The Raven Blog

New Google Analytics Overview
By Heather Haley

June, 2014

Video: Google Analytics Overview Mini-Tutorial

Why should you use Raven’s Google Analytics integration instead of going into Google Analytics itself? There are a few reasons. New Raven Google Analytics Overview First off, we went in and made sure that all of the language in our integration matched the new language in Google Analytics. So now you have “Sessions” and “Sources” […]


Google Analytics Reports Launch Plan
By Nicolette Beard

Lessons from Raven’s Google Analytics Marketing: Part 1

One of the greatest challenges for businesses is to identify practical, yet tactical steps to take to achieve their website’s business objectives. I believe digital marketers have become more aware of the importance of measurement but deciding on the right marketing activities that match their business objective can become a challenge. In most marketing departments, there’s no […]


Outworn Rusty Online Marketing Tools
By Nicolette Beard

June, 2014

Are You Finding Your Online Marketing Tools Lacking?

You may have heard the phrase, “The tools you use are only as good as the person using them.” But what if the opposite is true? That was the dilemma that SEO 24/7 Ltd. faced when they discovered the online marketing tools they had been using were outworn, dated and therefore, unreliable. They used it to […]


New GA Reporting Options
By Jon Henshaw

June, 2014

Bam! Better Google Analytics Reports Just Launched in Raven

It’s live! No more waiting for Raven to update our Google Analytics reports with the data you want most. Based on customer feedback, we reorganized and added more than a dozen new metrics and views to make your reports really sing. Two key new menus make it much easier to find the data you need: Table Content chooser (a.k.a […]


Four Types of Stand Out Flagship Content
By Tadeusz Szewczyk

June, 2014

Four Types of Stand Out Flagship Content

Recently I revisited the concept of flagship content which I have successfully implemented numerous times in the past. Back then, though, it was a bit fuzzy. I created it more intuitively without analyzing how I did it exactly. Last week I had to explain it again to a consulting client, so I came up with an easy to […]


GooGoo Cluster Boxes
By Arienne Holland

June, 2014

Raven Puts the GooGoo in Google Analytics Reporting

Update Wednesday, June 11, 2014, 2:15 p.m.: The updated Google Analytics reports are now live in Raven. Check out what’s new and improved below, enter our GooGoo contest, then go play in your Raven account! Ever had a GooGoo Cluster? It’s a milk chocolate, caramel, peanut and marshmallow nougat confection that tastes like… well, that tastes like the […]


Woman Golfing
By Nicolette Beard

May, 2014

Why Link Building Is A Lot Like Golf

In the United States, Memorial Day signals the unofficial beginning of summer. Those lucky enough to live in warm climates can enjoy outdoor leisure activities year round. But in Nashville, Tenn., where Raven is located, summer provides a narrow window of opportunity to get out and hit the links. This got me to thinking how […]


seo website auditor comparison
By Joe Beaulaurier

May, 2014

Website Auditor Tools: Compare the 11 Greatest Hits

Ever since I realized the importance of optimizing every element on every page on the Web, website auditor tools have been in demand. These tools “crawl” your website one page at a time by following links on each page and/or by following a sitemap. Data collected during the crawl is then delivered in some form […]


TLD Fail
By Jon Henshaw

May, 2014

How Marketers Can Use the New TLDs to Their Benefit

There’s a lot of new top level domains (TLDs) coming our way – almost 2,000 in all. The hope is that people and companies that couldn’t get the domain name they wanted with a .com or other common TLD will not only be able to get the one they want, but will also get one […]


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By Nathan T. Baker

May, 2014

Are You Vulnerable? A Security Checklist For Marketers

When was the last time you double checked to make sure your data is secure? What about the data you handle for your clients? We recently told folks using Raven software they should change their passwords after we responded to the Heartbleed bug, which affected half the Internet. Very few people use only half the Internet, so […]


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