To most people outside of the digital marketing industry, web design is still mostly a mystery. To further muddy the waters, many people think web design is subjective, and that as long as the client likes it, then it must be good. Even though that’s false for a myriad of reasons, which we won’t cover […]
Google really wants Webmasters and SEOs to make their sites secure and faster. There’s just one problem…it’s not easy to do. Adding an SSL certificate is still expensive and difficult to install. While speeding up a site can be even more complicated and usually requires a lot of coding changes. In my pursuit to solve […]
If you’re not familiar with Google Analytics (GA) referral spam, it’s because you’ve never looked closely at your GA results. Referral spam has been notorious for several years and it’s a constant frustration for marketers who have to provide analytics reports to their clients. Even more frustrating is Google’s lack of action to prevent it. […]
One of the most frustrating experiences a person can have on their phone is filling out a form. That’s because most web developers and designers don’t optimize their forms for mobile users. It ends up that optimizing forms for mobile users is quite simple. All it takes is changing the data type for the input […]
Company blogs get used for a variety of purposes that are well beyond the purview of helpful, high quality content. They’re used for product updates, conferences and events, new hires, contests, webinars and much more. Here’s a good example of the kind of post I’m talking about. Those type of posts are typically thin on […]
The AMP plugin for WordPress makes it incredibly easy to support AMP pages on your blog. However, there’s a common structured data validation error for AMP that many blogs experience. That error is “A value for the logo field is required.” This can be fixed by adding a Site Icon in the Site Identity settings […]
How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? What if you made a marketing report that only had one page? If you and your client have a different definition of what success looks like, you’ll both see very different things in that […]
Most of us don’t start blogging with the goal of making money. It’s a chance to share your expertise, sharpen your skills, or build authority within your niche. But the hours of writing, editing, promotion, and website maintenance add up quickly. It’s normal to start wondering if it’s possible to cover your costs or even […]
The first time I heard the term “dark social,” I immediately envisioned some wizard sitting cross-legged in a tapestry cloaked bedroom, surrounded by slow-burning candles, a cloud of incense smoke, with different sized crystals. It turns out dark social has nothing to do with magic, but it can cause a real headache for social media […]
Marketing. Everyone knows they have to do it, but how? There are great stories about DIYers who started with nothing but an idea and built a business from Facebook up, but is that feasible for everyone? Hardly. A good marketing plan takes time, money, expertise, and sometimes the humility to say, “I can’t do this […]
Graphs can be fun, they can be colorful, and they can help you tell a story. Done properly, charts and graphs make it easy for your customers to visualize what you are trying to say. When reporting to clients, it’s important that you make the facts easy to understand. The text and any graphics you […]
As a small business owner, you’ve probably got a lot on your plate. And it’s not always easy to know where your time is best spent. This is especially true when it comes to marketing. With limited hours and endless options, it’s normal to feel overwhelmed. It’s not easy to find your best return on […]
Have your Black Friday or Cyber Monday sale all ready to go? In the midst of all the brainstorming, research, creating content, timing, and logistics… don’t forget about reporting. Make sure all your work translates into money. Of all the metrics you can collect during a sale, roughly measuring something like brand awareness can be straight forward. […]
Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. We’ve previously written on minimalist marketing reports, but this article will give a more detailed reporting […]
No corner of the Internet advances faster than social media. Your Facebook photos could start reaching half the people they once did. Your Twitter favorites could turn into likes overnight. Some changes don’t affect your business much, while others can have a huge impact. Because of this constant change, it can be daunting when setting up a brand on social media. This is especially […]
We didn’t have a solid answer before we ran some numbers for our 2015 study about on-page SEO issues. Thousands of marketers use Site Auditor to find duplicate content and other SEO issues. Here’s what we discovered about the average website crawl.
At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.
Due to Google’s overwhelming popularity, it can seem like there are no real competitors to their products. However, sometimes it’s good to test the waters with other products to see if you like using them better. Don’t get us wrong — we love Google, but we also love choice. After a good bit of research, we think we’ve found the best Google product alternatives out there.
Here at Raven we pride ourselves on listening to you and giving you the tools you need to give your clients the best possible reports. As Jon said in his Status Report, we spent a significant portion of the last couple of months gauging our customers’ needs through data analysis and direct feedback. One of the most exciting results of this has been a simple but powerful tool: the Data Import Tool.