Posts written by Courtney Seiter

By Courtney Seiter

January, 2014

5 Steps To Stop Wasting Time on Social Media

Let’s face it: Social media can be a giant time suck. Here are some strategies I’ve developed to manage my time on social media and make sure I’m controlling it — instead of the other way around. 1. Know why you’re there It all starts here. If you’re not on social media with some goals […]


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By Courtney Seiter

December, 2013

5 Ways To Be a Social Media Supersleuth

Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of social monitoring as sleuthing – using all the resources available […]


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By Courtney Seiter

November, 2013

3 Steps To Making Your Brand Look Like an Ass: A True Raven Story

If you work in marketing, you’ve undoubtedly seen some pretty good reputation management train wrecks. At Raven, we’re no exception. We’ve watched people sabotage their brand’s reputation with our mouths agape, just waiting for what dumb thing comes next. When it comes to online drama, we’ve totally done this. Which makes it more than a […]


How much is a tweet worth? A guide to measuring social media
By Courtney Seiter

October, 2013

How much is a tweet worth? A guide to measuring social media

Most people with jobs have some kind of way to measure whether or not they’re good at said job. Are you nice to customers? Do you get your work done on time? Are you making the company money? All of these metrics and many more could go into determining whether you’re effective at your work. […]


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By Courtney Seiter

September, 2013

Reddit Recap: Raven Co-Founder Jon Henshaw’s AMA

Earlier this week, Raven co-founder Jon Henshaw chained himself to his desk (that’s only a slight exaggeration) and offered himself up to the Reddit masses for a no-holds-barred “Ask Me Anything” session. Lots of smart marketers and SEOs asked him many great questions on topics ranging from link building strategies to career progression to how […]


3 Ways Link Building May Get Harder in the Future
By Courtney Seiter

September, 2013

3 Ways Link Building May Get Harder in the Future

None of us have a crystal ball when it comes to SEO, but certain things aren’t so much a matter of if, but when. Let’s start with two things we know: It’s in Google’s best interests if users find their search engine pleasant and useful. The processing speed of computers is expected to double every […]


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By Courtney Seiter

August, 2013

What Are the Best Options for Google AdWords Keyword Research Now?

Keyword research is a cornerstone of many online marketing campaigns — whether your tactics include PPC, SEO or content. Using SEO tools to know which keywords are popular with online searchers and advertisers can help online marketers across the board develop better content for target audiences. That’s what made data from Google’s AdWords Keyword Tool […]


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By Courtney Seiter

August, 2013

How to maximize press opportunities with HARO

If you work in marketing, chances are Help A Reporter Out/HARO is already part of your online public relations toolkit. The service hooks you up with e-mail queries a few times daily from reporters who need experts for specific stories. It’s a free service, and a great way to build press mentions and thought leadership. […]


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By Courtney Seiter

July, 2013

8 Tips for Better Results with Facebook Graph Search

Hooray, Facebook Graph Search is here! Last week, the new Facebook search tool started rolling out broadly to everyone who uses Facebook in U.S. English. We’ve already talked about how to prepare your business for its arrival, so now it’s time to dive into the search functionality. Is it any good? The reviews for that […]


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By Courtney Seiter

July, 2013

Press Release Tips to Get You Noticed: 15 Journalists Tell You How

We’ve all heard from plenty of PR geniuses about how to optimize your press release and pitch for your best chance at coverage, but it’s rare to hear from the journalists, bloggers and TV and radio producers themselves. Probably because they’re busy plowing through the thousands of press releases we send them every day. So […]