The Raven Blog

GooGoo Cluster Boxes
By Arienne Holland

June, 2014

Raven Puts the GooGoo in Google Analytics Reporting

Update Wednesday, June 11, 2014, 2:15 p.m.: The updated Google Analytics reports are now live in Raven. Check out what’s new and improved below, enter our GooGoo contest, then go play in your Raven account! Ever had a GooGoo Cluster? It’s a milk chocolate, caramel, peanut and marshmallow nougat confection that tastes like… well, that tastes like the […]


Woman Golfing
By Nicolette Beard

May, 2014

Why Link Building Is A Lot Like Golf

In the United States, Memorial Day signals the unofficial beginning of summer. Those lucky enough to live in warm climates can enjoy outdoor leisure activities year round. But in Nashville, Tenn., where Raven is located, summer provides a narrow window of opportunity to get out and hit the links. This got me to thinking how […]


seo website auditor comparison
By Joe Beaulaurier

May, 2014

Website Auditor Tools: Compare the 11 Greatest Hits

Ever since I realized the importance of optimizing every element on every page on the Web, website auditor tools have been in demand. These tools “crawl” your website one page at a time by following links on each page and/or by following a sitemap. Data collected during the crawl is then delivered in some form […]


TLD Fail
By Jon Henshaw

May, 2014

How Marketers Can Use the New TLDs to Their Benefit

There’s a lot of new top level domains (TLDs) coming our way – almost 2,000 in all. The hope is that people and companies that couldn’t get the domain name they wanted with a .com or other common TLD will not only be able to get the one they want, but will also get one […]


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By Nathan T. Baker

May, 2014

Are You Vulnerable? A Security Checklist For Marketers

When was the last time you double checked to make sure your data is secure? What about the data you handle for your clients? We recently told folks using Raven software they should change their passwords after we responded to the Heartbleed bug, which affected half the Internet. Very few people use only half the Internet, so […]


Angry Panda
By Trevin Shirey

May, 2014

Panda 4.0 & Google’s Giant Red Pen

Panda 4.0 rolled out over the past several days, and it seems to be a pretty significant update. While some Panda updates have been a ‘data refresh,’ there are a lot of bigger ripples this time around (~7.5% of English queries.) Panda is designed to keep websites with low quality content from ranking near the […]


New GA for Marketers
By Jon Henshaw

May, 2014

(Re)-Introducing Google Analytics Optimized for Marketers

When Raven first integrated Google Analytics (GA) data several years ago, we solved three problems online marketers had with GA. Marketers couldn’t find their way around a complex GA navigation. Raven created a simpler navigation. Marketers couldn’t find or create the metric views they wanted in GA. Raven integrated only those metric views — no confusing noise. […]


parallax responsive design
By Nicolette Beard

May, 2014

How Does Parallax Design Affect a Website’s SEO?

Parallax website design represents the latest frontier of customer experience and user engagement. Originating from the gaming industry, “parallax” came from the visual effect of 2D side scrolling video games that gave the illusion of depth. With parallax site design, the background of the website moves at a different speed than the rest of the […]


The Traffic Machine, Cat
By Nicolette Beard

May, 2014

How to Nail Content Details to Drive More Traffic

Let’s face it. Readers have less time for you. Even if your content is great, it still may not be enough to keep visitors around. Don’t have a title that pulls readers in to your exceptional post? You’ve missed an opportunity with your readers. Don’t reach out to readers with visually appealing content? You may lose another segment […]


segmenting social media audiences
By Nathan T. Baker

May, 2014

5 Ways to Segment Social Media Audiences Without Advertising

The most powerful way to segment social media audiences into really granular slices is by advertising. The catch? It costs money. If you add a credit card to a social network, seemingly limitless filtering options become available. Sometimes the investment is worth it. Other times it’s not, especially if you don’t have an advertising strategy that […]


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