60 seconds in social media
Written by Courtney Seiter | Posted on November 9th, 2011
Why is real time so important in social media? Simply put: Because social media moves really, really fast. As Raven got ready to launch our new real-time Social Stream features, we were happy to uncover an infographic from Vancouver-based social media agency Popcorn that helps explain just how important a single minute is when it …
Are you a social media tool?
Written by Courtney Seiter | Posted on November 7th, 2011
At Raven, we’re all about tools – it’s even in our name. But even though we create awesome Internet marketing tools, we’d never want to be called a tool. So to celebrate the launch of our new Social Stream feature, and in the interest of public service, we asked our fans, friends, followers and the Internet …
50 ways to max out your social media monitoring
Written by Courtney Seiter | Posted on November 4th, 2011
Social media monitoring is more than an @ reply when your brand is mentioned on Twitter. It’s even more than responding to every mention, review and comment—positive or negative. The best social media monitoring strategies propel you past simply reacting to what others are saying about you into the realms of competitive intelligence, lead generation, …
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New Features: Raven launches real-time Social Monitor and Social Stream
Written by Jon Henshaw | Posted on November 3rd, 2011
I dream big. Raven’s first set of social tools—Facebook, Twitter and YouTube monitors, a Persona Manager, Social Mention integration—were functional. But functional is never good enough for Raven. It’s just a starting point. It doesn’t mean it’s a tool you would use every day. All this time, I have been dreaming of social tools for …
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26 more SEO and social tips from SearchLove
Written by Alison Groves | Posted on October 25th, 2011
Distilled’s SearchLove conference Day One was pretty good, with 25 great SEO and social tips I shared with you yesterday. Day Two brought even more tips and tricks from some of the best practitioners in the world. Here’s the wrap-up. Personalization, profiles and privacy Ciaran Norris, Director Emerging Media, Mindshare We shouldn’t be talking about …
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25 SEO and social tips from SearchLove
Written by Alison Groves | Posted on October 24th, 2011
Couldn’t make it to London for SearchLove, Distilled’s SEO conference? I have you covered with this breakdown of highlights from all of today’s sessions. SearchLove presenters had extremely great content, with plenty of actionable data for the SEO community. Everything’s easier with fans Rand Fishkin, CEO, SEOmoz Every piece of content earns links. If the …
10 social media trends that agencies should know
Written by Alison Groves | Posted on October 21st, 2011
Agencies, gear up for a new type of service you can sell: social media management. That was a major theme of last week’s Bolo 2011—which stands for Be On the Look Out—an annual conference by Agencyside that helps agencies learn how to cope with an ever changing marketplace. This year the focus was social-media heavy, …
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Ultimate list of social media advertising tools
Written by Demian Farnworth | Posted on October 14th, 2011
This week, Jay Baer predicted that agency fees for social media will be $1.5 billion within five years. You might assume that’s solely the cost of managing and monitoring social media conversations—but there’s money to be made in social media advertising management, too. If you’re an agency in this space, you’ll need effective social media …
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Liveblog from Bolo 2011: Social Media for Agencies
Written by Alison Groves | Posted on October 11th, 2011
Social Media For Agencies — Starting, Leveraging and Tracking a Profitable Social Media Practice Session description: Overcome the cultural and business model hurdles to create a profitable social media practice area. Set up procedures to quickly understand program effectiveness. The role of mobile in any social media program. How to package, price, and sell social …
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Liveblog from Bolo 2011: Facebook 2.0
Written by Alison Groves | Posted on October 10th, 2011
Facebook 2.0: How agencies can transform Facebook into a powerful engagement channel Session description: In this super session, a panel of agency, client side and academia experts discuss the Facebook 2.0 ideal state, best practices and actionable steps to turn Facebook into a powerful relationship channel. Speakers: Laurie Buczek, Jay Feitlinger, Jeff Widman, Zach Welch …