Broken link building with Raven’s Link Manager and local directories
Written by Eric Scism | Posted on January 27th, 2012 | Comments:
Frustrated with social media link building and directory submissions? It’s time to get dirty by digging in and prospecting local directories to find broken link building gold. There are a ton of great broken link building resources out there. I obviously didn’t invent it, but I have my own unique twist on this established technique …
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#Ravenchat wrapup: January 2012
Written by Courtney Seiter | Posted on January 26th, 2012 | Comments:
We knew we were in for it when we chose Joe Hall as our special guest for our January #Ravenchat, and he brought the fun – and food for thought – in a freewheeling chat about Google Plus, Pinterest, Raven and … pants? Here are some of the highlights, curated by Storify. Google Plus First …
How to track events in Google Analytics using GAConfig.com
Written by Brannan Atkinson | Posted on January 25th, 2012 | Comments:
Earlier this month, Raven launched a free, new tool called Google Analytics Configurator, or GA Config for short. GA Config is for marketers who want to get the most from Google Analytics but don’t want to spend hours rooting around for the right code. VP of Product Marketing Taylor Pratt created the site after finding …
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Turn broken pages into new link opportunities with Research Central
Written by Taylor Pratt | Posted on January 24th, 2012 | Comments:
Since I joined Raven about two years ago, we’ve gone through our share of new website designs. I think I’ve been a part of three or four of them so far, and I’m sure we’ll be ramping up for another soon. And with every new web design, every big promotion – basically the longer your …
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Did You Know? Report on up to 100 keywords from a Research Assistant search
Written by Megan Morris | Posted on January 23rd, 2012 | Comments:
Whether you’re researching your own URL to get an idea of keywords you might want to track in SERP Tracker or getting the rundown on a competitor’s paid and organic keywords, Raven’s domain research (found at Research > Websites > Research Assistant) is a very helpful tool. To run a domain research report, go to …
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Easy fixes to improve site speed – and SEO
Written by Jon Quinton | Posted on January 20th, 2012 | Comments:
In terms of a ranking factor, site speed has been in the cards for a while – officially, since Google announced back in 2010 that it had become a consideration in rankings. The question is, how much does site speed affect rankings – and how much should you worry about it? As this post will …
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#Ravenchat guest Joe Hall on debauchery, Walmart and his most hated TV show
Written by Courtney Seiter | Posted on January 19th, 2012 | Comments:
If you’ve been in the Internet marketing industry for a while, chances are you’ve heard of writer, marketer and consultant Joe Hall. Whether you’ve seen him speak at a conference, read his writing on Marketing Pilgrim or his own blog or had the good luck to spend some time with him in person, you might …
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How to upgrade your competitor analysis with Research Central
Written by Taylor Pratt | Posted on January 17th, 2012 | Comments:
One of my favorite things about our Research Central tool is how versatile it is. You can use it for just about any SEO task, whether you’re in the keyword research stage or finding link opportunities. One of my favorite uses of Research Central is for competitor analysis. If you remember, a few months ago …
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Did You Know? How to perform advanced searches in Social Monitor
Written by Megan Morris | Posted on January 16th, 2012 | Comments:
Raven recently released new social tools, including a completely ravamped Social Monitor (found at Social > Monitor). Powered with data from uberVu, it taps into millions of conversations on more than 20 social networks—including Twitter, Facebook, Flickr, YouTube and WordPress—to display up to 1,000 results per day. To help you receive results relevant to your …
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5 ways to make your content shareable
Written by Janet Aronica | Posted on January 13th, 2012 | Comments:
Now more than ever, your blog’s traffic depends on how much your community shares it. More and more, search engines are looking to reward rankings to the highest quality content, and the best content gets the Tweets, Facebook shares and Google +1′s that the search engines engine take into consideration. So it pays to pay …