In March, we released an update to our integration with Google Webmaster Tools that dramatically overhauled the tool's user interface and, more importantly, added Top Searches data – including average position.
With average position, you can get real information on where people are finding your domain in Google searches. No guessing based on scraped data, no hoping that people are searching in private mode in the middle of the Bermuda Triangle to get the least affected results possible.
Average position factors all of that information in and gives you a reasonable estimate of your organic opportunities.
But it can be a little trickier than the average tool to set up. Let's break down exactly how to get GWT working in your account.