But social media marketing isn't just for big brands – far from it. While you’ll certainly find companies like Ford and Reebok engaged in marketing through Facebook, Twitter and other social networks, they’re not the only success stories.
In fact, it's small business owners who likely have the most to gain from marketing their business via social networks. It's a free (or at least cheap) and efficient way to build up your audience and share your message.
If you're a small business owner trying to learn the ropes of successful social media marketing, here are some important tips to help you out.