Posts written by Taylor Pratt

How to find new backlink opportunities with Research Central
By Taylor Pratt

February, 2012

How to find new backlink opportunities with Research Central

One of my favorite things about Research Central is how versatile it is. Each section within Research Central can be used in a multitude of ways. Recently I’ve found myself turning to the Backlinks and Keywords sections to discover new backlink opportunities that I wouldn’t have been able to find without Research Central. Let me […]


Turn broken pages into new link opportunities with Research Central
By Taylor Pratt

January, 2012

Turn broken pages into new link opportunities with Research Central

Since I joined Raven about two years ago, we’ve gone through our share of new website designs. I think I’ve been a part of three or four of them so far, and I’m sure we’ll be ramping up for another soon. And with every new web design, every big promotion – basically the longer your […]


GA Config
By Taylor Pratt

January, 2012

Introducing Raven’s free Google Analytics Configuration Tool

I love data. I’m particularly fascinated by what you can learn in your website’s analytics to help improve both your marketing and your user’s experience. For both Raven Tools and my personal websites, I’ve always turned to Google Analytics. What I don’t love is how difficult it is to figure out how to customize Google […]


New Resource Guide: Competitive SEO Analysis
By Taylor Pratt

November, 2011

New Resource Guide: Competitive SEO Analysis

Competitive SEO analysis has always been a passion of mine. I’ve always found it to be one of the best areas for inspiration and, well, free advice. When done correctly, competitive analysis can save you hours of time from a research standpoint, and it can greatly increase your chances of succeeding in SEO. From keyword […]


The noticeable (not provided) impact on the Internet marketing industry
By Taylor Pratt

November, 2011

The noticeable (not provided) impact on the Internet marketing industry

Not even two weeks out from Google’s encrypted search announcement, and we’re already seeing the effect of Google’s decision to remove search query information from logged in users in Google Analytics. To recap, this update means that if someone is: Logged into Google (for Gmail, Google+ or any other Google product), and they perform an […]


What Google’s encrypted search means for Raven
By Taylor Pratt

October, 2011

What Google’s encrypted search means for Raven

Following the chaos caused by Google’s announcement yesterday that they will no longer pass on organic search referral data from logged-in users, we noticed more and more of our customers asking, “How does that affect Raven?” Before we dive into that, let’s make sure we’re all on the same page. This update means that if […]


Did you know? Keeping track of anchor text
By Taylor Pratt

May, 2011

Did you know? Keeping track of anchor text

With every link that you build, you (hopefully) have a keyword in mind that you want to use as the anchor text for that link. Meaning, if you’re trying to rank for “best seo tools” you would use that as the anchor text to any links you build to the page you’re targeting that keyword […]


‘Weapons of Mass Marketing’ talks affiliate marketing with Rae Hoffman-Dolan
By Taylor Pratt

May, 2011

‘Weapons of Mass Marketing’ talks affiliate marketing with Rae Hoffman-Dolan

Today at 12 p.m. CDT on Weapons of Mass Marketing (WOMM), Jon and I will be joined by Rae Hoffman-Dolan as she shares her best tips, strategies and resources for affiliate marketing. Rae, also known as Sugarrae, is one of the most well known and respected Internet marketers in the industry. Her specialities include search […]


FAQ (so far) about the new Raven
By Taylor Pratt

April, 2011

FAQ (so far) about the new Raven

With any significant software change like the release of Unity, it’s certain that there will be questions and a thirst to learn quickly how to master the new system. Yesterday, Jon Henshaw and I gave you an overview of what changes Unity brought and why. We also tackled a few of the most common questions […]


Raven gives 125 people clean water for 20 years
By Taylor Pratt

December, 2010

Raven gives 125 people clean water for 20 years

2010 was a great year for Raven. We added many major tools, created dozens of enhancements — and so many more of you signed up for a Raven account. We had a few ideas for ways to express our gratitude: Release a holiday music collection featuring the sounds of Jon Henshaw Help stabilize Twitter Write […]


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