Posts written by Nathan T. Baker

Nate Video
By Nathan T. Baker

November, 2018

Marketing Reports can be Content Marketing: From Data Fatigue to Engaged Clients

After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It’s as fun as data entry. But there’s a danger in this thinking. Done right, reporting isn’t just a mundane task. It’s an extremely powerful marketing strategy. Marketing […]


Most common SEO issues
By Nathan T. Baker

November, 2018

The 5 Most Common On-Page SEO Issues: Years of Raven Data Compiled

We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our study analyzing on-page SEO issues. On-Page SEO is the code and words within your website that affect how well your pages rank in search results. Between early 2013 and mid-2015, marketers deployed Raven’s […]


The Argument for the Minimalist Marketing Report
By Nathan T. Baker

July, 2016

The Argument for the Minimalist Marketing Report

How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? What if you made a marketing report that only had one page? If you and your client have a different definition of what success looks like, you’ll both see very different things in that […]


Tracking Black Friday Sales
By Nathan T. Baker

November, 2015

How to Track Your Black Friday and Cyber Monday Sales

Have your Black Friday or Cyber Monday sale all ready to go? In the midst of all the brainstorming, research, creating content, timing, and logistics… don’t forget about reporting. Make sure all your work translates into money. Of all the metrics you can collect during a sale, roughly measuring something like brand awareness can be straight forward. […]


social media checklist
By Nathan T. Baker

November, 2015

The Ultimate Social Media Checklist: Never Forget an Important Step

No corner of the Internet advances faster than social media. Your Facebook photos could start reaching half the people they once did. Your Twitter favorites could turn into likes overnight. Some changes don’t affect your business much, while others can have a huge impact. Because of this constant change, it can be daunting when setting up a brand on social media. This is especially […]


Number of Pages with Duplicate Content
By Nathan T. Baker

November, 2015

How Common is Duplicate Content? 888,710 Audits Provided the Answer

We didn’t have a solid answer before we ran some numbers for our 2015 study about on-page SEO issues. Thousands of marketers use Site Auditor to find duplicate content and other SEO issues. Here’s what we discovered about the average website crawl.


Stop Making Fun of Non-Technical Clients Behind their Back
By Nathan T. Baker

June, 2015

Stop Making Fun of Non-Technical Clients Behind their Back

How often do you hear someone making fun of their clients? It irks me. I don’t hear it every day, but I do hear it. Usually, it’s related to a client not understanding some technology. I’ll be the first to admit I’ve been guilty of earning a quick laugh at a client’s expense, but please call me […]


How to Become an SEO
By Nathan T. Baker

June, 2015

How to Become an SEO: 40+ Experts Reveal Their Best Advice

It can be hard to explain what SEO is, let alone articulate exactly how one becomes a great SEO. It requires knowing who to trust, creating strategies that work for unique clients, mastering SEO tools, honing technical skills, and a lot of patience. Luckily, the SEO community is incredibly generous with their knowledge. I recently stumbled […]


How to Tell Prospects Their Website is Terrible
By Nathan T. Baker

May, 2015

How to Tell Prospects Their Website is Terrible

Sometimes a prospect’s website needs a lot of work and it’s obvious. So how do you break the news without being harsh? Some prospects know they are behind the times while others don’t. So tack is important until you understand what a prospect already knows about the performance of his website. The trick is to use […]


Pinpoint a Client’s Mobile Page Speed Issues in Minutes
By Nathan T. Baker

May, 2015

Pinpoint a Client’s Mobile Page Speed Issues in Minutes

Page speed had always been a huge deal, even before Google dropped the Mobilegeddon bomb, the unofficial name for Google’s latest algorithm change that gives a slight edge in rankings to mobile-ready websites. If your website doesn’t load quickly, you’re losing eyeballs and money. On all platforms. Period. We’ve always known this. “This is just one of […]


A Marketer’s Survival Guide To Social Networks Killing Features
By Nathan T. Baker

April, 2015

A Marketer’s Survival Guide To Social Networks Killing Features

If providing social media marketing services is a slice of what your agency does for clients, you know social networks are ever evolving. When features you’re using for marketing are killed on social networks, it can be jarring. Here are a couple examples of what I’m talking about. Declining Facebook Organic Reach An analysis from Ogilvy & Mather […]


marketing reports should be one page
By Nathan T. Baker

April, 2015

Why All Marketing Reports Should Be One Page Long

Have you ever read an email that goes on forever that could have been one sentence? If the information you impart isn’t timely and actionable, then it’s just noise. The Internet has conditioned us to expect things quickly. The more we use Google for instant answers, the more impatient we become when information isn’t readily available. Our […]


keyword opportunities
By Nathan T. Baker

April, 2015

How to Discover Keyword Opportunities in 3 Simple Steps

Here’s the quick way to pinpoint keywords opportunities when you need the data fast.


Top upvote websites for marketers
By Nathan T. Baker

April, 2015

Accelerate Your Marketing with These Top 4 Upvote Websites

Few places on the Internet feel like you’re walking into a room where experts are ready with the answer to your exact question.


Educate Clients in the Zone of Proximal Development
By Nathan T. Baker

April, 2015

The Psychology Behind Educating Clients

Educating clients effectively is essential not only to justifying your work, but also to keeping client expectations in check. Apply these psychological principles to build deep knowledge rather than talking in circles.


psychology behind brain
By Nathan T. Baker

March, 2015

The Psychology Behind Completing Marketing Goals

Executing great digital marketing can be a juggling act. You have to prioritize the work, communicate your strategy, and fight through distractions to make it happen.

Use these psychological insights to become more effective at knocking out your marketing goals. The change may just be noticeable enough to impress clients, your boss, or yourself.


Shopping Cart
By Nathan T. Baker

March, 2015

An SEO E-Commerce Audit That Wins Clients

An e-commerce client may be better served if you fix on-site SEO issues and conversion problems before investing more heavily in content, social or PPC. Use this guide to create an introductory SEO e-commerce website audit that will show clients why investing in search visibility is a vital first step to any integrated online marketing campaign.


How To Solve a Website Traffic Decline Like Sherlock
By Nathan T. Baker

March, 2015

How To Solve a Website Traffic Decline Like Sherlock

Sherlock Holmes doesn’t have a super power, but he does extraordinary things. His secret weapon is deductive reasoning. As a marketer, when you’re analyzing and reporting on website traffic, you’ll sometimes come across drops or dips you can’t explain. To explain a website traffic drop to a client, you’ll need to put on your detective hat. As you eliminate possibilities, what remains is a growing amount of certainty. Use this guide as a reference.


3 Marketing Agency Reports That Impress Clients
By Nathan T. Baker

February, 2015

3 Marketing Agency Reports That Impress Clients

At Raven we practically breathe reporting. Marketers use Raven to craft more than 70,000 reports every month, so we get a huge look at how marketing agencies across the world communicate with their clients. Our customer education team answers thousands of reporting questions. And our internal marketing team uses Raven to analyze and report on […]


export a marketing report to pdf
By Nathan T. Baker

November, 2014

How To Create PDF Marketing Reports Fast

Different clients understand your value in different ways. Some folks just need to hear from you over the phone and they are sold on your vision for making them more money. Some folks need written proof on a schedule. One client might say, “Hey what’s the exact number of sessions from this spike I see […]