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New Feature: Custom, Interactive, Beautiful Online Marketing Reports

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What would you do with more time?

Imagine that you finish work an hour early today. Done — no lingering tasks. Will you cook supper instead of grabbing fast food? Take the dogs for a walk? Go to bed early?

Extra time is precious. It’s a gift that Raven strives to give busy marketers every day.

That’s why our automated marketing reports have long been one of our most popular features. As one agency customer wrote, “It’s simple to set up, white label and automate Raven reports so that we can focus on our client work.” Another customer said that her team produces monthly reports 40% faster with Raven.

When we set out to build the next generation of Raven reports, we knew they had to be even faster to create, with exactly the metrics that matter to you. They needed to be easy to read and understand, anywhere — online, interactive and mobile friendly. And they needed to impress the hell out of your clients.

Our product designers and developers rose to the challenge. They built more than a new reporting tool. They built a new reporting engine. It uses new code, new logic, new charts, new everything.

Today, Raven releases that reporting engine. It powers a new Dashboard tool (surprise!), as well as the new Reports tool you’ve been hearing about. For those looking to have a full-on use case walkthrough, we’ve created a great post that covers how marketers should build their SEO Reports.

Exploring the New Reports

Let’s take a closer look at the main features.

1. Custom

Raven’s existing Report Wizard was beloved, but it had its limitations. Marketers couldn’t control how their metrics looked, nor could they see exactly what they were reporting until they downloaded a PDF. The new Reports tool is WYSIWYG — pick a metric, choose its format and see exactly what your clients will, immediately.

Most metrics are available in at least two of these formats:


KPI Example from Raven's New Reports

Bar charts:

Bar Chart Example

Line graphs:

Line Graph Example


Table Example for Raven Reports

Pie charts:

Pie Chart Metric from Raven

We’ll add more options and flexibility to more metrics in the coming weeks.

When you create a report, you can choose from preexisting groups of metrics, called widget groups, from a variety of data sources.

Data Sources for Raven Reports

Want to get a fast baseline report for a new campaign? Create a new report and choose a handful of widget groups. Instantly, you have an overview to kick off your planning.

Add Widget Groups to Raven

Or you can create an individual custom widget. We’ll use Google Analytics as an example. You can drill down as deeply as you need to show off the effect of your campaigns.

New Reports Custom Widget Builder

You can rearrange your entire report with a simple drag-and-drop of the sections. And you can rearrange the widgets within an individual section of your report.

2. Interactive

Raven’s new reports output to a single HTML page, not a bulky PDF. Simply send your clients the link (or automate that process with Raven)! Whether they’re on a desktop or laptop computer or a mobile device, clients can quickly click between sections of your report. They can sort columns in tables or hover for more information on graphs and charts.

Hover for Interactivity

Right now, you’ll find a Print Friendly button on the HTML page. Our goal is to create exports to multiple formats, including PDF and PowerPoint.

If you’re a current Raven customer, you might be wondering about your existing PDF reports. We’re building a simple conversion tool for moving existing PDF reports to the new format. We want to release that by the end of the fall. And you can access the existing Report Wizard — with all of your automated PDF reports going out on schedule — at least through early next year.

3. Beautiful

When many online marketers are still using Excel to create client reports, beautiful may sound like a stretch. The truth is, your clients may never see 98% of the work you do for them — but they will see all of the reports you send them. It’s important to make a great impression. Our UI designer worked hard to create a sophisticated style that will keep your agency looking professional and up-to-date.

You can embed Twitter and Facebook posts right into your reports to highlight big social media marketing wins. They look great, and your clients can click through to the original posts.


Oh, and for those times when your report needs a touch of whimsy, see what happens when you upload an animated GIF as your logo.

We’re already planning to make visual improvements, including these:

  • Multiple color schemes from which you can choose
  • More and better looking widgets, such as those for Site Auditor data

What else do you recommend?

Exploring the New Dashboards

If you can create one of the new reports, you can create one of the new dashboards, and vice versa. They’re identical in format, but there are important differences:

  1. Each campaign has one dashboard.
  2. Dashboards are unique to each Raven user.
  3. Dashboards cannot be shared externally.
  4. Dashboards refresh automatically, on a daily basis at the very least.

This way, each marketer using Raven can create a rolling, internal view of how each of their campaigns are performing, whereas reports are snapshots of a fixed time period to share with clients.

How To Access the New Reports and Dashboards

If you’re a current paying customer, a current trial customer or a customer whose trial has expired within the past 30 days, here’s where to find the new tools:

  1. Log in to your account. You may see a notice pop up about the new tools.
  2. Go to any Profile and Campaign, but preferably one with a lot of data!
  3. Go to Campaign > Dashboards NEW. Start customizing your personal dashboard.
  4. Go to Reports > Reports NEW. Start creating reports.

If you’re brand new to Raven, sign up for a free, 14-day trial. There’s no credit card required now, and no contracts later on. When you create your account, be sure to add multiple data sources, such as Google Analytics, Facebook or Twitter. You can start creating a Dashboard and Reports right away, but without data, there won’t be much to see!

