Email Marketing

By Kate Dore

February, 2016

Why and How to Collect Emails Using Your Website

As a small business owner, you’ve probably got a lot on your plate. And it’s not always easy to know where your time is best spent. This is especially true when it comes to marketing. With limited hours and endless options, it’s normal to feel overwhelmed. It’s not easy to find your best return on […]

playing cards
By Peter Tanham

February, 2015

One Simple Trick To Generate Countless Content Ideas

Generating ideas for content is hard. Actually, scratch that. Generating ideas for content is easy. Generating ideas for great content is hard. And writing great content is even harder. A few years ago I discovered a simple technique that helped generate a constant stream of new ideas. Ideas that were almost guaranteed to be popular […]

By Arienne Holland

October, 2013

3 Good Reasons Not To Use Animated GIFs in Emails

It’s hard to be an email marketer. Copywriters have to grab attention in cluttered inboxes with original-yet-proven-to-work subject lines. Designers have to keep attention despite compatibility issues that take coding right back to 1998. And when major retailers have to start sending campaigns like this, you know those new Gmail tabs are really making life […]

email plane
email plane

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