Google Panda, Penguin and Hummingbird Updates
By Jon Henshaw

November, 2013

How To Animal-Proof Your Website

This article is adapted from the Animal-Proof Your Website webinar. I remember when Google algorithm updates were named Bourbon, Vince and Florida. However, since 2011 we’ve been on an animal roll. While I would have picked more ferocious animals – like mosquito, hippo and Brazilian wandering spider – instead we’ve been subjected to the cuddly-looking […]

man with a megaphone
By Arienne Holland

November, 2013

How (and Why) To Stalk Influencers

Recently, someone asked us at Raven, “How is the smaller marketer supposed to get an audience?” While there are hundreds of tactics, there’s one way that always works: building relationships with influencers using social media marketing and monitoring tools, like Raven. Why? Here’s the scenario: You’re trying to draw attention to your brand. Your goal […]

Tiny JS
By Tadeusz Szewczyk

October, 2013

Tiny JavaScripts Every Website Needs to Use

Did you know that you need just a few lines of code to protect yourself from mail address harvesters content framers URL spoofers and polluters? I’ve used three tiny JavaScripts for several years and still wonder why most websites don’t. These scripts can also help you improve and track your site. Coding like it’s 1999 […]

panic keyboard
By Ken Shafer

October, 2013

No Keyword Data? It’s Not the End of the World

OK, so the keyword apocalypse is upon us. Pretty soon, you won’t be able to see what keywords are driving your organic search traffic. But this doesn’t have to mean you’re flying blind. I’ve been managing the SEO efforts for larger sites for more than a few years, and I’m here to tell you I’ve […]

By Phil Buckley

September, 2013

Are You Ready For A World Without Keywords?

Editor’s Note: This article was originally set for publication on September 10, which would have made Phil look like a total psychic genius. As we all now know, his prophecy came to pass much faster than even he could have predicted and he made a few updates accordingly. Still, marvel at the prescience! Remember three […]

By Jonathan Moreland

September, 2013

Better, Faster, Stronger Competitive Analysis with Raven

Competitive analysis is a valuable piece of any marketing campaign. Researching what your competitors are doing well (and what they’re not) can help you: Gain context about your “place in the pack” and set client expectations Understand your larger industry and marketplace Become inspired and spark creative ideas for your own campaign Receive “free advice” […]

By Rob Walling

September, 2013

7 Critical Questions For Analyzing SEO Keywords

How often do you revisit your keyword strategy? I’m not just talking about opening up Google Analytics and your Excel spreadsheets to stare at a bunch of words and think about them really hard. Nope. The whole point of keyword analysis is to uncover missed or hidden opportunities, refine your strategy and optimize your tactics. […]

By Courtney Seiter

September, 2013

Reddit Recap: Raven Co-Founder Jon Henshaw’s AMA

Earlier this week, Raven co-founder Jon Henshaw chained himself to his desk (that’s only a slight exaggeration) and offered himself up to the Reddit masses for a no-holds-barred “Ask Me Anything” session. Lots of smart marketers and SEOs asked him many great questions on topics ranging from link building strategies to career progression to how […]

By Courtney Seiter

September, 2013

3 Ways Link Building May Get Harder in the Future

None of us have a crystal ball when it comes to SEO, but certain things aren’t so much a matter of if, but when. Let’s start with two things we know: It’s in Google’s best interests if users find their search engine pleasant and useful. The processing speed of computers is expected to double every […]

Nemo me impune lacessit
By Courtney Seiter

August, 2013

SEO Slogans: What’s Yours?

Is search engine optimization having an identity crisis? Sometimes SEO is dead. Sometimes SEO goes by other names, like content marketing or (shudder) inbound marketing. But at Raven, we’re not giving up on SEO. We’re standing up for those three little letters. We even think SEO should have its own motto, so we asked all […]

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