We’ve all heard the success stories of huge brands in social media. Oreo’s real-time marketing savvy. Coke’s extensive content investment. Skittles’ gleefully weird social media voice. But social media marketing isn’t just for big brands – far from it. While you’ll certainly find companies like Ford and Reebok engaged in marketing through Facebook, Twitter and […]
At last count, the Internet had 389 gagillionbillionzillion pages of content. As we quest to figure out what quality content is, let’s start with original content. Do you have it? If you have ever taken a Cosmo quiz about your flirting skills, you know how this works. For every question, choose one answer. Add your […]
A 404 Page Not Found error usually is the last thing you want your site to serve up. But what if visitors being served a 404 error aren’t guaranteed to leave your site in frustration? Good 404 pages display a bit of personality or lighten the mood with some humor, and if they’re really good, […]
Marketing moves fast. The SEO strategies that win today – creating high-quality content, focusing on the metrics that matter to clients and investing in digital PR – are often far different than what’s come before them. Next-level marketers and SEOs know what it takes to be successful today, but convincing the powers that be within […]
Listen. We need to talk. I wasn’t going to say anything, but it’s time. Birds, bees, etc. Don’t be embarrassed – everyone goes through this. Yes, you’re totally normal. I know social media puberty is uncomfortable and awkward, but it’s gonna be OK. All the good professions have gone through this. It’s a natural cycle: […]
The No. 1 rule in SEO is to check your site for on-site search engine optimization problems. The reality is that no matter how amazing your webmaster is, there’s a 99.9% chance your site will still have some problems. Visibility is usually at the top of the list, followed by missing, incomplete or broken copy, […]
Let’s talk about every social media marketer’s least favorite subject: Social media ROI. It’s not that we can’t show off some hard numbers when someone asks us that dreaded question. On the contrary, we’re pretty much drowning in data, resources and how-tos. The best social media metrics, the worst social media metrics, how to determine […]
AJ Kohn is a brilliant marketing who probably knows a lot more about Google+ than you do. Jon Henshaw interviewed AJ to find out what Google is really up to with G+ and to also get a glimpse of what lies ahead for social media. Some of his answers may surprise you.
Photo credit: Flickr It doesn’t get talked about as much as links or on-site issues, but being able to navigate around a website is incredibly important when it comes to SEO. No user wants to click on a site only to get lost trying to find how to make a purchase (and I will take […]
When HubSpot introduced the term inbound marketing, its founders promoted the concept as the evolution of online marketing. We were told that outbound techniques like email, advertising and sponsorships were ineffective and expensive, and inbound techniques like on-site SEO, content creation and social sharing were the most cost-effective way to reach new customers. The reality is that inbound marketing is incomplete marketing – and HubSpot doesn’t even play by their own rules.