NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
If you’ve been debating whether to get on the Pinterest bandwagon, it may be time. How Do I Use Pinterest For My Business The image-sharing social network is now one of the top 30 US websites based on total pageviews. Pinterest received more than 103 million total US visits in February – a 36 percent […]
Let’s face it: Social media can be a giant time suck. Here are some strategies I’ve developed to manage my time on social media and make sure I’m controlling it — instead of the other way around. 1. Know why you’re there It all starts here. If you’re not on social media with some goals […]
Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of social monitoring as sleuthing – using all the resources available […]
If you work in marketing, you’ve undoubtedly seen some pretty good reputation management train wrecks. At Raven, we’re no exception. We’ve watched people sabotage their brand’s reputation with our mouths agape, just waiting for what dumb thing comes next. When it comes to online drama, we’ve totally done this. Which makes it more than a […]
Most people with jobs have some kind of way to measure whether or not they’re good at said job. Are you nice to customers? Do you get your work done on time? Are you making the company money? All of these metrics and many more could go into determining whether you’re effective at your work. […]
Earlier this week, Raven co-founder Jon Henshaw chained himself to his desk (that’s only a slight exaggeration) and offered himself up to the Reddit masses for a no-holds-barred “Ask Me Anything” session. Lots of smart marketers and SEOs asked him many great questions on topics ranging from link building strategies to career progression to how […]
None of us have a crystal ball when it comes to SEO, but certain things aren’t so much a matter of if, but when. Let’s start with two things we know: It’s in Google’s best interests if users find their search engine pleasant and useful. The processing speed of computers is expected to double every […]
Keyword research is a cornerstone of many online marketing campaigns — whether your tactics include PPC, SEO or content. Using SEO tools to know which keywords are popular with online searchers and advertisers can help online marketers across the board develop better content for target audiences. That’s what made data from Google’s AdWords Keyword Tool […]
If you work in marketing, chances are Help A Reporter Out/HARO is already part of your online public relations toolkit. The service hooks you up with e-mail queries a few times daily from reporters who need experts for specific stories. It’s a free service, and a great way to build press mentions and thought leadership. […]
Hooray, Facebook Graph Search is here! Last week, the new Facebook search tool started rolling out broadly to everyone who uses Facebook in U.S. English. We’ve already talked about how to prepare your business for its arrival, so now it’s time to dive into the search functionality. Is it any good? The reviews for that […]
We’ve all heard from plenty of PR geniuses about how to optimize your press release and pitch for your best chance at coverage, but it’s rare to hear from the journalists, bloggers and TV and radio producers themselves. Probably because they’re busy plowing through the thousands of press releases we send them every day. So […]
I wasn’t always a social media marketer. In my past life, I was a reporter and editor for magazines and newspapers. Yes, like so many now-marketers, I was a journalist. And if you know anything about journalists, you know that we really, really don’t like when we don’t know things. The whole job of a […]
Sometimes being original is hard. Sometimes you just wanna do anything but write that blog post. And when these two universal truths combine, we get the content marketer’s standby: the ol’ compare-two-things blog post. They usually have a headline like “X things Y can teach you about Z,” and they either: capitalize on a pop […]
Let’s talk about every social media marketer’s least favorite subject: Social media ROI. It’s not that we can’t show off some hard numbers when someone asks us that dreaded question. On the contrary, we’re pretty much drowning in data, resources and how-tos. The best social media metrics, the worst social media metrics, how to determine […]
I’m a word person. Although I’m married to a brilliant designer and surrounded by many visually-oriented friends, I can’t design my way out of a paper bag. But even I can see the writing on the wall: photos are the new headlines. When managing all our social media campaigns, we can’t stop Pinning, Tumbling and […]
Have you ever been to the end … of your blog? I’ve been editing Raven’s blog for about a year now, but the blog has a much longer history. Recently, I discovered just how deep the content well goes when we undertook a journey to the center of the blog otherwise known as a (dum […]
Are you one of those people who has a hard time remembering names when you meet someone new? I was, too – and then I learned what the problem was: I’m a jerk. It turns out that how well you can remember names has nothing to do with your brain or memory and everything to […]
It’s summer. I don’t know about where you are, but at Raven’s Nashville HQ, it’s about a billion degrees. It’s time to be lazy. Honestly, I like to think of all the tools below as actually making me more productive – they all work so well to cut through any extra steps and help me […]
I can’t believe it’s taken me this long to get Storify into Raven’s Tools We Love series. Maybe I just didn’t want to give up the awesome secret of this tool. Storify is an easy and fun (yes, really! I promise!) way to pull together content from all over the social web to create a […]
Have you noticed a change happening lately in social media? Brands are beginning to take control of their social media destiny. They’re ditching the averages, the best-time-to-tweet rules and best practices and doing what works for them. And it’s about time. Why is it happening now? Because we’re not average, and neither are our brands. […]
