A great project manager can help streamline your company in many positive ways – including your PPC campaigns. Yes, PPC. All the things that good project managers do – set short term goals, keep a project on budget, juggle the data and numbers, communicate internally and externally, manage a team and build trust – are …

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Raven’s new CRM includes a Leads tool that makes it easy to convert leads into manageable contacts. I’m going to show you how to automatically capture leads in the new CRM using Wufoo forms. Why Wufoo? Integrating Wufoo was at the top of my list when we were choosing the lead sources we wanted to …

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One of the brightest minds in SEO thought joins Raven on Twitter next week. Ross Hudgens will be our special guest for #Ravenchat May 23 at 3 pm CST (GMT-5). Ross is SEO Manager at Full Beaker Inc. and is well known for being a “big thinker” when it comes to SEO and the link …

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Majestic SEO updates link metrics Yesterday our third-party partners at Majestic SEO announced new link metrics. Today, we’re happy to tell you that those updated link metrics—named Trust Flow and Citation Flow—are now available in Raven. You’ll find them incorporated in Raven’s Research Central tool now, and the Site Finder and Backlink Explorer tools shortly. …

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Here’s the thing about tagging – it never works out the way that you think it will. On paper, tagging is perhaps the most useful organizational tool you have in your digital arsenal. A good tagging system gives you, the user, as much or as little control over how your data is grouped, how you …

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Dear SEO clients: It’s not you, I swear. It’s me. I have an agency hangover. I just spent the last four years in agencies, working with everyone from small, local clients to large e-commerce sites. Just like in any other profession, experiences ranged from spectacular to ugly. But after solving some of the same problems …

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Without futher ado, because this is one of those headlines that says everything: 1. Content Strategy Google Group This group started in 2008—yes, that’s at least how long content advocates have been advocating—and it’s still my first stop when I want to know what content folks are talking about. The group is active, but not …

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Two ladies and one gentleman have joined Raven in recent weeks, bringing our team to a total of 24. So we can all get to know them a little better, I asked our newbies to pick out 10 questions to answer from the famous Vanity Fair Proust questionnaire. Here goes: The Quirky One Leah Edwards …

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There was a time when building links anywhere and by any means—via social profiles, page footers, directories, anything you could get your hands on—was an effective linking strategy. This is no longer the case. Google’s modern-day algorithm eschews linking schemes, low quality content and links they see as irrelevant or untrustworthy. Now, link building looks …

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One of Raven’s most valuable features is helping you organize your data. Profiles and websites were built to make it easier to keep data by client, project or team member. You decide how best to organize data for your organization and the type of work you do. A website can only be in one profile. …

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