Remember the days when only die-hard nerds could get something online? Luckily they are long gone! First, third-party sites simplified online content publishing – but at the expense of your content, freedom and privacy. Now is the time to publish with ease on your own terms (as long as those terms don’t include a protection […]
Selling products and services online isn’t always an easy business. Not to mention that client SEO can be an absolute headache. ‘Hey, Andrew – I want to rank for this and this in the next 2 months.’ In my head – well, that keyword has a keyword difficulty of 70 and your site has little […]
Getting to the top of Page 1 on Google: Every business wants to be there, but few of them make it. While getting to the very top of the search engine results for every possible keyword is an unrealistic expectation, it is reasonable to set a goal of ranking higher on Google than you do […]
Congratulations on your journey to learning SEO! SEO is fun and rewarding, but it can be a huge challenge. There is a giant skill gap in this industry. There are people that picked up a book yesterday about SEO that know nothing, and SEO’s that are doctors that do patent research on Google’s algorithm for […]
Traffic is the lifeblood of a website. Without traffic, a company isn’t getting new visitors, which means the website is definitely not gaining any new customers. Without traffic, your business situation is stable at best and shrinking at worst. Sometimes, increasing traffic to your website can seem elusive. You try and try, making small and […]
There have been a lot of changes in SEO over the past year alone, and we’re sure that 2019 has even more in store. However, there are pillars of SEO that remain as strong and significant as ever, such as backlinking, website speed, and quality content. Advanced SEO might feel complicated, but it really all […]
In the SEO world, there are two types of keywords: short-tail and long-tail. When most people think of keywords for their websites, their minds immediately conjure up short-tail keywords. After all, people searching for “car repair,” “garage doors,” or “shoes” will be looking for your business, right? Not exactly. While short-tail keywords […]
Normally when I use the words, “Ultimate Guide”, I’m being a little hyperbolic. I promise you, this guide is the result of hundreds of hours of participating in business forums and interacting in the marketing community. All advice is exclusively provided by professionals that are absolutely killing it in their field. Just so I’m transparent […]
No one likes a slow loading website. We want content as fast we can get it. If you’re anything like me, when you do a search in Google and the website takes forever to load, you hit the back button and find another result. Google sees and understands this behavior. If your site is slow […]
Reading “how-to” blog posts and guides on SEO (even like our own SEO Basics Guide) can be intimidating as a small business owner. They all talk about spending hours learning about and tweaking your SEO, creating big pieces of viral content, and drawing in tens of thousands of clicks per month. “I’ll never […]
Search engine optimization is a fairly young field, having been started in the early 90s along with the rise of the first search engines themselves. While twenty-five years sounds like aeons in the infamously dynamic web industry, it’s only in the last 10 or 15 years that the innovation of SEO has truly made it […]
Search engine optimization. Everyone talks about it, but what does it really mean? Are all search engine optimizers marketers equal? Do they all share the same strategies while differing on successful execution? In a way, SEO is unique from most industries. The entire industry is built around a secret, and that secret is a giant […]
As a marketer, you know that data is essential to measuring the effectiveness of your efforts. If you can’t show your clients that “doing SEO” on their websites is positively impacting their business, you lose their support and the money they’re paying you. Many agencies provide routine SEO reports to their clients, showing […]
The number of people connected to the web is always growing. To boot, the search engine landscape is constantly changing. With new websites and more consumers sprouting up every day, it’s important for you to keep up with the trend. You need to know how to dominate the search engines. Part of that is […]
Retargeting, also known as remarketing, is an advertiser tactic that delivers ads to users based on their previous interaction with the company. It allows the advertiser to deliver the right ad to the right person at the right time, greatly increasing conversion rates when compared to regular ads. The last few years have seen an […]
Working as an SEO consultant can be tough job, as it’s especially reliant on the ever-changing internet landscape. In this way, it bears a striking resemblance to careers based in the Computer Science realm of the 80s and 90s which required constant learning and relearning as the technology exploded into relevancy. Search engine optimization is […]
Thinking back to grade school, you may have fond or not-so-fond memories of getting your report card. If you were a straight “A” student, this was likely a moment of pride. But if you struggled through your schoolwork, you may have been the one to hide your report cards from your parents, or even lit […]
If you want to dominate the search engines, you’re going to have to get really good at link building. Consider each link back to your site a professional endorsement for Google to take into account when determining your rank. In that case, Google’s logic here is simple: with so many of your competitors getting quality […]
If your goal is to drive more traffic to your website, you want to be sure that your SEO efforts are paying off. While there are many ways to track traffic, conversions, and the like, tracking your rankings for your focus keywords is a great way to see how your website measures up to […]
The doctor is in and it’s time for a checkup. An SEO checkup, that is. No matter how well optimized your website is, there’s still likely to be some issues that need to be addressed. These can include technical SEO issues, slow page speed, duplicate content, broken links, or anything else that could be preventing […]
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