Posts written by Nicolette Beard

Online Training
By Nicolette Beard

July, 2015

Conquer the Digital World With These 20 Online Courses

School may be out for summer, but the professional online marketer never stops learning. With millions of websites (yes, millions!) hoping to grab your attention with the promise of teaching you about online marketing, it’s nearly impossible to separate the wheat from the chaff. Well, I’ve done the homework for you. I used my link […]


22 Top Podcasts To Re-Energize Your Online Marketing
By Nicolette Beard

July, 2015

22 Top Podcasts To Re-Energize Your Online Marketing

We’ve culled through dozens of marketing podcasts to find the best of the best. You will kickstart a marketing mindset when you absorb the wealth of information available from numerous industry luminaries.


timepieces
By Nicolette Beard

June, 2015

How Much Is Your Time Worth?

With 1,000 clients, it was difficult for this digital marketing agency to be in touch regularly with all of them. Raven allows them to be proactive and never worry about reporting again.


Businessman Pleading
By Nicolette Beard

May, 2015

3 SEO Tactics Search Engines Are Begging You To Use

I had the privilege of speaking recently at the Marketing United conference organized by our Nashville neighbors, Emma. It’s no small feat putting on an event of any kind, but the first one is always the hardest—and the scariest. The Emma Army was in full force, and it showed. The event was one of the […]


versus istockphoto
By Nicolette Beard

March, 2015

10 Duplicate Content Scenarios and How To Solve Them

Confused about what constitutes duplicate content? Worried about re-posting your own content on LinkedIn or another website? How, exactly, could duplicate content issues affect your SEO? Find out.


abstract street scene
By Nicolette Beard

February, 2015

Embrace the New Reality of Link Building

It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments, it was clear that Google continues to be a lightening rod for the search industry. It’s easy to misinterpret […]


PPC and SEO Go Together Like Peanut Butter and Jelly
By Nicolette Beard

February, 2015

PPC and SEO Go Together Like Peanut Butter and Jelly

For years, I thought of myself as an SEO purist. Maybe it was a control issue. I thrived on my ability to influence search results based on my awareness of user behavior, how and where to place a link for maximum benefit and even how to create a unique query space, just to see if […]


SEO is Not To Blame for Your Crap Content
By Nicolette Beard

January, 2015

SEO is Not To Blame for Your Crap Content

During a hiring phase in November, I interviewed one social media candidate who was an active blogger. I asked him how he optimized his blog for search engines, because a key social media skill is in understanding the interplay between search and social. He told me: I don’t do SEO. I don’t want to risk […]


How To Escape the Google Penalty Box
By Nicolette Beard

January, 2015

How To Escape the Google Penalty Box

If you’re new to the Raven blog, then you may be new to our online training classes also. I’ve conducted two so far (you can find them here and here) and have been amazed at not only how many people stay for the Q&A, but also the questions people ask through our Help Desk following these […]


Is Content Curation Dead?
By Nicolette Beard

December, 2014

Is Content Curation Dead?

Content curation has been around a long time. The best curated content relies on the editorial oversight of a subject matter expert (SME). This person (or team) has the ability to sift through reams of resources to find that one hidden gem which, when added to the compilation, will educate, inform, inspire and, maybe, even […]