The Raven Blog

Scary Boss
By Nathan T. Baker

October, 2015

The 4 Scariest Places Your Boss Could Show Up

This Halloween, our team had a thought exercise. What if one of our bosses wasn’t their normal, awesome self? What if Jon Henshaw ate some mysterious Halloween candy and transformed into the scariest boss ever? In that scenario, he might make unreasonable demands, or not respect traditional boundaries. This Halloween, we give you a look into this dystopian, alternate universe. […]


clients see marketing as magic
By Lance Conzett

October, 2015

How to Report on Conversions: A Step-By-Step Guide

At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.


Googel Alternatives
By Kara Sherrer

October, 2015

The Best Google Alternatives For Email, Search, Docs and Everything Else

Due to Google’s overwhelming popularity, it can seem like there are no real competitors to their products. However, sometimes it’s good to test the waters with other products to see if you like using them better. Don’t get us wrong — we love Google, but we also love choice. After a good bit of research, we think we’ve found the best Google product alternatives out there.


Raven UX Team Meeting
By Emily Sapp

October, 2015

How Raven’s UX Team Brings Your Ideas to Life

In early 2015, Raven formed its first official User Experience (UX) department. R&D (research and development) has always been a part of Raven’s process but, for the first time ever, we are putting forth a concentrated effort into understanding the needs of our evolving customer base.


Raven's Data Import Tool
By Tamara Scott

October, 2015

Data Import Tool: Bring all your data into Raven Reports

Here at Raven we pride ourselves on listening to you and giving you the tools you need to give your clients the best possible reports. As Jon said in his Status Report, we spent a significant portion of the last couple of months gauging our customers’ needs through data analysis and direct feedback. One of the most exciting results of this has been a simple but powerful tool: the Data Import Tool.


dog with raven
By Jon Henshaw

October, 2015

Changing on the Inside So We Can Change on the Outside – A Raven Status Report

On the outside, it probably looks like it’s been a quiet year for Raven. However, internally the opposite has been true. At the beginning of 2015 we made some radical, long-term changes. The most significant change had to do with how we create and maintain Raven. The methodology we were using up to that point […]


5 Most Common On-Page SEO Issues
By Jon Henshaw

October, 2015

Learn Which On-Page SEO Issues Hold Back The Average Website

SEO strategies and tactics have changed over the years as search engines like Google continue to tweak their search algorithms. However, what hasn’t changed is the need to fix and optimize sites.


Podcasting Prophecy
By Kara Sherrer

August, 2015

Is Podcasting’s ‘Comeback’ a Self-Fulfilling Prophesy?

The hyped headlines churned out by media outlets haven’t been able to agree on what podcasting’s path to popularity has been. But one thing is completely clear: podcasting is definitely a big deal right now. Serial, which debuted last October and has been called podcasting’s first real hit, introduced many to the medium. New shows […]


Online Training
By Nicolette Beard

July, 2015

Conquer the Digital World With These 21 Online Courses

School may be out for summer, but the professional online marketer never stops learning. With millions of websites (yes, millions!) hoping to grab your attention with the promise of teaching you about online marketing, it’s nearly impossible to separate the wheat from the chaff. Well, I’ve done the homework for you. I used my link […]


More with less marketing
By Trevin Shirey

July, 2015

Get More Done With Byproduct Marketing

Good marketing, fun as it is, can be a time suck. Keywords don’t research themselves and links don’t magically pour in to every blog post. So when you come across a few time-saving ways to do more with less, you have to take advantage of it. Marketing automation, IFTTT, VAs and smart email management have […]


email plane
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