The SEO industry clearly has more than 9 lives. For every linkbait piece proclaiming the death of SEO, there’s a retort published on a marketing blog. Society can’t quite decide if SEO still has a pulse or not. As long as search exists, I don’t see SEO going away. SEO isn’t something that dies; it […]
Raven’s link building tool has been a staple for SEOs and online marketers for years. I want to make the distinction between on-page SEO and off-page SEO because I think there’s a lot of confusion about what constitutes search engine optimization and would like to broaden the use of the term. Then we can talk about a few […]
One of the greatest things about WordPress is the ability to find a plugin for just about anything. In fact, their developer community is second to none when it comes to CMS add-ons. Since plugins are a big draw to the WordPress platform, it’s common for many site admins to add a lot of plugins […]
There’s a current Web design trend that’s disadvantageous to your overall success on the Web. It’s called one-page websites – sites that only have one page and instead of linking to internal pages, just scroll when you click on the navigation. Single-page websites are neither findable nor sharable, and the user experience of unexpected scrolling is […]
People who surf the Web all day love shortcuts and efficiencies. When you’re writing an online article, it seems obvious to link out to websites that your readers might want to check out. You’re just making it convenient for them, right? That might be what you think, especially if you’re new to online marketing. Many […]
There’s a lot of new top level domains (TLDs) coming our way – almost 2,000 in all. The hope is that people and companies that couldn’t get the domain name they wanted with a .com or other common TLD will not only be able to get the one they want, but will also get one […]
Panda 4.0 rolled out over the past several days, and it seems to be a pretty significant update. While some Panda updates have been a ‘data refresh,’ there are a lot of bigger ripples this time around (~7.5% of English queries.) Panda is designed to keep websites with low quality content from ranking near the […]
A year and a half ago I spoke at a print media conference. It was all doom and gloom about how newspapers get closed down all over the place and how the future is about the Web. That’s true but only to some extent. Many problems are self-made, others are about unused opportunities, SEO for […]
Did you know? While the SEO and PR people are frantically training their outreach muscle there are already agencies that do outreach full time without even calling it marketing, PR or SEO. What do they do differently? Now don’t get me wrong. I have seen plenty of very promising and even quite advanced outreach methodology […]
It’s doesn’t matter whether you have 100, 1,000 or 11,000 issues after you audit your website for technical SEO issues. Fixing all the problems on the list can seem as impossible a task as putting a broken egg back together. That’s why people often ask me what to tackle first, especially after Raven released its […]