Every brand-related piece of content is released with high expectations.
Publishers want readers to quickly find, thoroughly enjoy, and enthusiastically share every piece. "Going viral" is the online content equivalent of winning an Oscar for a movie or Pulitzer for a book.
But with a number of factors out of the publisher's control, and the moods and likes of the public constantly changing, what can publishers do to facilitate sharing of viral proportions?
I recently read a quite extraordinary book, Contagious by Jonah Berger. Berger goes into great detail about what works and what doesn’t when it comes to viral content.
Let's look at some of viral content's most contagious aspects.