The Raven Blog

what is dark social
By Kate Dore

April, 2016

Dark Social: Report on the Social Traffic Hiding from Google Analytics

The first time I heard the term “dark social,” I immediately envisioned some wizard sitting cross-legged in a tapestry cloaked bedroom, surrounded by slow-burning candles, a cloud of incense smoke, with different sized crystals. It turns out dark social has nothing to do with magic, but it can cause a real headache for social media […]


marketing: freelance. agency, or DIY
By Tamara Scott

March, 2016

Marketing: Hire a Freelancer, an Agency, or Do It Yourself?

Marketing. Everyone knows they have to do it, but how? There are great stories about DIYers who started with nothing but an idea and built a business from Facebook up, but is that feasible for everyone? Hardly. A good marketing plan takes time, money, expertise, and sometimes the humility to say, “I can’t do this […]


pie chart joke
By Steve Medeiros

February, 2016

How NOT to Use Pie, Bar, and Line Charts in Marketing

Graphs can be fun, they can be colorful, and they can help you tell a story. Done properly, charts and graphs make it easy for your customers to visualize what you are trying to say. When reporting to clients, it’s important that you make the facts easy to understand. The text and any graphics you […]


email
By Kate Dore

February, 2016

Why and How to Collect Emails Using Your Website

As a small business owner, you’ve probably got a lot on your plate. And it’s not always easy to know where your time is best spent. This is especially true when it comes to marketing. With limited hours and endless options, it’s normal to feel overwhelmed. It’s not easy to find your best return on […]


AuthorityLabs Reporting in Raven
By Nathan T. Baker

February, 2016

Import AuthorityLabs Rankings into Raven Reports

This year we’re putting the Lean Startup approach into full effect and it will be on full display when we launch our new standalone Site Auditor in a couple of months. However, it can also be seen now through updates we’ve been making to the current suite. For example, in the past few months we’ve released […]


Most common SEO issues
By Nathan T. Baker

December, 2015

The 5 Most Common On-Page SEO Issues and How to Fix Them

We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our 2015 study analyzing on-page SEO issues. On-Page SEO is the code and words within your website that affect how well your pages rank in search results. Between early 2013 and mid-2015, marketers deployed Raven’s Site Auditor tool to check and […]


search analytics reports
By Kate Dore

December, 2015

Google Search Analytics Reporting Tool Now Available in Raven

It’s never easy to stay on top of Google’s algorithm changes. Luckily, Google Search Console (AKA Webmaster Tools) gives us a look at how they see our sites. As marketers, we need to see how users are finding and engaging with our sites through organic searches. And at Raven, we’re always looking for more ways […]


Tracking Black Friday Sales
By Nathan T. Baker

November, 2015

How to Track Your Black Friday and Cyber Monday Sales

Have your Black Friday or Cyber Monday sale all ready to go? In the midst of all the brainstorming, research, creating content, timing, and logistics… don’t forget about reporting. Make sure all your work translates into money. Of all the metrics you can collect during a sale, roughly measuring something like brand awareness can be straight forward. […]


Mobile and Desktop SRCSET Examples
By Jon Henshaw

November, 2015

How to use SRCSET for SEO and UX

There’s a newly standardized HTML attribute used with the IMG element called SRCSET. It’s kind of a big deal because it allows webmasters to display different images based on a device’s screen size without the need for JavaScript or other special code. That means mobile browsers can be served the smaller images, thus speeding up their […]


Site Auditor Crawl Rate
By Tamara Scott

November, 2015

Raven’s SEO Website Auditor Now Crawls Up to 10,000 Pages Per Site

Site Auditor’s Upgrade Makes You a Superhero SEO Site Auditor has been a major focus at Raven, and for good reason. Site Auditor has crawled and recrawled hundreds of millions of pages and has discovered billions of SEO issues. These kinds of numbers deserve attention. So, we’re happy to announce that Raven has rebuilt Site Auditor’s crawlers […]


email plane
email plane

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