In today’s digital world, almost anyone can call themselves a journalist.
With smartphones and always-accessible blogs and social media sites, everyone is now a "reporter" – under the right circumstances – with the ability to bring stories from anywhere in the world to a potential audience of billions.
So maybe it's time for all of us – especially marketers – to get trained like reporters. After all, journalists have been telling stories for a long time now – before the Internet, before viral videos, before Twitter, Facebook and Vine.
Which storytelling tips stand the test of time, and how can you incorporate them into your own content marketing?
Let's look at 10 lessons journalism can teach us about storytelling.