If you’re planning to do a link building campaign, you should perform a technical SEO site audit first. Doing so will ensure that there aren’t any serious issues with indexation, crawlability or link structure. In fact, there are 5 key areas you should focus on. Highlight technical issues Establish baseline metrics Analyze your backlink profile […]
To most people outside of the digital marketing industry, web design is still mostly a mystery. To further muddy the waters, many people think web design is subjective, and that as long as the client likes it, then it must be good. Even though that’s false for a myriad of reasons, which we won’t cover […]
Google really wants Webmasters and SEOs to make their sites secure and faster. There’s just one problem…it’s not easy to do. Adding an SSL certificate is still expensive and difficult to install. While speeding up a site can be even more complicated and usually requires a lot of coding changes. In my pursuit to solve […]
If you’re not familiar with Google Analytics (GA) referral spam, it’s because you’ve never looked closely at your GA results. Referral spam has been notorious for several years and it’s a constant frustration for marketers who have to provide analytics reports to their clients. Even more frustrating is Google’s lack of action to prevent it. […]
One of the most frustrating experiences a person can have on their phone is filling out a form. That’s because most web developers and designers don’t optimize their forms for mobile users. It ends up that optimizing forms for mobile users is quite simple. All it takes is changing the data type for the input […]
Company blogs get used for a variety of purposes that are well beyond the purview of helpful, high quality content. They’re used for product updates, conferences and events, new hires, contests, webinars and much more. Here’s a good example of the kind of post I’m talking about. Those type of posts are typically thin on […]
At Raven our team loves using Slack. We know many other companies love using it too, which is why we added support for it in Site Auditor. When you add it to a channel on your Slack team, you’ll get alerts whenever a new site analysis is complete. How to setup Site Auditor Alerts in […]
The AMP plugin for WordPress makes it incredibly easy to support AMP pages on your blog. However, there’s a common structured data validation error for AMP that many blogs experience. That error is “A value for the logo field is required.” This can be fixed by adding a Site Icon in the Site Identity settings […]
Have you ever made something that worked well, but afterwards you knew it could be made even better? That was the situation we were in with the Site Auditor. Aside from our Report Builder, the Site Auditor has been the most popular tool in our Marketing Platform, and we wanted to make it better – […]
How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? If you and your client have a different definition of what success looks like, you’ll both see very different things in that same report. Take the time to make sure your reporting is powerful […]