The Only SEO Checklist You’ll Ever Need

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Some eight years back, when I was just starting to get serious with this SEO thing, I scoured the Web for an SEO checklist that would help me remember all these new things that I was learning.

I found nothing.

Besides a list of linking strategies, I never really did find a good one.

It would’ve made it exponentially easier for me to learn SEO if I could have printed out something and marked it off manually back then. I could review it, internalize it and plan out tasks better.

Time traveling to the present day: I snapped out of my unproductive daydream, I put my glass of wine down and I told myself to stop reminiscing about the past.

Then it dawned on me. Why not make one?

That small epiphany became this blog post and infographic.

I wanted this SEO checklist infographic to be the longest infographic you’ve ever seen… literally.

I’ve read the stats about how super long infographics are not ideal. How it’s not the best thing to do and how stupid an idea it is to make such a long infographic.

Sometimes, you just need to do something different.

Besides, wanting this to be remembered as the longest infographic about SEO ever, I wanted it to be REALLY useful.

There are a lot of people out there that can benefit from this, much like I would have if I were starting out today.

The Ultimate SEO Checklist

Research is arguably the most boring part of SEO for many, but I personally love it. You have to embrace the research part to get a feel for what you are up against and what you will be doing. You can use research tools like Raven to handle most of the heavy lifting.

Your whole SEO strategy will depend on your depth of understanding so do not ever skip the research phase.

Then just work diligently through the checklist above, and you’ll be amazed at how applying both on-page and off-page SEO will increase search visibility and drive traffic to your website.

13 Responses to “The Only SEO Checklist You’ll Ever Need”

  1. Awesome check list Dennis and great that Raven made it into an Info graphic. It is often difficult to explain to clients what exactly we do. They are so hung up on the look of the website as this is what they can see and relate too. Our function is a lot less glamorous and harder to show. I often tell the client that we are not about the flames painted down the side of the car to make it look great, we are actually under the hood of the car making sure it works great. Maybe with a turbo or nitros thrown in to make it actually go faster. There is no point in having a beautiful shop or website that you have spent thousands and thousands on, if no one visits it. Like a bricks and mortar business that you have spent a fortune on the interior but it is stuck down a dodgy side alley with no foot traffic.

    • Hi Jason,

      The only credit we can take is that I spotted Dennis’ infographic and asked if we could republish it to give it a wider audience. This was his creation entirely. The comments tell me we made the right decision. We also implemented the rel=”canonical” tag to make certain the search engines also give him credit. Appreciate your comment!

  2. Thanks for putting this together. Curious, what do you mean by “Build up category specific sites, link to those and 301 to category pages.” Sounds like a suggestion to build microsites, build up links to those microsites, and then once you’ve accomplished that, take those microsites and 301 them to category pages on your original website. Did I understand that correctly? Or did I misinterpret? Thanks!