On the outside, it probably looks like it’s been a quiet year for Raven. However, internally the opposite has been true. At the beginning of 2015 we made some radical, long-term changes. The most significant change had to do with how we create and maintain Raven. The methodology we were using up to that point […]
SEO strategies and tactics have changed over the years as search engines like Google continue to tweak their search algorithms. However, what hasn’t changed is the need to fix and optimize sites.
Editor’s note: A small business owner who doesn’t have the resources to hire a lot of talent found great value in Market Motive. His recent comment on this older post prompted me to make sure it was current. He especially liked that he was able to work the classes around his crazy schedule. If you lack […]
Raven’s Site Auditor now supports canonicalization! The new canonical tag support works in conjunction with our preexisting duplicate content check. Learn how our tool analyzes pages for duplicate content and how the new feature enhances those results.
Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It’s essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven’s President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop’s article, part of their SEO Experts series.
Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site. Why is Referrer Spam a Problem? Aside from junking up your site […]
When it comes to WordPress, I like to use as few plugins as possible. As WordPress has improved, I’ve been able to drop many of the plugins I’ve used. However, the number of plugins I continue to use and recommend has actually stayed about the same. That’s because each new year brings new vulnerabilities and […]
It’s hard to believe another year has gone by here at Raven. Raven is now 8-years-old, which I believe in Internet years is somewhere between 62 to 81. Before I jump into what to expect from Raven in 2015, I want to recap the productive year we had in 2014. A look back at Raven […]
Earlier this year, I wrote about why link shorteners matter for content marketing. In the article, I mentioned how there’s no longer a need to shorten links for social networks like Twitter, but there’s still a need to shorten them in order to get campaign insights using Campaign Variables. The most widely used URL shortener […]