Posts written by Nathan T. Baker

How to Create a Minimalist Marketing Report
By Nathan T. Baker

July, 2016

How to Create a Minimalist Marketing Report

How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? If you and your client have a different definition of what success looks like, you’ll both see very different things in that same report. Take the time to make sure your reporting is powerful […]


Raven Bing Ads Arrives in Raven Reports
By Nathan T. Baker

June, 2016

Bing Ads Arrives in Raven Reports

Bing Ads is a Big Deal Advertising on Bing Ads is sometimes an afterthought because of the massive reach of Google AdWords. But Google’s dominance in the U.S. search network is increasingly being challenged by Bing. Bing claims to reach a U.S. search audience of 31 percent for all search powered by Bing (Microsoft sites, Yahoo sites, […]


Nate Video
By Nathan T. Baker

May, 2016

Reporting is Content Marketing: From Data Dump to Engaged Clients

After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It’s as fun as data entry. But there’s a danger in this thinking. Done right, reporting isn’t just a mundane task. It’s an extremely powerful marketing strategy. Reporting […]


Most common SEO issues
By Nathan T. Baker

December, 2015

The 5 Most Common On-Page SEO Issues and How to Fix Them

We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our 2015 study analyzing on-page SEO issues. On-Page SEO is the code and words within your website that affect how well your pages rank in search results. Between early 2013 and mid-2015, marketers deployed […]


Tracking Black Friday Sales
By Nathan T. Baker

November, 2015

How to Track Your Black Friday and Cyber Monday Sales

Have your Black Friday or Cyber Monday sale all ready to go? In the midst of all the brainstorming, research, creating content, timing, and logistics… don’t forget about reporting. Make sure all your work translates into money. Of all the metrics you can collect during a sale, roughly measuring something like brand awareness can be straight forward. […]


social media checklist
By Nathan T. Baker

November, 2015

The Ultimate Social Media Checklist: Never Forget an Important Step

No corner of the Internet advances faster than social media. Your Facebook photos could start reaching half the people they once did. Your Twitter favorites could turn into likes overnight. Some changes don’t affect your business much, while others can have a huge impact. Because of this constant change, it can be daunting when setting up a brand on social media. This is especially […]


Number of Pages with Duplicate Content
By Nathan T. Baker

November, 2015

How Common is Duplicate Content? 888,710 Audits Provided the Answer

We didn’t have a solid answer before we ran some numbers for our 2015 study about on-page SEO issues. Thousands of marketers use Site Auditor to find duplicate content and other SEO issues. Here’s what we discovered about the average website crawl.


Stop Making Fun of Non-Technical Clients Behind their Back
By Nathan T. Baker

June, 2015

Stop Making Fun of Non-Technical Clients Behind their Back

How often do you hear someone making fun of their clients? It irks me. I don’t hear it every day, but I do hear it. Usually, it’s related to a client not understanding some technology. I’ll be the first to admit I’ve been guilty of earning a quick laugh at a client’s expense, but please call me […]


How to Become an SEO
By Nathan T. Baker

June, 2015

How to Become an SEO: 40+ Experts Reveal Their Best Advice

It can be hard to explain what SEO is, let alone articulate exactly how one becomes a great SEO. It requires knowing who to trust, creating strategies that work for unique clients, mastering SEO tools, honing technical skills, and a lot of patience. Luckily, the SEO community is incredibly generous with their knowledge. I recently stumbled […]


How to Tell Prospects Their Website is Terrible
By Nathan T. Baker

May, 2015

How to Tell Prospects Their Website is Terrible

Sometimes a prospect’s website needs a lot of work and it’s obvious. So how do you break the news without being harsh? Some prospects know they are behind the times while others don’t. So tack is important until you understand what a prospect already knows about the performance of his website. The trick is to use […]