SEO

SEO tips for newbies - Main
By Arienne Holland

May, 2013

48 tips for SEO newbies from 48 experienced SEOs

A few weeks ago, we asked Raven’s Facebook Page fans, who are some seriously experienced SEOs, this question: “If someone new to SEO asked you for your BEST piece of advice, what would you say?” Everyone had tips for SEO newbies. A few themes emerged — educate yourself, pay attention to content, find another job. […]


Why SEOs Should Get Sites Banned
By Ben Cook

May, 2013

Why SEOs Should Get Sites Banned

When Google announced the roll-out of Penguin 2.0 last week, it triggered a string of events nearly as reliable as the instinctive flocking of the salmon of Capistrano… Thus began the time honored tradition of SEOs blogging and tweeting about who got penalized… Our first analysis is online: Google’s Penguin Update 2.0: Loser analysis http://t.co/1h6h1ydcGK […]


404 Error
By Ben Cook

May, 2013

Good: Funny 404 Error Pages. Great: Profitable 404 Error Pages.

Photo Credit: Marc DuBois via Compfight cc A 404 Page Not Found error usually is the last thing you want your site to serve up. But what if visitors being served a 404 error aren’t guaranteed to leave your site in frustration? Good 404 pages display a bit of personality or lighten the mood with […]


see-no-evil
By Steven Shattuck

May, 2013

Old SEO, meet new SEO: How to get buy-in for modern marketing

Marketing moves fast. The SEO strategies that win today – creating high-quality content, focusing on the metrics that matter to clients and investing in digital PR – are often far different than what’s come before them. Next-level marketers and SEOs know what it takes to be successful today, but convincing the powers that be within […]


Site Auditor
By Jon Henshaw

May, 2013

How to do an SEO site audit like a boss

The No. 1 rule in SEO is to check your site for on-site search engine optimization problems. The reality is that no matter how amazing your webmaster is, there’s a 99.9% chance your site will still have some problems. Visibility is usually at the top of the list, followed by missing, incomplete or broken copy, […]


8440310349_c53118675b_k
By Amanda DiSilvestro

May, 2013

What SEOs Need To Know About Website Navigation

Photo credit: Flickr It doesn’t get talked about as much as links or on-site issues, but being able to navigate around a website is incredibly important when it comes to SEO. No user wants to click on a site only to get lost trying to find how to make a purchase (and I will take […]


SEO Metrics
By Jeremy Rivera

May, 2013

Marketing voices, part two: The changing metrics of SEO

When it comes to Internet marketing, things are constantly changing. In the second half of our roundup of marketing opinions, we’ll focus on how SEO is evolving when it comes to strategy, metrics and quantifying your success. Meet the marketers Mike Arnesen: Blogger and senior SEO Analyst at SwellPath Phil Buckley: Blogger and director of SEO at Virante […]


SEO Metrics
By Jeremy Rivera

April, 2013

16 marketers on the metrics that matter

If you can’t measure your efforts and explain your results, you’re going to have a hard time justifying your marketing work. Raven recently published a resource that looks at 28 SEO Metrics and how to use them to communicate the success of marketing campaigns – and thus, the value of your work – to clients. […]


optimus-prime
By Jeriann Watkins

April, 2013

On the ‘optimization’ part of SEO

You’ve seen the articles. SEO is dead, linkbuilding is dead – everyone is ready to bury SEO right along with bulky computer towers and link farms. But SEO isn’t anywhere close to death. Those stories simply perpetuate rumors in pursuit of the cheapest form of linkbait. Adding insult to injury, they seldom even result in […]


arrows
By Clayburn Griffin

April, 2013

How to measure and report social SEO metrics

As search engines work on getting “social search” just right and Facebook moves into the search game with Graph Search, there’s no doubt that this will be the year of social SEO – using social media to reach your SEO goals. But how do you measure the impact your social efforts are having on SEO? […]


email plane
email plane

© 2007-2016 Raven Internet Marketing Tools. All Rights Reserved.