How To Get Help

1. Training Classes Start Tomorrow

Raven’s co-founder Jon Henshaw will be teaching several live, 30-minute classes online over the next several days. Sign up for the course that’s most relevant to you:

2. Get 24/7 Answers at the Help Desk

Recently we replaced Raven’s clunky Knowledge Base with a streamlined Help Desk. Our how-to and troubleshooting articles are now shorter, simpler to read and easier to understand. Many feature quick videos to help you visually. Bookmark the Help Desk to go to it directly, or click on the ? icon next to your name to search it from within Raven.

How To Get Help In Raven

Be sure to check out the New Reports and Transitioning to New Reports sections, which contain guides and FAQs that’s we’ll be updating frequently.

If your question isn’t answered in a Help Desk article, email us at

3. Keep Up with Bug Fixes and New Features

We expect to make quite a few bug fixes and improvements to the reporting engine in the near and far future. Keep up with what’s new — small and big — on our Software Updates page.

Marketing Reports Example - Raven Tools

Marketing Reports

White Labeled and Branded Reports. Drag and Drop Editor. Automate your SEO, PPC, Social, Email, and Call Tracking Reporting.

37 Responses to “New Feature: Custom, Interactive, Beautiful Online Marketing Reports”

  1. Kevin Getch

    I played with this about a month ago, so I’m sure I need to catch up some, but at that time you had to go and set up this individually for each client. There wasn’t a template that I could find at that time. Has this changed or is it in the works? It would be VERY helpful and save a lot of time.

    Thanks for doing what you do!

  2. Nathaniel Cassidy

    Love this, have been waiting for these for ages since Jon first mentioned new reports were coming. Quick question, as an agency that also works in PR is there any way for us to drop articles and coverage into these new reports? Either as a screenshot image or better still as a weblink preview ala Storify?

    • RavenArienne

      Screenshots, no, and not weblink previews yet, either. Those are are the list. For now, you can add links with a Summary widget, or you can use the File Attachment widget to create a link. There are corresponding icons based on the file type. Let me know if this makes sense — and be sure to ask for that via or the ? in the app.

      • Nathaniel Cassidy

        I’ll give those suggestions a try and certainly put in a request for these features. At the moment we use Gorkana to produce our media coverage reports and it’s damn good but it we were able to drop their pdfs or images into your reports I think we’d have a perfect whole campaign reporting system.

  3. Jeremy Englert

    Ran into a bit of a bug.

    When I attempt to sort a list by “Sessions” in “Descending” order – it lists the items in order based by the percentage changed opposed to the actual number of sessions.

    Hope this makes sense!

  4. Sam D. Park

    This is a very welcomed addition. However, there are still many customizations in the old reports that are missing. Some of the charts do not work in Firefox and result in an error that says “too much recursion.” The “Print Your Report” button does not work in Safari. In other browsers, there are many overlapping charts. A simple password protection or a get a new link feature would be needed for larger orgs. Don’t get me wrong, I think this is awesome, but it still feels like a beta release.

    • RavenArienne

      Sam, I appreciate your feedback. The recursion errors are under investigation — that’s a bug we didn’t expect. If you haven’t already, could you report the “Print Your Report” Safari issue, as well as the overlapping charts and stack error? Send the details along to

      Simple password protection is already on the “very soon upgrade” list.

      Finally, what do you mean by “Get a New Link”? I haven’t heard of that idea yet. How would you use it? If you can, send along your idea to

  5. Not bad, however still needs lots of tweaking IMO. Some things I encountered:

    – Line charts for comparing Adwords metrics (eg clicks vs impressions)
    – Selectors for segmenting to specific Adwords campaigns (now it’s 1 campaign or all campaigns)
    – Show actual Adwords display ads in stead of headline etc.
    – Pie charts for performance of Devices, Networks etc.
    – Provide a table widget with Account performance per period (day, week, month)
    – Support for Adwords placements
    – A way to segment Conversions (eg a KPI-widget) to a specific conversion only. Some Adwords accounts have 5 separate Conversions (eg sales, newsletter subscription contact form), what if I want to report on only one specific of those?

    – External backlinks is something you really want to show progress on in a line chart. Not available?
    – Same goes for the Site Auditor: there should be a line chart showing progress on the total amount of site issues. Look at Moz.

  6. Hmm I’m a bit dissapointed. Specific for Adwords reporting:
    – No comparing metrics in line charts (eg clicks vs impressions)?

    – No support for placements?
    – No pie charts?
    – No wide range of graph choices per metric?
    – No reporting on specific conversion types (only all conversions) when selecting the conversion KPI?
    – No segmenting on specific utm_campaigns / utm_source etc.?

    Please correct me if I’m wrong! For me these are things I use all the time in reporting so…

    • We really appreciate your feedback, Remko! Our education team received your questions and will be responding soon via email. Please don’t hesitate to reach out if you have any further questions!