After 13 years in SEO, I’ve seen a lot of websites. After a while, one starts to notice trends – the same basic SEO errors repeated over and over. Most of these are easy to find and fix – the kinds of things that any decent SEO should be aware of. The kinds of things […]
On a tight budget but still need to grow your online presence and increase your search visibility? Consider user-generated content. Putting users in the content driver’s seat can allow businesses and brands to significantly grow their content, develop and strengthen consumer relationships and improve their SEO. The result? Maximized conversions and sales opportunities. Allowing your […]
Hooray, Facebook Graph Search is here! Last week, the new Facebook search tool started rolling out broadly to everyone who uses Facebook in U.S. English. We’ve already talked about how to prepare your business for its arrival, so now it’s time to dive into the search functionality. Is it any good? The reviews for that […]
We’ve all heard from plenty of PR geniuses about how to optimize your press release and pitch for your best chance at coverage, but it’s rare to hear from the journalists, bloggers and TV and radio producers themselves. Probably because they’re busy plowing through the thousands of press releases we send them every day. So […]
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman Some psychologists believe our affinity for stories may have developed out of the evolutionary advantage it gave our species. Instead of having to learn from our own mistakes about the dangers in the world around us, storytelling […]
I wasn’t always a social media marketer. In my past life, I was a reporter and editor for magazines and newspapers. Yes, like so many now-marketers, I was a journalist. And if you know anything about journalists, you know that we really, really don’t like when we don’t know things. The whole job of a […]
In this age of noise, it’s critical that your message cuts through the static and connects with customers. That’s why persona research is an essential part of your overall content marketing strategy – to ensure your content is speaking to, and connecting with, the right people. Persona research is as much an art as it […]
BuzzFeed is a popular website that aggregates viral content from around the web and produces a few original features in between. BuzzFeed focuses on social shares instead of search, and there’s some animosity between the site and Google, seemingly on both sides. BuzzFeed runs advertorials with do-follow links and features a wealth of duplicate content […]
When I started out in the SEO world, I took on a lot of responsibility – not just in regards to rankings, but also whether or not clients were seeing an increase in sales. When I worked with really small businesses, high rankings almost always resulted in increased revenue for them. But as I started […]
Facebook has always been good at connecting people, but the social network’s new Graph Search feature takes this underlying principle to a whole new level. Graph Search, which is rolling out slowly now public for all Facebook users, introduces a powerful search element to Facebook by allowing users to search (not just their friends) based […]
