When I started out in the SEO world, I took on a lot of responsibility – not just in regards to rankings, but also whether or not clients were seeing an increase in sales. When I worked with really small businesses, high rankings almost always resulted in increased revenue for them. But as I started […]
Facebook has always been good at connecting people, but the social network’s new Graph Search feature takes this underlying principle to a whole new level. Graph Search, which is rolling out slowly now public for all Facebook users, introduces a powerful search element to Facebook by allowing users to search (not just their friends) based […]
From September 2011 until June 2012 I wrote more than 220 blog posts. These weren’t pushover posts. We’re talking, on average, 1,400 words per article. A few were in the 4,000 range and one was more than 10,000 words. For those of you counting, that’s five articles a week. One a day. For each article, […]
SEO has always had a rough ride when it comes to client services. Unlike paid advertising, search engine optimization can take time before any significant results can be reported. This can make SEO a difficult sell, especially when compared to PPC’s instant gratification. Some of its difficulty has also been self-inflicted. Too many SEOs made […]
Sometimes being original is hard. Sometimes you just wanna do anything but write that blog post. And when these two universal truths combine, we get the content marketer’s standby: the ol’ compare-two-things blog post. They usually have a headline like “X things Y can teach you about Z,” and they either: capitalize on a pop […]
Think outreach is a tough job? Try doing it in Spanish, French or more – in addition to English. International SEOs face the same issues all SEOs do (proliferation of spam, low regard for SEO companies, etc.), except that we operate in markets where the number of websites is much smaller, and webmasters are even more suspicious of […]
A few weeks ago, we asked Raven’s Facebook Page fans, who are some seriously experienced SEOs, this question: “If someone new to SEO asked you for your BEST piece of advice, what would you say?” Everyone had tips for SEO newbies. A few themes emerged — educate yourself, pay attention to content, find another job. […]
When Google announced the roll-out of Penguin 2.0 last week, it triggered a string of events nearly as reliable as the instinctive flocking of the salmon of Capistrano… Thus began the time honored tradition of SEOs blogging and tweeting about who got penalized… Our first analysis is online: Google’s Penguin Update 2.0: Loser analysis http://t.co/1h6h1ydcGK […]
In today’s digital world, almost anyone can call themselves a journalist. With smartphones and always-accessible blogs and social media sites, everyone is now a “reporter” – under the right circumstances – with the ability to bring stories from anywhere in the world to a potential audience of billions. So maybe it’s time for all of […]
I get excited about the strategy of remarketing. A prospective client flew down to Houston to meet with me a few weeks ago. I rambled on about search networks, display networks, social network advertising, and then I got to remarketing. When I came up for air, he said “Wow, you’re really into this remarketing shit.” […]
