Posts written by Nathan T. Baker

Why All Marketers Should Only Use Mobile Devices For a Weekend
By Nathan T. Baker

September, 2014

Why All Marketers Should Only Use Mobile Devices For a Weekend

I’m going to ask you to do something that might sound scary. I want you to turn off your computer for the whole weekend. Turning off your computer could actually make you money. No, it’s not because you’ll be more rested. The catch is that you can still use your smart phone or tablet. So […]


What to avoid when renaming your social media username
By Nathan T. Baker

September, 2014

What to avoid when renaming your social media username

Changing your social media username is a big deal, especially if it’s part of a rebrand. Give the process proper respect and don’t make these rookie mistakes. Otherwise, you could be on Mashable for the wrong reasons (like when Netflix’s Qwikster brand was represented by a pot-smoking Elmo). Lesson: Be sure to check out what accounts […]


By Nathan T. Baker

August, 2014

Never Post to the Wrong Social Media Account Again

If you handle social media marketing for multiple clients, not posting to the wrong account is a foundational skill, right up there with spelling. So, when you get it wrong, you could be in for a long day. Unfortunately it’s easier than ever to forget you’re in the wrong account since social networking services are now gateways to other services. […]


marketing data sources for reporting
By Nathan T. Baker

July, 2014

Moz and Majestic Make Beautiful Babies Together

Beautiful people make beautiful babies. In the same way, a data mashup can be a beautiful thing when great data comes together from two sources. In Raven software, you’ll find data mashups around every corner, so we’re familiar with what makes a great one. First, a data mashup is great when there are high quality data sources […]


Are You Vulnerable? A Security Checklist For Marketers
By Nathan T. Baker

May, 2014

Are You Vulnerable? A Security Checklist For Marketers

When was the last time you double checked to make sure your data is secure? What about the data you handle for your clients? We recently told folks using Raven software they should change their passwords after we responded to the Heartbleed bug, which affected half the Internet. Very few people use only half the Internet, so […]


5 Ways to Segment Social Media Audiences Without Advertising
By Nathan T. Baker

May, 2014

5 Ways to Segment Social Media Audiences Without Advertising

The most powerful way to segment social media audiences into really granular slices is by advertising. The catch? It costs money. If you add a credit card to a social network, seemingly limitless filtering options become available. Sometimes the investment is worth it. Other times it’s not, especially if you don’t have an advertising strategy that […]


5 Personal Writing Metrics Every Content Marketer Should Track
By Nathan T. Baker

April, 2014

5 Personal Writing Metrics Every Content Marketer Should Track

When I started tracking my walking metrics with Fitbit, I began walking faster and more frequently. I started running up and down flights of stairs and parking farther away from the office. When I started tracking personal writing metrics, the same things happened. Because the numbers were in front of me, I worked to write […]


4 Ways Nissan’s Social Team Avoids Mashable’s Wrath
By Nathan T. Baker

February, 2014

4 Ways Nissan’s Social Team Avoids Mashable’s Wrath

Sometimes you do NOT want to be on the front page of Mashable—for the wrong reasons anyway. That’s the mantra of Anne McGraw‘s team at Nissan. Anne is the senior manager of customer experience at Nissan, and part of her job is leading the team that interacts with Nissan customers on social media. Anne was half joking […]


10 Ways To White Label Raven
By Nathan T. Baker

December, 2013

10 Ways To White Label Raven

When you work with clients (or prospective clients), you want to look your best. Let Raven software help. In a few simple steps, you can produce a professional report that lets your brand shine. No matter what degree of branding you want in your reports, Raven has a solution. With all sorts of bells and […]


behind-the-raven-logo
By Nathan T. Baker

July, 2011

Dear Raven, Where’d you get your name?

When I joined Raven, I was excited that our name and logo was so sexy. On my first day, Alison gave me a Raven shirt and I put it on right then and there. Raven fits. But why does the Raven brand fit so well? I put my research hat on to learn the details […]