Posts written by Taylor Pratt

Turn broken pages into new link opportunities with Research Central
By Taylor Pratt

January, 2012

Turn broken pages into new link opportunities with Research Central

Since I joined Raven about two years ago, we’ve gone through our share of new website designs. I think I’ve been a part of three or four of them so far, and I’m sure we’ll be ramping up for another soon. And with every new web design, every big promotion – basically the longer your […]


GA Config
By Taylor Pratt

January, 2012

Introducing Raven’s free Google Analytics Configuration Tool

I love data. I’m particularly fascinated by what you can learn in your website’s analytics to help improve both your marketing and your user’s experience. For both Raven Tools and my personal websites, I’ve always turned to Google Analytics. What I don’t love is how difficult it is to figure out how to customize Google […]


The noticeable (not provided) impact on the Internet marketing industry
By Taylor Pratt

November, 2011

The noticeable (not provided) impact on the Internet marketing industry

Not even two weeks out from Google’s encrypted search announcement, and we’re already seeing the effect of Google’s decision to remove search query information from logged in users in Google Analytics. To recap, this update means that if someone is: Logged into Google (for Gmail, Google+ or any other Google product), and they perform an […]


The politics of Internet marketing
By Taylor Pratt

November, 2010

The politics of Internet marketing

The heat of the U.S. political season adds a welcome fire to the conversation as cool fall weather rolls across the country. Washington, D.C., got a shakeup this week, and those politicians lucky enough to find favor will need to listen to the message sent by voters — what’s been going on lately isn’t working […]


SEO Competitor Analysis Checklist
By Taylor Pratt

October, 2010

SEO Competitor Analysis Checklist

Update Nov. 2, 2011: We’re excited to announce that we have released a full Competitive SEO Analysis Guide that helps explain how to execute each section of the checklist. About two weeks ago I had the pleasure of speaking on a Competitive SEO panel at SMX East in New York City. My presentation focused on […]


Why It’s Important to Evaluate Keywords
By Taylor Pratt

September, 2010

Why It’s Important to Evaluate Keywords

Last week, in a guest post at Search Engine People, I talked about keyword profiling — research you conduct to get inside the minds of your users. Once you’ve selected your keywords, does the work end there? Many people forget about the importance of evaluating keyword performance. They get caught up in what they think […]


Latest Techniques in SEO and Usability
By Taylor Pratt

September, 2010

Latest Techniques in SEO and Usability

The world of search is moving quickly, with new advancements seemingly every month. Facebook is including shared content in their search results, Yahoo has begun displaying Bing results, and Google is rolling out real time search. So how can you know where things are headed and what to think about in the future for both […]