As link building evolves, it seems like it’s more and more about relationships. Getting access to a new audience is just as important as links and rankings, and relationships are what open the door for you to meet that potential new and qualified fan base. … Read More
By now, most companies know that social media is a great way to create exposure for a brand. But what if your brand markets to other businesses? In the not-so-recent past, a business-to-business (B2B) company’s marketing strategy leaned heavily on methods like cold calling and print … Read More
Twitter is a hub for influential people – including authorities on SEO, social media and online marketing. The difficult part is separating the valuable messages from self-promotion. One way to cut through the noise and get to the good stuff is to find and participate in Twitter … Read More
Session description: It’s been over a year since Google CEO Larry Page stated Google+ is the “new DNA” for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features … Read More
Session description: Everyone seems “certain” of social media’s value. But how do you prove it offers a return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars? This session looks at social media analytics methods, how to measure “conversions” … Read More
Session description: In addition to communicating with your customers and building community, social media can be a powerful tool for generating leads and driving sales both online and offline. Our panel of experts will share case studies and actionable tactics from real-world campaigns that delivered … Read More
Session description: It’s a proven fact: Twitter can be a huge driver of traffic to websites when tweets offer compelling reasons to click, and are virally retweeted to the ever-expanding Twitterverse. But remember: Twitter is opt-in, which means if you get even a little bit … Read More
Drew Conrad directs all of the social media commerce initiatives for mobile accessories retailer ZAGG, Inc. In 2011, ZAGG.com generated nearly $1 million in revenue directly from social media traffic sources. Before Drew takes the stage at SMX Social Media Marketing Dec. 5-6, we asked him to answer … Read More
Social media crises are a reality and a risk that we all face today. We’re all vulnerable to online attacks that threaten having a lasting and damaging impact on our brand’s reputation, both online and offline, and bottom-line. But do you have a plan? Do you know … Read More
Your fans love you on Facebook. You post great content, host lively discussions and make sure you stay involved in your page. So why are you seeing a decrease in the number of fans your posts reach? While a brand’s posts are never seen by … Read More
