Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. For example, what if your goal were to acquire new business? Try creating a prospect report […]
No corner of the Internet advances faster than social media. Your Facebook photos could start reaching half the people they once did. Your Twitter favorites could turn into likes overnight. Some changes don’t affect your business much, while others can have a huge impact. Because of this constant change, it can be daunting when setting up a brand on social media. This is especially […]
We didn’t have a solid answer before we ran some numbers for our 2015 study about on-page SEO issues. Thousands of marketers use Site Auditor to find duplicate content and other SEO issues. Here’s what we discovered about the average website crawl.
Video campaign data wasn’t available in past AdWords APIs, and therefore not in Raven… until now. We are pleased to announce that with the latest update to the Google Adwords API, you can now report on your AdWords video campaigns in Raven.
This Halloween, our team had a thought exercise. What if one of our bosses wasn’t their normal, awesome self? What if Jon Henshaw ate some mysterious Halloween candy and transformed into the scariest boss ever? In that scenario, he might make unreasonable demands, or not respect traditional boundaries. This Halloween, we give you a look into this dystopian, alternate universe. […]
At the end of the day, the most important metric for measuring the success of your marketing campaigns is conversions. That could mean anything from driving traffic to your client’s website, pushing sales or increasing sign-ups for newsletter and blog subscribers.
Due to Google’s overwhelming popularity, it can seem like there are no real competitors to their products. However, sometimes it’s good to test the waters with other products to see if you like using them better. Don’t get us wrong — we love Google, but we also love choice. After a good bit of research, we think we’ve found the best Google product alternatives out there.
In early 2015, Raven formed its first official User Experience (UX) department. R&D (research and development) has always been a part of Raven’s process but, for the first time ever, we are putting forth a concentrated effort into understanding the needs of our evolving customer base.
Here at Raven we pride ourselves on listening to you and giving you the tools you need to give your clients the best possible reports. As Jon said in his Status Report, we spent a significant portion of the last couple of months gauging our customers’ needs through data analysis and direct feedback. One of the most exciting results of this has been a simple but powerful tool: the Data Import Tool.
On the outside, it probably looks like it’s been a quiet year for Raven. However, internally the opposite has been true. At the beginning of 2015 we made some radical, long-term changes. The most significant change had to do with how we create and maintain Raven. The methodology we were using up to that point […]