One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicated the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this blog post. Here’s why I think Twitter is worth your …

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It’s almost time for the Super Bowl – a bonanza for marketers, beer drinkers and football fans alike! Seeing as many of us Ravens are all three, we’re pretty excited. Way back in the summer of 2011, we started a few fantasy football leagues that have been the source of lots of fun and smack …

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Most Internet marketers realize you can never know everything about this industry. The search and social landscape changes every day, and one Google algorithm shift can make a big difference. One way to stay on top of your game? Spend wisely on great Internet marketing conferences like SMX West in San Jose, CA Feb. 28-Mar. …

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It’s a good thing ravens can fly, because February is going to find our Ravens all across the country – speaking, exhibiting at and attending lots of great conferences. Meanwhile, back at home we’ll have no shortage of ways to hang out with us and keep learning how to make the most of the Raven …

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The Link Manager is one of Raven’s most popular features, and it’s also one of the most robust – which means there are a few things it can do that you might not be aware of. You probably know you can export and import links, but did you know that you can move links from …

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Frustrated with social media link building and directory submissions? It’s time to get dirty by digging in and prospecting local directories to find broken link building gold. There are a ton of great broken link building resources out there. I obviously didn’t invent it, but I have my own unique twist on this established technique …

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We knew we were in for it when we chose Joe Hall as our special guest for our January #Ravenchat, and he brought the fun – and food for thought – in a freewheeling chat about Google Plus, Pinterest, Raven and … pants? Here are some of the highlights, curated by Storify. Google Plus First …

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Earlier this month, Raven launched a free, new tool called Google Analytics Configurator, or GA Config for short. GA Config is for marketers who want to get the most from Google Analytics but don’t want to spend hours rooting around for the right code. VP of Product Marketing Taylor Pratt created the site after finding …

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Since I joined Raven about two years ago, we’ve gone through our share of new website designs. I think I’ve been a part of three or four of them so far, and I’m sure we’ll be ramping up for another soon. And with every new web design, every big promotion – basically the longer your …

Continue reading "Turn broken pages into new link opportunities with Research Central"

Whether you’re researching your own URL to get an idea of keywords you might want to track in SERP Tracker or getting the rundown on a competitor’s paid and organic keywords, Raven’s domain research (found at Research > Websites > Research Assistant) is a very helpful tool. To run a domain research report, go to …

Continue reading "Did You Know? Report on up to 100 keywords from a Research Assistant search"