SEO

Computing is Hard!
By Jon Henshaw

August, 2013

What’s the best way to verify your site in Google Webmaster Tools?

Google Webmaster Tools (GWT) requires that you verify ownership of every site you add to it. If you don’t verify the site, you won’t see any data related to it. Even worse, if you don’t verify your site, Raven won’t be able to display your ranking results! Luckily, GWT provides five different verification options, two […]


how-to-use-press-releases
By Arienne Holland

Evolution of a Press Release Freak Out

Public relations professionals are paid to stay calm during a crisis. And that’s exactly what most of them did after Google’s recent link schemes guidelines update. SEOs, however, flipped out. And PR distribution services — who have been advertising the SEO benefits of using their networks for years — had to make quick decisions about […]


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By Courtney Seiter

August, 2013

Anatomy of the Perfect SEO Client

A great SEO client is hard to find. They have to be involved, but not so involved they step on your toes. It would be great if they were knowledgeable about the industry (but not so knowledgeable they could do all the work themselves). They need to collaborate, but also get out of the way […]


GWT versus Scraped Data
By Jon Henshaw

August, 2013

Rankings Compared: Scraped Rankings vs Average Rankings

There’s been a lot of debate lately about the necessity of ranking data and the validity of where that ranking data comes from. I wanted to write a balanced and honest look at the usefulness of rankings and compare the data that comes from Google Webmaster Tools (GWT) and scraped data that comes from providers […]


The Slow Waddle of Progress
By Dustin Verburg

July, 2013

DuckDuckGo: The Slow Waddle of Progress

I always root for the underdog. I find an absurd glee in imagining scenarios that end with the underdog carrying a trophy around while being showered in confetti or cheap beer. And since the NSA leaks and PRISM scandal, DuckDuckGo has become the Internet’s second-favorite underdog (Mr. Snowden being the first). The search engine’s traffic […]


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By Rob Woods

July, 2013

The 10 Most Common SEO Mistakes

After 13 years in SEO, I’ve seen a lot of websites. After a while, one starts to notice trends – the same basic SEO errors repeated over and over. Most of these are easy to find and fix – the kinds of things that any decent SEO should be aware of. The kinds of things […]


How to Identify Quality Websites With Raven
By Alison Groves

June, 2013

How to Identify Quality Websites With Raven

When you’re building links (or as I like to call it, marketing our website), quality is everything. Even if we leave search signals out of the equation, it boils down to this: If you get a mention on a website, you want to make sure that website is the highest quality it can possibly be. […]


Why BuzzFeed Doesn’t Need Google
By Dustin Verburg

June, 2013

Why BuzzFeed Doesn’t Need Google

BuzzFeed is a popular website that aggregates viral content from around the web and produces a few original features in between. BuzzFeed focuses on social shares instead of search, and there’s some animosity between the site and Google, seemingly on both sides. BuzzFeed runs advertorials with do-follow links and features a wealth of duplicate content […]


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By Melissa Fach

June, 2013

When SEO Takes the Blame

When I started out in the SEO world, I took on a lot of responsibility – not just in regards to rankings, but also whether or not clients were seeing an increase in sales. When I worked with really small businesses, high rankings almost always resulted in increased revenue for them. But as I started […]


international-mcdonalds
By Zeph Snapp

May, 2013

How to do outreach for international SEO

Think outreach is a tough job? Try doing it in Spanish, French or more – in addition to English. International SEOs face the same issues all SEOs do (proliferation of spam, low regard for SEO companies, etc.), except that we operate in markets where the number of websites is much smaller, and webmasters are even more suspicious of […]


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