let me explain this new product. Standalone Site Auditor 1. We built a new standalone […]


Nate Video
By Nathan T. Baker

May, 2016

Reporting is Content Marketing: From Data Dump to Engaged Clients

After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It’s as fun as data entry. But there’s a danger in this thinking. Done right, reporting isn’t just a mundane task. It’s an extremely powerful marketing strategy. Reporting […]


what is dark social
By Kate Dore

April, 2016

Dark Social: Report on the Social Traffic Hiding from Google Analytics

The first time I heard the term “dark social,” I immediately envisioned some wizard sitting cross-legged in a tapestry cloaked bedroom, surrounded by slow-burning candles, a cloud of incense smoke, with different sized crystals. It turns out dark social has nothing to do with magic, but it can cause a real headache for social media […]


marketing: freelance. agency, or DIY
By Tamara Scott

March, 2016

Marketing: Hire a Freelancer, an Agency, or Do It Yourself?

Marketing. Everyone knows they have to do it, but how? There are great stories about DIYers who started with nothing but an idea and built a business from Facebook up, but is that feasible for everyone? Hardly. A good marketing plan takes time, money, expertise, and sometimes the humility to say, “I can’t do this […]


pie chart joke
By Steve Medeiros

February, 2016

How NOT to Use Pie, Bar, and Line Charts in Marketing

Graphs can be fun, they can be colorful, and they can help you tell a story. Done properly, charts and graphs make it easy for your customers to visualize what you are trying to say. When reporting to clients, it’s important that you make the facts easy to understand. The text and any graphics you […]


email
By Kate Dore

February, 2016

Why and How to Collect Emails Using Your Website

As a small business owner, you’ve probably got a lot on your plate. And it’s not always easy to know where your time is best spent. This is especially true when it comes to marketing. With limited hours and endless options, it’s normal to feel overwhelmed. It’s not easy to find your best return on […]


email plane
email plane

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