AMP We’ve turned the Web into a UX mess. Our sites are slow and they’re loaded with crappy ads that are desperate to get our attention. Google finally took notice and now they’re punishing us for it. That punishment has come in the form of Accelerated Mobile Pages, aka AMP. AMP requires webmasters to make […]
If you’re planning to do a link building campaign, check out the raven link builder guide for a list of strategies that are still effective in 2018. You should also perform a technical SEO site audit before you start any sort of backlink campaign. Doing so will ensure that there aren’t any serious issues with […]
To most people outside of the digital marketing industry, web design is still mostly a mystery. To further muddy the waters, many people think web design is subjective, and that as long as the client likes it, then it must be good. Even though that’s false for a myriad of reasons, which we won’t cover […]
Google really wants Webmasters and SEOs to make their sites secure and faster. There’s just one problem…it’s not easy to do. Adding an SSL certificate is still expensive and difficult to install. While speeding up a site can be even more complicated and usually requires a lot of coding changes. In my pursuit to solve […]
One of the most frustrating experiences a person can have on their phone is filling out a form. That’s because most web developers and designers don’t optimize their forms for mobile users. It ends up that optimizing forms for mobile users is quite simple. All it takes is changing the data type for the input […]
The AMP plugin for WordPress makes it incredibly easy to support AMP pages on your blog. However, there’s a common structured data validation error for AMP that many blogs experience. That error is “A value for the logo field is required.” This can be fixed by adding a Site Icon in the Site Identity settings […]
We didn’t have a solid answer before we ran some numbers for our 2015 study about on-page SEO issues. Thousands of marketers use Site Auditor to find duplicate content and other SEO issues. Here’s what we discovered about the average website crawl.
SEO strategies and tactics have changed over the years as search engines like Google continue to tweak their search algorithms. However, what hasn’t changed is the need to fix and optimize sites.
“The Internet of Things” has become “The Internet of Google™ Things.” Google has gone from being the friendly concierge of the information superhighway to becoming the manufacturer of the car you use on an actual highway. Google’s focus on “expanding the pie” by growing the number of people interacting with the web has helped launch […]