Social Media

By Courtney Seiter

December, 2013

5 Ways To Be a Social Media Supersleuth

Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of social monitoring as sleuthing – using all the resources available […]

By Courtney Seiter

November, 2013

How One Agency Found Social Media Zen with Raven

Social media simplicity — we all want it (or at least all social media marketers do). And one agency has been able to achieve it with the help of Raven software. Here’s how the team at Parthenon Publishing uses Raven to manage, analyze and report on social media for many different clients all in one […]

By Courtney Seiter

October, 2013

A Tweet is Worth WHAT? A Guide To Measuring Social Media

Most people with jobs have some kind of way to measure whether or not they’re good at said job. Are you nice to customers? Do you get your work done on time? Are you making the company money? All of these metrics and many more could go into determining whether you’re effective at your work. […]

By Courtney Seiter

September, 2013

What Facebook Doesn’t Tell You About Pages to Watch

UPDATE: Our long Facebook nightmare is over! Facebook now alerts page admins that “someone” has added their page as a Page to Watch, but it looks like Page names are no longer part of the information given out. Go forth and spy with abandon! This neat new item appeared in my Facebook Admin Panel this […]

By Chris Savage

August, 2013

How I Measure Social Media

When I started a new job nearly a year ago, one of my first tasks was to inject some life into the nearly non-existant social media program. Once I realized the huge potential for growth in social media, I was excited to get started. I knew I would need a way to justify the investment […]

By Courtney Seiter

July, 2013

8 Tips for Better Results with Facebook Graph Search

Hooray, Facebook Graph Search is here! Last week, the new Facebook search tool started rolling out broadly to everyone who uses Facebook in U.S. English. We’ve already talked about how to prepare your business for its arrival, so now it’s time to dive into the search functionality. Is it any good? The reviews for that […]

By Ian Belter

July, 2013

Monitoring Social Media Sentiment for Marketing

Monitoring sentiment – or the public’s general attitude toward a specific profession, person, or topic – can be helpful for branding, content production and marketing. Through social monitoring in Raven Tools, we are able to monitor social networks for important keywords as well as explore the sentiments within our industries. To explore the full scope […]

By Courtney Seiter

June, 2013

Social Media ROI: It’s Not One Size Fits All

I wasn’t always a social media marketer. In my past life, I was a reporter and editor for magazines and newspapers. Yes, like so many now-marketers, I was a journalist. And if you know anything about journalists, you know that we really, really don’t like when we don’t know things. The whole job of a […]

By Arienne Holland

June, 2013

New LinkedIn Portfolios Make Content Marketing Part of Your Job

It’s no Google Authorship. But the new LinkedIn Portfolio feature gives individuals a way to let their messages linger on the site — and attach those messages to their own identities. That opens up all kinds of creative business possibilities, especially for smart content marketers. What changed For a while now, any LinkedIn individual member […]

By Knight Stivender

June, 2013

Is your business ready for Facebook Graph Search?

Facebook has always been good at connecting people, but the social network’s new Graph Search feature takes this underlying principle to a whole new level. Graph Search, which is rolling out slowly now public for all Facebook users, introduces a powerful search element to Facebook by allowing users to search (not just their friends) based […]

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