Not all content writing is created equal. In fact, there are several types of content that all have unique benefits for your brand presence. The better you understand how and when to use each content writing style, the better the ROI you’re going to get from your content. Why is that? “The Rule of 7”, […]
After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It’s as fun as data entry. But there’s a danger in this thinking. Done right, reporting isn’t just a mundane task. It’s an extremely powerful marketing strategy. Reporting […]
When Rank Brain was announced to the world in late 2015, it was confirmed to be one of the top 3 most important factors that determine page rank. Andrey Lipattsev, a Search Quality Senior Strategist at Google confirmed in a Q&A that backlinks were also in the top position. As most of you can guess, […]
We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our study analyzing on-page SEO issues. On-Page SEO is the code and words within your website that affect how well your pages rank in search results. Between early 2013 and mid-2015, marketers deployed Raven’s […]
So, it’s been over a year since Google announced they changed the way local results are produced, yet I keep seeing SEOs from all around the world asking the same question over and over again – “which methods are available to check local SERPS?” Perhaps this article will shed some light on the issue so […]
Let’s say you have a website, or you’re simply interested in e-commerce and marketing. No matter what your situation is we’re going to suppose that you sell products, blog posts each week and create campaigns to make your customers happy. However, you follow the analytics and realize that something is going wrong with your website. […]
After you’ve worked hard ideating, researching, content writing, and designing your content marketing campaign, the next logical step is to promote your work and get your piece of content in front of your target audience. The time spent strategizing and creating your content should be equally matched when executing your digital PR strategy. Before you […]
Update 10/28/2018: The API for Google Search Console that powers our Search Analytics tools has been updated to include up to 16 months worth of data! This change has now filtered through our API protocol and you can access that same range of data within Raven too! It’s never easy to stay on top of […]
Data-driven content is one of the most effective forms of earning links. The reasons are simple: There is no shortage of interesting insights to find It’s tough to copy – nobody cares about the second person to come up with an insight Writing a 2,000 word article and begging for links ain’t what it used […]
Ever wonder what a negative SEO attack looks like? Perhaps you’re seeing some strange new links, and wonder if you, in fact, are under attack? Over the past few years, I’ve seen a number of clients come under attack from negative SEO tactics…with varying results. Read on as we tear into a few of them […]
