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In today’s digital world, almost anyone can call themselves a journalist. With smartphones and always-accessible blogs and social media sites, everyone is now a “reporter” – under the right circumstances – with the ability to bring stories from anywhere in the world to a potential …
In March, we released an update to our integration with Google Webmaster Tools that dramatically overhauled the tool’s user interface and, more importantly, added Top Searches data – including average position. With average position, you can get real information on where people are finding your …
We’ve all heard the success stories of huge brands in social media. Oreo’s real-time marketing savvy. Coke’s extensive content investment. Skittles’ gleefully weird social media voice. But social media marketing isn’t just for big brands – far from it. While you’ll certainly find companies like …