Social Media

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By Anny Solway

May, 2013

Social media success tips for small businesses

We’ve all heard the success stories of huge brands in social media. Oreo’s real-time marketing savvy. Coke’s extensive content investment. Skittles’ gleefully weird social media voice. But social media marketing isn’t just for big brands – far from it. While you’ll certainly find companies like Ford and Reebok engaged in marketing through Facebook, Twitter and […]


Dear Social Media Managers: It’s Time To Grow Up
By Kristy Bolsinger

May, 2013

Dear Social Media Managers: It’s Time To Grow Up

Listen. We need to talk. I wasn’t going to say anything, but it’s time. Birds, bees, etc. Don’t be embarrassed – everyone goes through this. Yes, you’re totally normal. I know social media puberty is uncomfortable and awkward, but it’s gonna be OK. All the good professions have gone through this. It’s a natural cycle: […]


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By Courtney Seiter

May, 2013

The Foolproof Guide to Measuring Social Media

Let’s talk about every social media marketer’s least favorite subject: Social media ROI. It’s not that we can’t show off some hard numbers when someone asks us that dreaded question. On the contrary, we’re pretty much drowning in data, resources and how-tos. The best social media metrics, the worst social media metrics, how to determine […]


AJ Kohn and Google+
By Jon Henshaw

May, 2013

AJ Kohn Explains Google+, Authorship and Ponders the Future of Social Media

AJ Kohn is a brilliant marketing who probably knows a lot more about Google+ than you do. Jon Henshaw interviewed AJ to find out what Google is really up to with G+ and to also get a glimpse of what lies ahead for social media. Some of his answers may surprise you.


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By Jason Bean

April, 2013

What happens AFTER you go viral?

Papa Roux, a little Cajun place on the east side of Indianapolis, isn’t a restaurant you would have heard of if you’re not from the area. That is, before it went viral. You may have heard the story along with the rest of the world: In snowy February, Papa Roux owner Art Bouvier spotted teenager […]


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By Jeremy Rivera

April, 2013

An OPEN approach to social media outreach

As link building evolves, it seems like it’s more and more about relationships. Getting access to a new audience is just as important as links and rankings, and relationships are what open the door for you to meet that potential new and qualified fan base. Those who have taken the time and energy to build […]


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By Pamela Ravenwood

February, 2013

The B2B’s guide to finding social media influencers with Twitter

By now, most companies know that social media is a great way to create exposure for a brand. But what if your brand markets to other businesses? In the not-so-recent past, a business-to-business (B2B) company’s marketing strategy leaned heavily on methods like cold calling and print advertising. Today, B2Bs are finding that tactics like optimizing their […]


Ultimate List of marketing Twitter chats
By Jeremy Rivera

December, 2012

Ultimate List of marketing Twitter chats

Twitter is a hub for influential people – including authorities on SEO, social media and online marketing. The difficult part is separating the valuable messages from self-promotion. One way to cut through the noise and get to the good stuff is to find and participate in Twitter chats that are relevant to your industry. Twitter chats use […]


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By Courtney Seiter

November, 2012

How ZAGG does social media marketing

Drew Conrad directs all of the social media commerce initiatives for mobile accessories retailer ZAGG, Inc. In 2011, ZAGG.com generated nearly $1 million in revenue directly from social media traffic sources. Before Drew takes the stage at SMX Social Media Marketing Dec. 5-6, we asked him to answer a few questions about how ZAGG does social media marketing. […]


scared-eggs
By Raven Tools

November, 2012

13 things to know before a social media crisis

Social media crises are a reality and a risk that we all face today. We’re all vulnerable to online attacks that threaten having a lasting and damaging impact on our brand’s reputation, both online and offline, and bottom-line. Managing your online risk requires more than just social monitoring of your brand. It requires a plan. Do you […]


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