By Jon Henshaw

March, 2013

Focus on the SEO metrics that matter

Here’s the sort of thing SEOs used to sell to clients: “We’ll get you on Page 1 in Google for your keyword.” Here’s the sort of thing SEOs used to report to clients: “You’re ranking 2 on Page 1 in Google for your keyword.” Things have changed since then. Clients are now demanding SEO performance […]

By Chris Countey

March, 2013

On-site SEO with Raven’s Site Auditor: Part 2

Last week in Part 1 of my guide to on-site SEO with Raven’s Site Auditor, we talked about on-site SEO in terms of visibility, meta issues and content. This week in Part 2, it’s on to links, images, semantics and page speed. Links Google wants to return websites that provide the best user experience, so […]

By Chris Countey

March, 2013

On-site SEO with Raven’s Site Auditor: Part 1

There’s the sexy side of SEO, like writing splashy content, getting to know bigwig influencers on Twitter and hustling for those Grade-A links. And then there’s on-site SEO, the … less-sexy side. On-site SEO (also called on-page or technical SEO) is the process of making your website as search engine- and user-friendly as possible. It’s […]

Square Cat Skates
By Jeremy Rivera

March, 2013

Outreach link building in 5 simple steps

As a roller derby referee, I’m serious about my skates. So when I’m at Square Cat Skates, I’m there as a customer. But what if I were there as an SEO, running a link building campaign with the California roller skate and roller derby gear shop as my client? That’s the scenario I walked through […]

By Melissa Smith

March, 2013

New Google Analytics metrics for a (not provided) world

Google Analytics has long been the go-to website statistics program for businesses of all sizes. But there’s a new keyword in town, and (not provided) isn’t going away anytime soon. This “keyword” represents any and all keywords used by website readers who found your website through a Google search query while logged into their Google […]

By Martin Oxby

January, 2013

5 top tips to a smooth SEO-client relationship

It seems like everyone has an idea of what ‘SEO’ means these days – whether it’s correct or not. It used to be that an agency needed to explain SEO from top to bottom to a potential client, but lately clients at Summit Web Solutions are more often coming to us with a pre-formed idea […]

By Philip Rudy

January, 2013

How does Google reward creativity?

An idea is born. The juices are flowing, and you can’t wait to unleash your newest Internet adventure. The marketing process starts with the first line of code. Correction: It starts before the first line of code. Combining great content, a diverse search engine optimization strategy, a creative website and many other aspects of online […]

By Raven Tools

December, 2012

From rankings to revenue: How one SEO helps clients make the metrics shift

If you’re reading this, then you haven’t turned your back on Raven Tools, which – as I outlined in my post the other day – is a good thing. That said, there is still a chance you are trying to cope with last week’s announcement regarding Raven Tools dropping scraped data on January 2. With that in mind, I wanted […]

By Raven Tools

November, 2012

Be an .htaccess hero in 3 simple steps

Your palms cover your sweaty face, your heart rate rises, and your extremities flail as someone squawks distantly, “We’re going to need to edit the dot H-T-Access file.” Naturally, your first instinct is blame WordPress, the IT guy, GoDaddy, or really anything so that you don’t have to do it. But hold on – while […]

By Raven Tools

November, 2012

6 techniques to improve your SEO social indicators

What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day. Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results. Bing […]

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