There have been a lot of changes in SEO over the past year alone, and we’re sure that 2019 has even more in store. However, there are pillars of SEO that remain as strong and significant as ever, such as backlinking, website speed, and quality content. Advanced SEO might feel complicated, but it really all […]
In the SEO world, there are two types of keywords: short-tail and long-tail. When most people think of keywords for their websites, their minds immediately conjure up short-tail keywords. After all, people searching for “car repair,” “garage doors,” or “shoes” will be looking for your business, right? Not exactly. While short-tail keywords […]
Normally when I use the words, “Ultimate Guide”, I’m being a little hyperbolic. I promise you, this guide is the result of hundreds of hours of participating in business forums and interacting in the marketing community. All advice is exclusively provided by professionals that are absolutely killing it in their field. Just so I’m transparent […]
No one likes a slow loading website. We want content as fast we can get it. If you’re anything like me, when you do a search in Google and the website takes forever to load, you hit the back button and find another result. Google sees and understands this behavior. If your site is slow […]
Reading “how-to” blog posts and guides on SEO (even like our own SEO Basics Guide) can be intimidating as a small business owner. They all talk about spending hours learning about and tweaking your SEO, creating big pieces of viral content, and drawing in tens of thousands of clicks per month. “I’ll never […]
Search engine optimization is a fairly young field, having been started in the early 90s along with the rise of the first search engines themselves. While twenty-five years sounds like aeons in the infamously dynamic web industry, it’s only in the last 10 or 15 years that the innovation of SEO has truly made it […]
Search engine optimization. Everyone talks about it, but what does it really mean? Are all search engine optimizers marketers equal? Do they all share the same strategies while differing on successful execution? In a way, SEO is unique from most industries. The entire industry is built around a secret, and that secret is a giant […]
As a marketer, you know that data is essential to measuring the effectiveness of your efforts. If you can’t show your clients that “doing SEO” on their websites is positively impacting their business, you lose their support and the money they’re paying you. Many agencies provide routine SEO reports to their clients, showing […]
The number of people connected to the web is always growing. To boot, the search engine landscape is constantly changing. With new websites and more consumers sprouting up every day, it’s important for you to keep up with the trend. You need to know how to dominate the search engines. Part of that is […]
Retargeting, also known as remarketing, is an advertiser tactic that delivers ads to users based on their previous interaction with the company. It allows the advertiser to deliver the right ad to the right person at the right time, greatly increasing conversion rates when compared to regular ads. The last few years have seen an […]
Working as an SEO consultant can be tough job, as it’s especially reliant on the ever-changing internet landscape. In this way, it bears a striking resemblance to careers based in the Computer Science realm of the 80s and 90s which required constant learning and relearning as the technology exploded into relevancy. Search engine optimization is […]
Thinking back to grade school, you may have fond or not-so-fond memories of getting your report card. If you were a straight “A” student, this was likely a moment of pride. But if you struggled through your schoolwork, you may have been the one to hide your report cards from your parents, or even lit […]
If you want to dominate the search engines, you’re going to have to get really good at link building. Consider each link back to your site a professional endorsement for Google to take into account when determining your rank. In that case, Google’s logic here is simple: with so many of your competitors getting quality […]
If your goal is to drive more traffic to your website, you want to be sure that your SEO efforts are paying off. While there are many ways to track traffic, conversions, and the like, tracking your rankings for your focus keywords is a great way to see how your website measures up to […]
The doctor is in and it’s time for a checkup. An SEO checkup, that is. No matter how well optimized your website is, there’s still likely to be some issues that need to be addressed. These can include technical SEO issues, slow page speed, duplicate content, broken links, or anything else that […]
Your website is one of your business’s most important assets. It showcases what you do and what you believe in, it brings in new customers who may have never found you otherwise, and it helps your business grow 24/7. Jump straight to: How to Audit a Website with Raven Tools But if your website has […]
We all want links. You want them, and your clients definitely want them. They make our websites more visible by helping them climb up the SERPS, and ideally, send qualified traffic. Unfortunately, link building is hard as hell. There are no two ways about. But alas, we have to have them, our livelihood depends on […]
You work hard to produce great content, but does your content work hard for your business in return? The only way to know for sure is to track the relevant metrics. By focusing on the numbers, you’ll get a good idea where your content shines and where you might need to tweak your strategy for […]
We have had a little over 1500 Raven users respond to our survey about a potential new (old?) feature; SERP Tracking. We wanted to share the results with everyone because the people have spoken, and Raven listened. We’ve included 7 Survey Questions Should Raven Bring Serp Rank Tracking Back? How many keywords would you track per […]
One of the greatest benefits of SEO is the residual, targeted traffic to your website through search engines. But if you don’t yet understand the beauty of backlinks, you’re missing a huge opportunity. Not only do backlinks help you rank, but you can start using them to get traffic before you even hit […]
