Ever since Matt Cutts, head honcho of Google’s Web spam team, announced one year ago this month that Facebook and Twitter signals are not part of the search engine’s ranking algorithm, digital marketers have publicly expressed a collective “WTF?” regarding social media’s impact on driving organic SEO. While there may be digital marketers who identify […]
When it comes to WordPress, I like to use as few plugins as possible. As WordPress has improved, I’ve been able to drop many of the plugins I’ve used. However, the number of plugins I continue to use and recommend has actually stayed about the same. That’s because each new year brings new vulnerabilities and […]
In most parts of the United States, cooler, autumn weather is upon us. For many in the online marketing world, it’s a time to reflect on the past nine months of work and start thinking about your 2015 to-do list. One of the must items on this list is to perform an annual website audit, especially for […]
Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text and Description. Honestly, I frequently use the same words for the […]
Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost. All of a sudden I have seen hosting and domain registrar companies offering SSL certificates “to give that ranking boost.” Here’s […]
Take a gander at recent “news” headlines involving SEO and it’s no surprise most people have a negative perception of search marketing. Forbes tells us about 7 critical SEO mistakes people make. The lesson: SEO is scary. Huffington Post relays a heartwarming story called “True Confessions of a Former SEO Whore.” The lesson: SEO is […]
Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you refuse to give into Google’s manipulation of SEOs, but it’s […]
For years I have been receiving numerous outreach messages I simply couldn’t reply to or act upon for a manifold reasons. There seems to be a real disconnect between the outreach messages marketers or PR people send and the reality of actual bloggers who are meant to write about products. I’m going to point out […]
Just yesterday morning, hackers compromised the computer systems of a major contractor responsible for providing background checks for the U.S. government. (Source: CNN) And, in light of this week’s other enormous security breach by a Russian gang, first reported in The New York Times, we thought it was important for you to be able to explain […]
Inbound Marketing Is Dead Yep, that’s right. Inbound marketing is dead. And no, this isn’t some gimmick headline. Inbound marketing really has gone the way of the dodo. Sad day. But before discussing the cause of death, let’s take a moment of silence to pay our respects and reflect on the life that was taken […]