NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
The past several months we’ve asked our customers a lot of questions (perhaps you were one of them). We also studied which features they use the most, and took note of the ones they use the least. After we crunched and analyzed all of the data, the results showed us a clear path for changes […]
AMP We’ve turned the Web into a UX mess. Our sites are slow and they’re loaded with crappy ads that are desperate to get our attention. Google finally took notice and now they’re punishing us for it. That punishment has come in the form of Accelerated Mobile Pages, aka AMP. AMP requires webmasters to make […]
Majestic recently updated their algorithm to display 301 redirects for referring domains. Raven has also updated the Backlink Explorer to support displaying this new data. To view it, check the table display options for Indirect Target URL and Indirect Target Type. The table results will then display the new data columns. I wanted to learn more […]
I’m currently working with the TapClicks marketing team to create the Ultimate Content Marketing Guide. It’s an ambitious project and we just published the first section on Social Media. One of the objectives of the project is to repurpose the longform content into different mediums and formats. For example, we plan to create presentations, videos […]
I’m happy to announce that you can now report on Campaign, Ad Set, and Ad-level data for all of your Facebook Ads campaigns within Raven. Campaign: This is the level of data you could see previously in Raven Tools. Because we’ve added other levels of metrics, the Campaign view is now on its own tab. […]
Google really wants Webmasters and SEOs to make their sites secure and faster. There’s just one problem…it’s not easy to do. Adding an SSL certificate is still expensive and difficult to install. While speeding up a site can be even more complicated and usually requires a lot of coding changes. In my pursuit to solve […]
If you’re not familiar with Google Analytics (GA) referral spam, it’s because you’ve never looked closely at your GA results. Referral spam has been notorious for several years and it’s a constant frustration for marketers who have to provide analytics reports to their clients. Even more frustrating is Google’s lack of action to prevent it. […]
One of the most frustrating experiences a person can have on their phone is filling out a form. That’s because most web developers and designers don’t optimize their forms for mobile users. It ends up that optimizing forms for mobile users is quite simple. All it takes is changing the data type for the input […]
Company blogs get used for a variety of purposes that are well beyond the purview of helpful, high quality content. They’re used for product updates, conferences and events, new hires, contests, webinars and much more. Here’s a good example of the kind of post I’m talking about. Those type of posts are typically thin on […]
The AMP plugin for WordPress makes it incredibly easy to support AMP pages on your blog. However, there’s a common structured data validation error for AMP that many blogs experience. That error is “A value for the logo field is required.” This can be fixed by adding a Site Icon in the Site Identity settings […]
There’s a newly standardized HTML attribute used with the IMG element called SRCSET. It’s kind of a big deal because it allows webmasters to display different images based on a device’s screen size without the need for JavaScript or other special code. That means mobile browsers can be served the smaller images, thus speeding up their […]
SEO strategies and tactics have changed over the years as search engines like Google continue to tweak their search algorithms. However, what hasn’t changed is the need to fix and optimize sites.
In a previous article mentioning Market Motive, I wrote that I’d be happy to write a review if granted access. Well, Market Motive took me up on that offer and gave me free access to their service for a full month. This was soon after they launched and the quality of their program has only […]
Raven’s Site Auditor now supports canonicalization! The new canonical tag support works in conjunction with our preexisting duplicate content check. Learn how our tool analyzes pages for duplicate content and how the new feature enhances those results.
Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It’s essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven’s President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop’s article, part of their SEO Experts series.
Update – January 12, 2017: There’s a new post about how to remove Google Analytics referral spam that addresses new types of spam and includes resources for stopping it. Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is […]
When it comes to WordPress, I like to use as few plugins as possible. As WordPress has improved, I’ve been able to drop many of the plugins I’ve used. However, the number of plugins I continue to use and recommend has actually stayed about the same. That’s because each new year brings new vulnerabilities and […]
Earlier this year, I wrote about why link shorteners matter for content marketing. In the article, I mentioned how there’s no longer a need to shorten links for social networks like Twitter, but there’s still a need to shorten them in order to get campaign insights using Campaign Variables. The most widely used URL shortener […]
Update 2/21/2018: Since we wrote this piece in 2014, there’s actually an easier way to add SSL and HTTP/2 using Cloudflare instead of CloudFront. The instructions from the one you just did are too difficult for me to easily troubleshoot for you, but this new method is fairly straighforward & free! Before I begin, let’s […]
For most content and affiliate marketers, simply getting traffic to their site is not good enough. In fact, if users don’t engage with their content, then that traffic is essentially useless. The definition of engagement has changed slightly over the years. Early measurements of engagement focused on Bounce Rate and Pages per Session. However, those […]
