The Raven Blog

psychology behind brain
By Kara Sherrer

June, 2015

The Psychology Behind Sharing Content

Marketers instinctively realize that referrals and word of mouth and are important to growing a business and a brand. There’s evidence to back this instinct up: a three-year study of German bank accounts found that referrals are both more loyal and more valuable customers. Certain brands are so successful at this that they inspire levels of […]


Magician and Rabbit Legos
By Nicolette Beard

June, 2015

Find Out How One SEO Consultant Conjures Up Magic

He convinces 2 out of 3 prospective clients to use his SEO consulting services. Find out how Raven helps Josh London work his magic.


laughing
By Nathan T. Baker

June, 2015

Stop Making Fun of Non-Technical Clients Behind their Back

How often do you hear someone making fun of their clients? It irks me. I don’t hear it every day, but I do hear it. Usually, it’s related to a client not understanding some technology. I’ll be the first to admit I’ve been guilty of earning a quick laugh at a client’s expense, but please call me […]


Monthly reporting in Raven
By Holly Kinney

June, 2015

Monthly Marketing Reports Shouldn’t Be a Cure for Insomnia

Last month, we looked at how to impress the heck out of a potential client by building a sexy marketing report. This month, we’re going to make sure there’s nothing boring about the updates your clients receive from you. In contrast to the information-heavy marketing proposal that is meant to win a potential client over […]


How to Become an SEO
By Nathan T. Baker

June, 2015

How to Become an SEO: 40+ Experts Reveal Their Best Advice

It can be hard to explain what SEO is, let alone articulate exactly how one becomes a great SEO. It requires knowing who to trust, creating strategies that work for unique clients, mastering SEO tools, honing technical skills, and a lot of patience. Luckily, the SEO community is incredibly generous with their knowledge. I recently stumbled […]


worst website ever
By Nathan T. Baker

May, 2015

How to Tell Prospects Their Website is Terrible

Sometimes a prospect’s website needs a lot of work and it’s obvious. So how do you break the news without being harsh? Some prospects know they are behind the times while others don’t. So tack is important until you understand what a prospect already knows about the performance of his website. The trick is to use […]


eyeglass
By Dennis Seymour

May, 2015

The Only SEO Checklist You’ll Ever Need

If you’ve been scouring the Web for the ultimate SEO checklist, look no further. This infographic is so good, we wanted to share it with our readers.


clocks representing time saving metaphor
By Nicolette Beard

May, 2015

What Does True Time Savings Mean to Your Agency?

Photo Credit: Hernan Piñera via Compfight cc While Raven Tools delivers 30+ online marketing tools, some agencies find one area they use Raven for exclusively, achieving great results. That’s the case with Phoenix-based Vertical Measures. Their SEO team uses Link Manager to create a customized link strategy for their clients. The ability to report quickly […]


market motive training
By Jon Henshaw

May, 2015

Market Motive: Online Marketing Training at its Best

Editor’s note: A small business owner who doesn’t have the resources to hire a lot of talent found great value in Market Motive. His recent comment on this older post prompted me to make sure it was current. He especially liked that he was able to work the classes around his crazy schedule. If you lack […]


small-business-seo-lead
By Trevin Shirey

May, 2015

Making the Most Out of Small SEO Projects

If you’ve worked in the SEO business for any length of time, chances are good you’ve found out how different SEO looks depending on the industry served, campaigns, and budgets. Whether you are an SEO at an agency or an independent consultant, learning how to deliver awesome work for small business clients with small budgets […]


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