SEO

HTML graffiti
By Nicolette Beard

September, 2014

When To Optimize Alt and Title Text for Images

Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text and Description. Honestly, I frequently use the same words for the […]


Blue Sky Chicken Falling
By Martin Oxby

August, 2014

I Moved My Site to SSL and the Sky Didn’t Fall

Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost. All of a sudden I have seen hosting and domain registrar companies offering SSL certificates “to give that ranking boost.” Here’s […]


Dirty Secrets - New York Times
By Trevin Shirey

Changing the conversation about SEO

Take a gander at recent “news” headlines involving SEO and it’s no surprise most people have a negative perception of search marketing. Forbes tells us about 7 critical SEO mistakes people make. The lesson: SEO is scary. Huffington Post relays a heartwarming story called “True Confessions of a Former SEO Whore.” The lesson: SEO is […]


Wordpress CloudFront SSL
By Jon Henshaw

August, 2014

SSL ALL THE THINGS with WordPress and AWS CloudFront

Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you refuse to give into Google’s manipulation of SEOs, but it’s […]


Pinging Search Engines Metaphor
By Nicolette Beard

August, 2014

To Ping or Not To Ping

In the past two days, I received an email with the message, “I’ll ping the copy over to you this week,” and a colleague said, “Ping me when you’re ready to go to lunch.” I don’t know exactly when “ping me” became part of our everyday language. Most likely it originated from within the technology industry. If […]


Fist Bump
By Tadeusz Szewczyk

August, 2014

The Disconnect Between Outreach Messages and Actual Bloggers

For years I have been receiving numerous outreach messages I simply couldn’t reply to or act upon for a manifold reasons. There seems to be a real disconnect between the outreach messages marketers or PR people send and the reality of actual bloggers who are meant to write about products. I’m going to point out […]


HTTPS Web Security
By Nicolette Beard

August, 2014

Help Your Clients Understand the Real Value of HTTPS

Just yesterday morning, hackers compromised the computer systems of a major contractor responsible for providing background checks for the U.S. government. (Source: CNN) And, in light of this week’s other enormous security breach by a Russian gang, first reported in The New York Times, we thought it was important for you to be able to explain […]


Inbound Marketing Is Dead
By Jason Biddle

August, 2014

Who is Sick of Inbound Marketing?

Editor’s note: On occasion, I stumble upon a post that so engages me I actually read it all the way through. Contrary to expert opinion, people still read Web copy word for word. Below is one example. This post caught my attention because two of our cofounders talked about “inbound marketing” here and here before it became […]


Rabbit Hole
By Trevin Shirey

July, 2014

Down Google’s Disavow Rabbit Hole

The SEO industry clearly has more than 9 lives. For every linkbait piece proclaiming the death of SEO, there’s a retort published on a marketing blog. Society can’t quite decide if SEO still has a pulse or not. As long as search exists, I don’t see SEO going away. SEO isn’t something that dies; it […]


Link Building for Inbound Traffic
By Nicolette Beard

July, 2014

Link Building Tips To Amplify Your SEO

Raven’s link building tool has been a staple for SEOs and online marketers for years. I want to make the distinction between on-page SEO and off-page SEO because I think there’s a lot of confusion about what constitutes search engine optimization and would like to broaden the use of the term. Then we can talk about a few […]


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