Posts written by Courtney Seiter

Dead Flowers
By Courtney Seiter

March, 2014

Guest Blogging is Dead (at Raven)

Editor’s note: Former Raven blog editor Courtney Seiter wrote this blog post on January 16, 2014. Yep, that’s four days before the head of Google’s Webspam team, Matt Cutts, effectively killed large-scale guest blogging, calling it a spammy link building tactic. Fast forward exactly two months. Courtney took a full-time writing job elsewhere, MyBlogGuest is […]

Bored office worker
By Courtney Seiter

January, 2014

5 Steps To Stop Wasting Time on Social Media

Editor’s Note: Courtney Seiter has a new gig — she wrote this article in her last days as Raven’s community manager. Also, Raven is hiring! Let’s face it: Social media can be a giant time suck. Here are some strategies I’ve developed to manage my time on social media and make sure I’m controlling it […]

By Courtney Seiter

December, 2013

5 Ways To Be a Social Media Supersleuth

Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of social monitoring as sleuthing – using all the resources available […]

By Courtney Seiter

November, 2013

How One Agency Found Social Media Zen with Raven

Social media simplicity — we all want it (or at least all social media marketers do). And one agency has been able to achieve it with the help of Raven software. Here’s how the team at Parthenon Publishing uses Raven to manage, analyze and report on social media for many different clients all in one […]

By Courtney Seiter

November, 2013

3 Steps To Making Your Brand Look Like an Ass: A True Raven Story

If you work in marketing, you’ve undoubtedly seen some pretty good reputation management train wrecks. At Raven, we’re no exception. We’ve watched people sabotage their brand’s reputation with our mouths agape, just waiting for what dumb thing comes next. When it comes to online drama, we’ve totally done this. Which makes it more than a […]

By Courtney Seiter

October, 2013

A Tweet is Worth WHAT? A Guide To Measuring Social Media

Most people with jobs have some kind of way to measure whether or not they’re good at said job. Are you nice to customers? Do you get your work done on time? Are you making the company money? All of these metrics and many more could go into determining whether you’re effective at your work. […]

By Courtney Seiter

September, 2013

Reddit Recap: Raven Co-Founder Jon Henshaw’s AMA

Earlier this week, Raven co-founder Jon Henshaw chained himself to his desk (that’s only a slight exaggeration) and offered himself up to the Reddit masses for a no-holds-barred “Ask Me Anything” session. Lots of smart marketers and SEOs asked him many great questions on topics ranging from link building strategies to career progression to how […]

By Courtney Seiter

September, 2013

3 Ways Link Building May Get Harder in the Future

None of us have a crystal ball when it comes to SEO, but certain things aren’t so much a matter of if, but when. Let’s start with two things we know: It’s in Google’s best interests if users find their search engine pleasant and useful. The processing speed of computers is expected to double every […]

By Courtney Seiter

September, 2013

What Facebook Doesn’t Tell You About Pages to Watch

UPDATE: Our long Facebook nightmare is over! Facebook now alerts page admins that “someone” has added their page as a Page to Watch, but it looks like Page names are no longer part of the information given out. Go forth and spy with abandon! This neat new item appeared in my Facebook Admin Panel this […]

adwords keywords research
By Courtney Seiter

August, 2013

What Are the Best Options for Google AdWords Keyword Research Now?

Keyword research is a cornerstone of many online marketing campaigns — whether your tactics include PPC, SEO or content. Using SEO tools to know which keywords are popular with online searchers and advertisers can help online marketers across the board develop better content for target audiences. That’s what made data from Google’s AdWords Keyword Tool […]