In most parts of the United States, cooler, autumn weather is upon us. For many in the online marketing world, it’s a time to reflect on the past nine months of work and start thinking about your 2015 to-do list. One of the must items on this list is to perform an annual website audit, especially for […]
With hundreds of ranking variables, it may seem like an impossible task to communicate the value of SEO to clients, even though Raven makes it easier. While performing technical SEO can be challenging, the value of on-page SEO is easily demonstrated with tools like Site Auditor and Site Performance. What is difficult is a search algorithm, but, in […]
Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text and Description. Honestly, I frequently use the same words for the […]
Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost. All of a sudden I have seen hosting and domain registrar companies offering SSL certificates “to give that ranking boost.” Here’s […]
Take a gander at recent “news” headlines involving SEO and it’s no surprise most people have a negative perception of search marketing. Forbes tells us about 7 critical SEO mistakes people make. The lesson: SEO is scary. Huffington Post relays a heartwarming story called “True Confessions of a Former SEO Whore.” The lesson: SEO is […]
Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you refuse to give into Google’s manipulation of SEOs, but it’s […]
In the past two days, I received an email with the message, “I’ll ping the copy over to you this week,” and a colleague said, “Ping me when you’re ready to go to lunch.” I don’t know exactly when “ping me” became part of our everyday language. Most likely it originated from within the technology industry. If […]
For years I have been receiving numerous outreach messages I simply couldn’t reply to or act upon for a manifold reasons. There seems to be a real disconnect between the outreach messages marketers or PR people send and the reality of actual bloggers who are meant to write about products. I’m going to point out […]
Just yesterday morning, hackers compromised the computer systems of a major contractor responsible for providing background checks for the U.S. government. (Source: CNN) And, in light of this week’s other enormous security breach by a Russian gang, first reported in The New York Times, we thought it was important for you to be able to explain […]
Editor’s note: On occasion, I stumble upon a post that so engages me I actually read it all the way through. Contrary to expert opinion, people still read Web copy word for word. Below is one example. This post caught my attention because two of our cofounders talked about “inbound marketing” here and here before it became […]