Different clients understand your value in different ways.
Some folks just need to hear from you over the phone and they are sold on your vision for making them more money. Some folks need written proof on a schedule.
One client might say, “Hey what’s the exact number of sessions from this spike I see here?” If you send an interactive marketing report, they can just hover over the data point for more information—on any device they’re using. Interactive data means clients can take a deeper dive, freeing you from follow-up questions.
Other clients prefer a simple, flat document without complexity. Like you, they’re busy; they just want you to filter through the data and give them the big picture.
A couple months ago we overhauled our reporting system. Crafting gorgeous marketing reports now takes minutes, but you could only schedule emails with links to interactive reports.
Starting today, we’re giving you the flexibility to communicate with clients in the ways that matter to them.
One-Click PDF Downloading
Before this update, you could download PDF reports manually, but we made you fiddle with your browser “print-to-PDF” settings. We knew there was a better way.
Where’s the Export PDF Button?
Every new report will have the one-click Export PDF button after you publish and view a report. Additionally, you can republish any new report to see the Export PDF button.
Things to Know
Keep an eye on the following when flattening an interactive report.
Interactive reports let you hover over data points to get more information. When exporting a report as a PDF, you can turn annotations On or Off per graph.
To edit how annotations appear when a graph is exported to a PDF, click the gear icon over a graph and then turn PDF annotations on or off.
Annotations can be changed for any of your line charts, bar graphs and pie charts. This setting only affects how graphs appear when they are exported to a PDF.
When viewing interactive reports, you can scroll horizontally or expand a window, but a PDF’s width is fixed.
Because of this, review tables in your exported PDF to see if you need to toggle off a column or two before exporting.
Transitioning to New Reports
There currently isn’t a sunset date for our old reporting system. Don’t worry if you haven’t had time to transition to using new reporting for clients yet. We won’t turn off old reports this year so your end-of-year reporting won’t be interrupted.
Enhancing our PDF functionality is part of our commitment to understanding our customers’ wants and needs while keeping an eye on where the industry is headed. We don’t want to leave behind any of the awesome features you’ve grown to love.
Though, you’ll want to start taking advantage of new reports as soon as possible. Once you try it, we’re convinced you won’t look back!
In the meantime, we’ll continue to listen and launch meaningful updates that solve the issues you’re facing daily.
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