The Raven Blog

AuthorityLabs Reporting in Raven
By Nathan T. Baker

February, 2016

Import AuthorityLabs Rankings into Raven Reports

This year we’re putting the Lean Startup approach into full effect and it will be on full display when we launch our new standalone Site Auditor in a couple of months. However, it can also be seen now through updates we’ve been making to the current suite. For example, in the past few months we’ve released […]

Most common SEO issues
By Nathan T. Baker

December, 2015

The 5 Most Common On-Page SEO Issues and How to Fix Them

We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our 2015 study analyzing on-page SEO issues. On-Page SEO is the code and words within your website that affect how well your pages rank in search results. Between early 2013 and mid-2015, marketers deployed Raven’s Site Auditor tool to check and […]

search analytics reports
By Kate Dore

December, 2015

Google Search Analytics Reporting Tool Now Available in Raven

It’s never easy to stay on top of Google’s algorithm changes. Luckily, Google Search Console (AKA Webmaster Tools) gives us a look at how they see our sites. As marketers, we need to see how users are finding and engaging with our sites through organic searches. And at Raven, we’re always looking for more ways […]

Tracking Black Friday Sales
By Nathan T. Baker

November, 2015

How to Track Your Black Friday and Cyber Monday Sales

Have your Black Friday or Cyber Monday sale all ready to go? In the midst of all the brainstorming, research, creating content, timing, and logistics… don’t forget about reporting. Make sure all your work translates into money. Of all the metrics you can collect during a sale, roughly measuring something like brand awareness can be straight forward. […]

Mobile and Desktop SRCSET Examples
By Jon Henshaw

November, 2015

How to use SRCSET for SEO and UX

There’s a newly standardized HTML attribute used with the IMG element called SRCSET. It’s kind of a big deal because it allows webmasters to display different images based on a device’s screen size without the need for JavaScript or other special code. That means mobile browsers can be served the smaller images, thus speeding up their […]

Site Auditor Crawl Rate
By Tamara Scott

November, 2015

Raven’s SEO Website Auditor Now Crawls Up to 10,000 Pages Per Site

Site Auditor’s Upgrade Makes You a Superhero SEO Site Auditor has been a major focus at Raven, and for good reason. Site Auditor has crawled and recrawled hundreds of millions of pages and has discovered billions of SEO issues. These kinds of numbers deserve attention. So, we’re happy to announce that Raven has rebuilt Site Auditor’s crawlers […]

prospect marketing report
By Lance Conzett

November, 2015

How to Create a Gorgeous Marketing Report for a Prospect in 15 Minutes

Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. For example, what if your goal were to acquire new business? Try creating a prospect report […]

social media checklist
By Nathan T. Baker

November, 2015

The Ultimate Social Media Checklist: Never Forget an Important Step

No corner of the Internet advances faster than social media. Your Facebook photos could start reaching half the people they once did. Your Twitter favorites could turn into likes overnight. Some changes don’t affect your business much, while others can have a huge impact. Because of this constant change, it can be daunting when setting up a brand on social media. This is especially […]

Number of Pages with Duplicate Content
By Nathan T. Baker

November, 2015

How Common is Duplicate Content? 888,710 Audits Provided the Answer

We didn’t have a solid answer before we ran some numbers for our 2015 study about on-page SEO issues. Thousands of marketers use Site Auditor to find duplicate content and other SEO issues. Here’s what we discovered about the average website crawl.

reporting on adwords video ads
By Steve Medeiros

November, 2015

AdWords Video Ad Campaigns Arrive in Raven Reports

Video campaign data wasn’t available in past AdWords APIs, and therefore not in Raven… until now. We are pleased to announce that with the latest update to the Google Adwords API, you can now report on your AdWords video campaigns in Raven.

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