SEO

Businessman Pleading
By Nicolette Beard

May, 2015

3 SEO Tactics Search Engines Are Begging You To Use

I had the privilege of speaking recently at the Marketing United conference organized by our Nashville neighbors, Emma. It’s no small feat putting on an event of any kind, but the first one is always the hardest—and the scariest. The Emma Army was in full force, and it showed. The event was one of the […]


finding marketing opportunities
By Nathan T. Baker

April, 2015

How To Discover Marketing Opportunities for Any Website

A client or prospect isn’t interested in paying you if you can’t tell them what specific marketing efforts will help them make money.


keyword opportunities
By Nathan T. Baker

April, 2015

How to Discover Keyword Opportunities in 3 Simple Steps

Here’s the quick way to pinpoint keywords opportunities when you need the data fast.


data mining
By Mike Krass

March, 2015

How To Mine Data for SEO Insights

During a recent Google Analytics meetup our company hosted, we were asked a great question: How do you analyze your clients’ SEO data?


Shopping Cart
By Nathan T. Baker

March, 2015

An SEO E-Commerce Audit That Wins Clients

An e-commerce client may be better served if you fix on-site SEO issues and conversion problems before investing more heavily in content, social or PPC. Use this guide to create an introductory SEO e-commerce website audit that will show clients why investing in search visibility is a vital first step to any integrated online marketing campaign.


I will not copy
By Jon Henshaw

March, 2015

Detecting Duplicate Content with Raven Just Got Easier

Raven’s Site Auditor now supports canonicalization! The new canonical tag support works in conjunction with our preexisting duplicate content check. Learn how our tool analyzes pages for duplicate content and how the new feature enhances those results.


versus istockphoto
By Nicolette Beard

March, 2015

10 Duplicate Content Scenarios and How To Solve Them

Confused about what constitutes duplicate content? Worried about re-posting your own content on LinkedIn or another website? How, exactly, could duplicate content issues affect your SEO? Find out.


Links add monetary value
By Trevin Shirey

March, 2015

How To Build Links That Add Value

I love to overcomplicate link building. I’ll start out trying to earn a few new links to a site and six hours later I have a 23,346 row Excel file open, 52 Ahrefs tabs open, three empty coffee cups and a half-written link prospecting formula jotted down on a post-it note. It’s like the SEO version of The Hangover.


sherlock-traffic-cover-resized
By Nathan T. Baker

March, 2015

How To Solve a Website Traffic Decline Like Sherlock

Sherlock Holmes doesn’t have a super power, but he does extraordinary things. His secret weapon is deductive reasoning. As a marketer, when you’re analyzing and reporting on website traffic, you’ll sometimes come across drops or dips you can’t explain. To explain a website traffic drop to a client, you’ll need to put on your detective hat. As you eliminate possibilities, what remains is a growing amount of certainty. Use this guide as a reference.


shopping cart painting
By Jon Henshaw

March, 2015

Tips for Getting E-commerce SEO Right

Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It’s essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven’s President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop’s article, part of their SEO Experts series.


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