The AMP plugin for WordPress makes it incredibly easy to support AMP pages on your blog. However, there’s a common structured data validation error for AMP that many blogs experience. That error is “A value for the logo field is required.” This can be fixed by adding a Site Icon in the Site Identity settings […]
Have you ever made something that worked well, but afterwards you knew it could be made even better? That was the situation we were in with the Site Auditor. Aside from our Report Builder, the Site Auditor has been the most popular tool in our Marketing Platform, and we wanted to make it better – […]
On the outside, it probably looks like it’s been a quiet year for Raven. However, internally the opposite has been true. At the beginning of 2015 we made some radical, long-term changes. The most significant change had to do with how we create and maintain Raven. The methodology we were using up to that point […]
SEO strategies and tactics have changed over the years as search engines like Google continue to tweak their search algorithms. However, what hasn’t changed is the need to fix and optimize sites.
In a previous article mentioning Market Motive, I wrote that I’d be happy to write a review if granted access. Well, Market Motive took me up on that offer and gave me free access to their service for a full month. This was soon after they launched and the quality of their program has only […]
Raven’s Site Auditor now supports canonicalization! The new canonical tag support works in conjunction with our preexisting duplicate content check. Learn how our tool analyzes pages for duplicate content and how the new feature enhances those results.
Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It’s essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven’s President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop’s article, part of their SEO Experts series.
Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site. Why is Referrer Spam a Problem? Aside from junking up your site […]
When it comes to WordPress, I like to use as few plugins as possible. As WordPress has improved, I’ve been able to drop many of the plugins I’ve used. However, the number of plugins I continue to use and recommend has actually stayed about the same. That’s because each new year brings new vulnerabilities and […]