Posts written by Nathan T. Baker

How to Create a Minimalist Marketing Report
By Nathan T. Baker

July, 2016

How to Create a Minimalist Marketing Report

How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? If you and your client have a different definition of what success looks like, you’ll both see very different things in that same report. Take the time to make sure your reporting is powerful […]


Raven Bing Ads Arrives in Raven Reports
By Nathan T. Baker

June, 2016

Bing Ads Arrives in Raven Reports

Bing Ads is a Big Deal Advertising on Bing Ads is sometimes an afterthought because of the massive reach of Google AdWords. But Google’s dominance in the U.S. search network is increasingly being challenged by Bing. Bing claims to reach a U.S. search audience of 31 percent for all search powered by Bing (Microsoft sites, Yahoo sites, […]


New Raven Tools Features
By Nathan T. Baker

May, 2016

What’s New in Raven? Well Another Whole Product For One

We’ve had several busy months at Raven headquarters. The fact that this is our first changelog update, and we now have two separate products, may give you a sense of the amount of work that is being done behind the scenes. First, let me explain this new product. Standalone Site Auditor 1. We built a new standalone […]


Nate Video
By Nathan T. Baker

May, 2016

Reporting is Content Marketing: From Data Dump to Engaged Clients

After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It’s as fun as data entry. But there’s a danger in this thinking. Done right, reporting isn’t just a mundane task. It’s an extremely powerful marketing strategy. Reporting […]


AuthorityLabs Reporting in Raven
By Nathan T. Baker

February, 2016

Import AuthorityLabs Rankings into Raven Reports

This year we’re putting the Lean Startup approach into full effect and it will be on full display when we launch our new standalone Site Auditor in a couple of months. However, it can also be seen now through updates we’ve been making to the current suite. For example, in the past few months we’ve released […]


Most common SEO issues
By Nathan T. Baker

December, 2015

The 5 Most Common On-Page SEO Issues and How to Fix Them

We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our 2015 study analyzing on-page SEO issues. On-Page SEO is the code and words within your website that affect how well your pages rank in search results. Between early 2013 and mid-2015, marketers deployed […]


Tracking Black Friday Sales
By Nathan T. Baker

November, 2015

How to Track Your Black Friday and Cyber Monday Sales

Have your Black Friday or Cyber Monday sale all ready to go? In the midst of all the brainstorming, research, creating content, timing, and logistics… don’t forget about reporting. Make sure all your work translates into money. Of all the metrics you can collect during a sale, roughly measuring something like brand awareness can be straight forward. […]


social media checklist
By Nathan T. Baker

November, 2015

The Ultimate Social Media Checklist: Never Forget an Important Step

No corner of the Internet advances faster than social media. Your Facebook photos could start reaching half the people they once did. Your Twitter favorites could turn into likes overnight. Some changes don’t affect your business much, while others can have a huge impact. Because of this constant change, it can be daunting when setting up a brand on social media. This is especially […]


Number of Pages with Duplicate Content
By Nathan T. Baker

November, 2015

How Common is Duplicate Content? 888,710 Audits Provided the Answer

We didn’t have a solid answer before we ran some numbers for our 2015 study about on-page SEO issues. Thousands of marketers use Site Auditor to find duplicate content and other SEO issues. Here’s what we discovered about the average website crawl.


Stop Making Fun of Non-Technical Clients Behind their Back
By Nathan T. Baker

June, 2015

Stop Making Fun of Non-Technical Clients Behind their Back

How often do you hear someone making fun of their clients? It irks me. I don’t hear it every day, but I do hear it. Usually, it’s related to a client not understanding some technology. I’ll be the first to admit I’ve been guilty of earning a quick laugh at a client’s expense, but please call me […]