NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
Since I joined Raven about two years ago, we’ve gone through our share of new website designs. I think I’ve been a part of three or four of them so far, and I’m sure we’ll be ramping up for another soon. And with every new web design, every big promotion – basically the longer your […]
I love data. I’m particularly fascinated by what you can learn in your website’s analytics to help improve both your marketing and your user’s experience. For both Raven Tools and my personal websites, I’ve always turned to Google Analytics. What I don’t love is how difficult it is to figure out how to customize Google […]
Not even two weeks out from Google’s encrypted search announcement, and we’re already seeing the effect of Google’s decision to remove search query information from logged in users in Google Analytics. To recap, this update means that if someone is: Logged into Google (for Gmail, Google+ or any other Google product), and they perform an […]
The heat of the U.S. political season adds a welcome fire to the conversation as cool fall weather rolls across the country. Washington, D.C., got a shakeup this week, and those politicians lucky enough to find favor will need to listen to the message sent by voters — what’s been going on lately isn’t working […]
Update Nov. 2, 2011: We’re excited to announce that we have released a full Competitive SEO Analysis Guide that helps explain how to execute each section of the checklist. About two weeks ago I had the pleasure of speaking on a Competitive SEO panel at SMX East in New York City. My presentation focused on […]
Last week, in a guest post at Search Engine People, I talked about keyword profiling — research you conduct to get inside the minds of your users. Once you’ve selected your keywords, does the work end there? Many people forget about the importance of evaluating keyword performance. They get caught up in what they think […]
Update: November 13, 2018: As SEO evolves, content has become increasingly important, we’ve put together a guide to writing great SEO copywriting to detail some of these newer Google factors. The world of search is moving quickly, with new advancements seemingly every month. Facebook is including shared content in their search results, Yahoo has begun […]
