Video campaign data wasn’t available in past AdWords APIs, and therefore not in Raven… until now. We are pleased to announce that with the latest update to the Google Adwords API, you can now report on your AdWords video campaigns in Raven.
At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.
Due to Google’s overwhelming popularity, it can seem like there are no real competitors to their products. However, sometimes it’s good to test the waters with other products to see if you like using them better. Don’t get us wrong — we love Google, but we also love choice. After a good bit of research, we think we’ve found the best Google product alternatives out there.
Here at Raven we pride ourselves on listening to you and giving you the tools you need to give your clients the best possible reports. As Jon said in his Status Report, we spent a significant portion of the last couple of months gauging our customers’ needs through data analysis and direct feedback. One of the most exciting results of this has been a simple but powerful tool: the Data Import Tool.
SEO strategies and tactics have changed over the years as search engines like Google continue to tweak their search algorithms. However, what hasn’t changed is the need to fix and optimize sites.
The hyped headlines churned out by media outlets haven’t been able to agree on what podcasting’s path to popularity has been. But one thing is completely clear: podcasting is definitely a big deal right now. Serial, which debuted last October and has been called podcasting’s first real hit, introduced many to the medium. New shows […]
School may be out for summer, but the professional online marketer never stops learning. With millions of websites (yes, millions!) hoping to grab your attention with the promise of teaching you about online marketing, it’s nearly impossible to separate the wheat from the chaff. Well, I’ve done the homework for you. I used my link […]
Good marketing, fun as it is, can be a time suck. Keywords don’t research themselves and links don’t magically pour in to every blog post. So when you come across a few time-saving ways to do more with less, you have to take advantage of it. Marketing automation, IFTTT, VAs and smart email management have […]
We’ve culled through dozens of marketing podcasts to find the best of the best. You will kickstart a marketing mindset when you absorb the wealth of information available from numerous industry luminaries.
“The Internet of Things” has become “The Internet of Google™ Things.” Google has gone from being the friendly concierge of the information superhighway to becoming the manufacturer of the car you use on an actual highway. Google’s focus on “expanding the pie” by growing the number of people interacting with the web has helped launch […]