SEO

Dead Flowers
By Courtney Seiter

March, 2014

Guest Blogging is Dead (at Raven)

Editor’s note: Former Raven blog editor Courtney Seiter wrote this blog post on January 16, 2014. Yep, that’s four days before the head of Google’s Webspam team, Matt Cutts, effectively killed large-scale guest blogging, calling it a spammy link building tactic. Fast forward exactly two months. Courtney took a full-time writing job elsewhere, MyBlogGuest is […]


Special K Plus Sized Women
By Tadeusz Szewczyk

March, 2014

Industrial Strength Outreach Prerequisites

Did you know? While the SEO and PR people are frantically training their outreach muscle there are already agencies that do outreach full time without even calling it marketing, PR or SEO. What do they do differently? Now don’t get me wrong. I have seen plenty of very promising and even quite advanced outreach methodology […]


egg
By Jon Henshaw

February, 2014

How To Prioritize Issues After an SEO Website Audit

It’s doesn’t matter whether you have 100, 1,000 or 11,000 issues after you audit your website for technical SEO issues. Fixing all the problems on the list can seem as impossible a task as putting a broken egg back together. That’s why people often ask me what to tackle first, especially after Raven released its […]


Polar Bear
By Tadeusz Szewczyk

February, 2014

Can Google Survive Without Search Results? Yes. Can You?

I remember the time when there was no Google and cluttered Web portals were the rule. Simplicity was the key to Google’s success, along with the quality of results. People rejected information overload and chose a clean interface and search result structure. Google also succeeded because it didn’t mix sponsored (paid) results with organic (non-paid) results. […]


meta description robot
By Arienne Holland

January, 2014

How To Write Meta Descriptions for Maximum Clicks

They’re easy to ignore and time consuming to write. But well-written meta descriptions — a.k.a. snippets — can strongly influence the amount of traffic that your website receives from a specific search result. It’s important to know what details they should contain, in what format, so that machines can read them easily and display the […]


Bill Slawski
By Jon Henshaw

January, 2014

Interview with SEO’s Google Patent Watcher, Bill Slawski

Bill Slawski and I share a path that’s very familiar for many SEOs. We both started out pursuing a completely different profession, but through happenstance found ourselves building, optimizing and marketing sites. I’ve always been drawn towards Bill’s writings, because he’s one of the only people who patiently monitors and studies Google patents. He’s also […]


SEO Outing
By Trevin Shirey

January, 2014

On SEO Outing

Recently, another blog post “outing” a website for poor SEO practices went viral. Not only was a well-funded startup left looking bad, but its founders made excuses for their tactics, outing six other competitors in the process. Outing has always been somewhat of a hot-button issue in the SEO world. If you spend time digging […]


Mobile devices
By Dustin Verburg

November, 2013

The Digital Divide: Marketing to Non-Techies

If you’re reading this, you probably work in Internet marketing in some capacity. But when you get together with family and friends, do you get asked questions about defining an audience or creating engagement? Probably not. Since you “work with computers all day,” chances are you’re the default tech support instead  – regardless of how […]


chain-link
By Alison Groves

The 5-Step Link Building Strategy

What does building solid relationships have to do with marketing? Everything, really. How do we bring attention to our websites and businesses? By acquiring links from other websites to boost our online visibility. Raven’s link management tools can help keep your organized doing that. Through building links in an organized way, we’re doing something far […]


Digital Rockstars
By Tadeusz Szewczyk

November, 2013

Are SEOs Selling Out to Google?

SEO gets more difficult. PPC is easier. Google opportunism pays. Are we following the mainstream, aka the path of least resistance? For almost a decade I have compared SEO to getting a driver’s license, while PPC is like paying for a taxi each time you want to get somewhere. Now imagine that just one company […]


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