Search engine optimization is a fairly young field, having been started in the early 90s along with the rise of the first search engines themselves. While twenty-five years sounds like aeons in the infamously dynamic web industry, it’s only in the last 10 or 15 years that the innovation of SEO has truly made it […]
Search engine optimization. Everyone talks about it, but what does it really mean? Are all search engine optimizers marketers equal? Do they all share the same strategies while differing on successful execution? In a way, SEO is unique from most industries. The entire industry is built around a secret, and that secret is a giant […]
As a marketer, you know that data is essential to measuring the effectiveness of your efforts. If you can’t show your clients that “doing SEO” on their websites is positively impacting their business, you lose their support and the money they’re paying you. Many agencies provide routine SEO reports to their clients, showing […]
The number of people connected to the web is always growing. To boot, the search engine landscape is constantly changing. With new websites and more consumers sprouting up every day, it’s important for you to keep up with the trend. You need to know how to dominate the search engines. Part of that is […]
Retargeting, also known as remarketing, is an advertiser tactic that delivers ads to users based on their previous interaction with the company. It allows the advertiser to deliver the right ad to the right person at the right time, greatly increasing conversion rates when compared to regular ads. The last few years have seen an […]
Working as an SEO consultant can be tough job, as it’s especially reliant on the ever-changing internet landscape. In this way, it bears a striking resemblance to careers based in the Computer Science realm of the 80s and 90s which required constant learning and relearning as the technology exploded into relevancy. Search engine optimization is […]
Thinking back to grade school, you may have fond or not-so-fond memories of getting your report card. If you were a straight “A” student, this was likely a moment of pride. But if you struggled through your schoolwork, you may have been the one to hide your report cards from your parents, or even lit […]
If you want to dominate the search engines, you’re going to have to get really good at link building. Consider each link back to your site a professional endorsement for Google to take into account when determining your rank. In that case, Google’s logic here is simple: with so many of your competitors getting quality […]
If your goal is to drive more traffic to your website, you want to be sure that your SEO efforts are paying off. While there are many ways to track traffic, conversions, and the like, tracking your rankings for your focus keywords is a great way to see how your website measures up to […]
The doctor is in and it’s time for a checkup. An SEO checkup, that is. No matter how well optimized your website is, there’s still likely to be some issues that need to be addressed. These can include technical SEO issues, slow page speed, duplicate content, broken links, or anything else that […]
Your website is one of your business’s most important assets. It showcases what you do and what you believe in, it brings in new customers who may have never found you otherwise, and it helps your business grow 24/7. Jump straight to: How to Audit a Website with Raven Tools But if your website has […]
We all want links. You want them, and your clients definitely want them. They make our websites more visible by helping them climb up the SERPS, and ideally, send qualified traffic. Unfortunately, link building is hard as hell. There are no two ways about. But alas, we have to have them, our livelihood depends on […]
You work hard to produce great content, but does your content work hard for your business in return? The only way to know for sure is to track the relevant metrics. By focusing on the numbers, you’ll get a good idea where your content shines and where you might need to tweak your strategy for […]
We have had a little over 1500 Raven users respond to our survey about a potential new (old?) feature; SERP Tracking. We wanted to share the results with everyone because the people have spoken, and Raven listened. We’ve included 7 Survey Questions Should Raven Bring Serp Rank Tracking Back? How many keywords would you track per […]
Being able to transform your client’s business can seem like magic. “One man’s magic is another man’s engineering” – Robert Heinlein Why You Should Change Your Keyword Research Focus From Volume To Revenue The truth is that when you’re keyword volume data and ranking data, regardless of whether it comes from search console or a […]
One of the greatest benefits of SEO is the residual, targeted traffic to your website through search engines. But if you don’t yet understand the beauty of backlinks, you’re missing a huge opportunity. Not only do backlinks help you rank, but you can start using them to get traffic before you even hit […]
The journey to SEO varies from person to person. Some were lawyers, others owned a business, but for me, my specific journey began with web development. I think a web developer foundation of knowledge is extremely helpful for SEO, and its helped me establish my 4 pillar SEO methodology. Before I get into that, I’ll […]
If the evolution of search isn’t exciting, then I’m not sure what is! Remember when our resources for finding answers to questions were the library card catalog, encyclopedias, and the yellow pages? Sheesh. Thankfully, with the advent of the internet, options for finding answers to questions now include desktop search, mobile search, and voice search. […]
Not all content writing is created equal. In fact, there are several types of content that all have unique benefits for your brand presence. The better you understand how and when to use each content writing style, the better the ROI you’re going to get from your content. Why is that? “The Rule of 7”, […]
After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It’s as fun as data entry. But there’s a danger in this thinking. Done right, reporting isn’t just a mundane task. It’s an extremely powerful marketing strategy. Marketing […]
