Social Media

Social Media Accounts Represents Alt Attribute for this Image
By Nathan T. Baker

September, 2014

9 Don’ts When Changing Your Social Media Username

Changing your social media username is a big deal, especially if it’s part of a rebrand. Give the process proper respect and don’t make these rookie mistakes. Otherwise, you could be on Mashable for the wrong reasons (like when Netflix’s Qwikster brand was represented by a pot-smoking Elmo). Lesson: Be sure to check out what accounts […]

Shorten URL
By Jon Henshaw

September, 2014

How To Create Your Own URL Shortener With YOURLS

Earlier this year, I wrote about why link shorteners matter for content marketing. In the article, I mentioned how there’s no longer a need to shorten links for social networks like Twitter, but there’s still a need to shorten them in order to get campaign insights using Campaign Variables. The most widely used URL shortener […]

School Bus
By Nicolette Beard

September, 2014

9 Tips for Online Reputation Management during Back To School Season

Growing up in Michigan, the Alice Cooper anthem School’s Out for Summer actually meant something to me — a full three solid months of vacation. School age kids did not think of laboring until after Labor Day. Not so in Nashville, Tenn., the home of Raven HQ. A coworker mentioned “child school angst day,” referring to the first day […]

By Nathan T. Baker

August, 2014

Never Post to the Wrong Social Media Account Again

If you handle social media marketing for multiple clients, not posting to the wrong account is a foundational skill, right up there with spelling. So, when you get it wrong, you could be in for a long day. Unfortunately it’s easier than ever to forget you’re in the wrong account since social networking services are now gateways to other services. […]

Perfecting Social Media Skills
By Nicolette Beard

June, 2014

7 Social Media Skills Great Candidates Can’t Fake

Who reading this remembers CompuServe, AOL and the Bulletin Board Systems (BBSs)? These 70s-, 80s- and 90s-era online meeting places allowed users to communicate through a central messaging system and post messages to other users. In many ways, American Online was the Internet before the Internet, with its member-created communities. Businesses new to social media management may think social […]

segmenting social media audiences
By Nathan T. Baker

May, 2014

5 Ways to Segment Social Media Audiences Without Advertising

The most powerful way to segment social media audiences into really granular slices is by advertising. The catch? It costs money. If you add a credit card to a social network, seemingly limitless filtering options become available. Sometimes the investment is worth it. Other times it’s not, especially if you don’t have an advertising strategy that […]

LinkedIn Featured Image
By Arienne Holland

April, 2014

3 Tactics To Stretch Your Organic Marketing with LinkedIn

You may have heard that LinkedIn is the next big thing for B2B marketing. Pinterest is where the consumers are and LinkedIn is where the businesses are. OK, maybe. But you shouldn’t underestimate LinkedIn’s value for all marketers, especially when it comes to organic marketing. Whether you’re an SEO, a content marketer, a social media […]

mashable creative-zoom
By Nathan T. Baker

February, 2014

4 Ways Nissan’s Social Team Avoids Mashable’s Wrath

Sometimes you do NOT want to be on the front page of Mashable—for the wrong reasons anyway. That’s the mantra of Anne McGraw‘s team at Nissan. Anne is the senior manager of customer experience at Nissan, and part of her job is leading the team that interacts with Nissan customers on social media. Anne was half joking […]

Bored office worker
By Courtney Seiter

January, 2014

5 Steps To Stop Wasting Time on Social Media

Editor’s Note: Courtney Seiter has a new gig — she wrote this article in her last days as Raven’s community manager. Also, Raven is hiring! Let’s face it: Social media can be a giant time suck. Here are some strategies I’ve developed to manage my time on social media and make sure I’m controlling it […]

By Courtney Seiter

December, 2013

5 Ways To Be a Social Media Supersleuth

Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of social monitoring as sleuthing – using all the resources available […]

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